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Based in Hungary, Sales Autopilot offers complete functionality for free for its fairly extensive list of features, as long as you stay below 400 emails a month and one user. In other words, it’s incredibly easy to say yes to Sales Autopilot, and yet it can expand up to as many as two million emails a month for thousands of dollars in monthly cost.

I like Manychat mainly because it is very easy to use. They have a visual drag`n`drop builder makes it easy and fun to setup your Facebook Messenger bot. No programming required — just connect your Facebook page to ManyChat and you`ll be up in no time.

Calls-to-Action (CTAs): These are e-mail sign-ups, lead generation forms, and ‘purchase’ buttons. CTAs are crucial for moving audiences through the conversion funnel and converting them into paying customers.

Marketing automation high performers have an average of 60% higher lead-to-sale conversion rating. These high performers rate cost of customer acquisition (COCA) 1.4x stronger – PR20/20 “Marketingscore report” (2014)

In Gary Vaynerchuck’s article he also refers to social media as “the current state of the internet”, and you have to agree with him. Think about how many hours people scour Facebook feeds, Instagram photo’s, and Snapchat stories…

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Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.

Create Your Own Blog, by Tris Hussey, walks you through every step of building your own blog, from getting started to building an audience. Features: 288 pages, WordPress.com, Tumblr, publicizing your blog, earning cash from your blog, SEO tuning, multimedia blogging, and portfolio blogging.

It has several SEO tools that help businesses in tracking their backlinks, not to mention, Trust Flow and Citation Flow are the two metrics that helps you to determine the authority of a domain and the backlinks quality.

Deliver the right message, to the right prospects or customers, at the right time with Kahuna’s marketing automation solution for your mobile audiences. Onboard users, increase engagement, and drive revenue and conversions in the increasingly mobile world.

The less authentic option (I’m not recommending it, just letting you know that the option exists) is to use Amazon’s Mechanical Turk to pay people to create activity within your contest. This way when people see the campaign, they don’t see photo’s with only one vote – instead a lively campaign that people are “taking part in”.

Newscred – NewsCred helps brands manage the entire content marketing process on one platform. By managing content creation, distribution and measurement, you can scale and streamline the entire customer experience.

Visually: Visually is a wonderful resource of videos, presentations and infographics, perhaps a resource I don’t use quite enough. The main reason why I use it is its weekly Google Analytics report, highlighting the main highs and lows of the week for my blog. That’s one of the few emails I look forward to opening on a Monday morning.

More than 2/3rds of buyers use a search engine to begin the hunt when they become interested in a purchase. Act-On’s Inbound suite gives you the tools to get found and get known by your prospective buyers who are – right now – looking for the products and services you offer. You’ll be able to do a comprehensive audit of your website to make sure you’re search friendly.

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Creating a Local Google+ page so your business appears on Google Maps and gains additional exposure to customers in local search results. This is especially important if you’re a brick-and-mortar business that relies on a local customer base.

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