4. Locate your downloads folder and clean it out regularly. Whenever you download something from the internet it will be saved in your “downloads” folder. Many people don’t know that and they can never find what they’re trying to download. So they end up downloading 50 copies of the same file unaware that they are all being saved to their computer.
We’ll get into campaign specifics in future chapters. But what we want to express sooner rather than later is that marketing automation is about software. Your goal is to grow your email list dramatically. A group of 5 people will be easy to manage, but 10? Not so much.
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Consider investing in video production and video advertising via platforms like YouTube, which is currently the second largest search engine after Google. Having a marketing presence on YouTube gets your business in front of potential customers who more readily digest video content versus text or audio.
I love Fresh Web Explorer because it gives me high quality, easy-to-read, comprehensive alerts about who’s linking to the sites I care about or mentioning the people/brand/product names I want to follow.
According to Brandfolder, 65% of our workday is spent talking to clients, colleagues, or business partners. A business with 100 employees spends an average of 3.4 hours each day clarifying poor communication. Apparently, we also spend about one-quarter of each day reading emails and responding to them. Or looking for stuff.
Sage CRM software helps capture leads, improve sales, and stay connected with customers. Features: cloud-based or on-premise, exchange server integration, contact management, sales forecasting, interactive dashboard, keyword searches, automated drip marketing, 3rd party add-ons, Outlook integration, and data import.
That said, a newcomer among the Adobe Suite of tools is winning the hearts of many marketers, including this one, for its ease of use to create stunning webpages, awesome videos, and graphics. The best part? It’s completely free and impossibly easy.
For a broader overview of the social-media landscape, refer to Social Media Examiner’s Social Media Marketing Industry Report. The Content Marketing Institute also provides a slew of templates to help you with your content marketing and social-media planning.
In addition to an organic integration with Salesforce, Pardot offers one of the cleanest user interfaces (UIs) and one of the largest variety of pre-built templates on the market. But its best features are designed to improve your workflows once they’ve been created. For example, you can pre-test the process of an automated program to see how it reacts. This is essentially a fire drill automation campaign to ensure your complex branching doesn’t lead to a dead end or a duplicate email. Pardot also lets you schedule social media campaigns and post in real time to Facebook, LinkedIn, and Twitter simultaneously. If you really want to manage your marketing program from within one solution, then Pardot also offers a search marketing tool that plugs into Bing, Google, and Yahoo. You can check search engine rankings, monthly volumes, and ranking difficulties as well as run competitor analysis and monitor your paid search campaigns. No other tool we reviewed offers search marketing functionality.