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SumAll: SumAll is free, in-depth and invaluable when it comes to social analytics. Its strongest point is its ability to join data points together, even if they’re not on the same platorm. So, you can see if you’ve had a spike of mentions on Twitter and if that drove traffic to your website. Normally you’d have to log in two separate platforms, download two separate reports and do the analysis yourself. SumAll does saves you that time by doing it for you – all you then need to do is build the story around it. Another reason why I recommend SumAll is its long list of analytics data points that you can attach to it: from social platforms (e.g. Facebook, Twitter, Google+) to social writing platforms (e.g. WordPress, Blogger); from web analytics (Google Analytics) to payments analytics (e.g. PayPal, Stripe, Amazon Payments); from eCommerce analytics (e.g. Amazon, eBay, Shopify) to ads analytics (e.g. Bing Ads, Google AdWords/Adsense) and beyond. There’s virtually nothing you can’t measure in digital marketing with SumAll.

SEO tactics like keyword research can help businesses increase their online visibility. This is why Google Keyword Planner is a must have! Developed for advertisers, Google Keyword Planner helps you determine the best keywords for your business based on ranking and performance. By placing the keywords in your digital marketing content, your business has a better chance of being found by the search engines. The Cost: Google Keyword Planner is free.

Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity.

Google Alerts allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification. It’s a powerful tool, and it’s free to use.

Almost 1 in 3 marketing execs reports feeling stuck or impeded by their technology infrastructures. – Signal “Cross-Channel Marketing and Technology Survey. Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack” (2014)

Only 14.4% of respondents are currently using predictive analytics, but 34.9% are considering adding it in the near future. – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016)

nTopic.org is a content optimization tool that uses keyword matching across top ranking websites for particular keywords and keyword phrases to help you better optimize content. It can assist with adding keywords to your content that competitors are currently using in theirs to expand the breadth of topics for which your content can rank.

Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a Tweet, using that key phrase they’ll be targeted. The platform is especially useful when targeting mobile users, as 86% of Twitter’s ad revenue came from mobile in 2015.

Team Support allows us to design custom mobile/web applications that work with external and internal operations, sales, marketing, workflows departments, teams, customers, users, portal customers and the list goes on…

While we use HubSpot, LoopFuse is a quality alternative for marketing automation. Alongside a paid tier, it offers an excellent free plan for those on a budget. The free plan limits you to one user, 250 prospects and 500 emails per month, but that’s more than enough for most small businesses and their customers.

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Improved customer experience (45,9 %), improved quality of leads (37,7 %) and an increased number of leads (34,9 %) are deemed important benefits of marketing automation. – Liana “The Benefits and Challenges of Marketing Automation” (2017)

Like anything else, the technology delivers results based upon how you use it. Yes, it can be used for bad marketing, like spam. But it can also be used for exceptional marketing that truly connects with customers based on their preferences.

AdRoll is one of the most well known names in the retargeting space, boasting a customer base of over 20,000 brands. Its platform grants access to over 500 ad exchanges, which includes most of the major social media networks. It offers a self-service platform, but you can also leverage its employees for additional help if you need it.

A challenge all marketers face is need for continuous learning over time. With new tools and methods changing all the time, it’s essential to stay on top of the trends and changes. Luckily, there aren’t a shortage of tools and platforms for you to learn new tactics or techniques and take necessary classes.

SEMrush – $ – tracks PPC, SEO, display, video advertising and product listing ads. Plus other features like rank checking, SEO site audit, social media campaign tracking, brand monitoring, backlink auditing, more.

Streamline demand generation with Integrate, by automating manual tasks, improving data quality and velocity, and proving ROI, all resulting in customer acquisition and growth. An end-to-end demand generation solution, Integrate dramatically improves marketing efficiency.

Rocket Fuel is a popular tool with a feature called “Moment Scoring” which sets it apart from the competition. Moment Scoring assesses anonymous user data to calculate how likely someone is to respond to your advertisement and then uses that information to decide when and where to serve your ads. Rocket Fuel offers both a self-service platform and managed services.

HootSuite offers an easy way to schedule posts and check all of your social media accounts in one place. Set up “streams” for scheduled messages, mentions, messages, posts, and more. You can even assign a comment or message to a team member for them to reply later.

The most useful measure of marketing automation performance are conversion rate and revenue generated, say 70% of very successful Marketing Automation users. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)

A big part of your internet marketing strategy should be providing your audience with helpful content. It’s important for your potential customers to think of you as a resource to them. Providing potential buyers with content they can use is a great way to become their trusted advisor. Here are four genres of content to publish for your audience:

Key Ideas: Organisations must find the right fit within an industry structure; advantage derives from industry concentration and market power; firms should strive to achieve a monopoly or quasi-monopoly; successful firms should be able to erect barriers to entry.

Promotional– Every once in awhile you want to mix in something about your own business and how it can help them. After all, you’re providing them with all this great content, so why not let them know what else they can get from you? Posting about a promotion you are doing or if you have a new class coming up gives your audience opportunities to deepen their engagement with you, and perhaps move down their path to becoming a customer.

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