Feedly is a must-have tool for any content marketer, and it’s free! This tool allows you to manage all the content you want to follow and keep tabs on, all in one place. You can even organize content by categories, so the most important posts are right where you need them.
This quintessential outbound approach is a powerhouse for business. With an ROI of 4300%, email beats all other forms of digital marketing. Act-On’s simplicity and power make it easy to create, personalize, test, deploy, and measure your email campaigns. You’ll send your first campaign in hours or days – not weeks or months.
But that’s just the tip of the iceberg. The real killer feature of Yesware is the ability to send simple mail-merge emails from inside of Gmail. There are limitations (less than 200 emails a day right now) and this should not be abused (which means it will be, just a matter of time), but if used carefully, this little tool can help you support tons of marketing efforts.
iSpionage is a great tool for finding out information about your competitors. You can use it to find your competitors’ most profitable keywords, learn how they group their keywords, ads and landing pages. This means you can create an even better advertising strategy! Price: $29-$99/mo.
UserVoice’s beautifully designed customer service platform is a great place for large teams to tackle online customer service needs. The reports offered make it easy to see which agents are performing best, and customer satisfaction surveys let you know how your team performs as a whole. Furthermore, the platform optimizes the process of collecting and analyzing customer feedback without interrupting your visitors.
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You can also create awesome videos for tutorials and demos for your blogs. If you are using YouTube for promoting your business, you need to produce unique and stunning videos for your audience. This is where Wideo comes to your rescue even if you are not a professional video editor. It helps you by providing a Powerpoint presentation, where you can make changes in a drag and drop manner. The videos that you create from scratch can be saved as templates in your Wideo library and be used later on for branding.
Another useful capability of BuzzSumo is that it lets you see backlinks on any piece of content with additional information about the sites that linked to it, such as Domain Authority, the number of followers, etc.
HubSpot’s free marketing tools can help do just that. The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited — all in real time. When they view an offer or check your pricing, you’ll be ready to follow up right away.
Mobile apps have also proven to be an effective marketing tool interacting with and engaging customers. With the abundance of mobile development platforms, creating a marketing mobile app has become more affordable. A business owner who either can’t afford a mobile app or doesn’t find much value in having a mobile app can consider making his website mobile-friendly.
Hotjar also lets you analyze your funnel to find opportunities for improvement. Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails.
Email emphasis buyer. These buyers work for small businesses that want to engage in more sophisticated email outreach, but are not ready to deploy enterprise-class MA. Marketing campaign management software buyers are primarily focused on managing a database of contacts and executing regular email campaigns.
There’s a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. I’ll start with the most widely used. Please let us know about the “essential free tools” you use in the comments. For many more tools suggestions – check out our free guide.
We could sum up information in a single word, and say ‘revenue’. And there will be nothing wrong about it. Still, marketing automation is one of those B2B spheres where one can be overwhelmed by false promises, and our ‘revenue’ statement will certainly sound like one. So, let’s be more precise and see how you could benefit from a proper MA system:
Nicole Skuba is the founder and CEO of Blue Tree Digital, a full-service digital marketing agency that specializes in creative marketing solutions for small- to medium-sized businesses. She learned HTML in 1995 and has been involved with the digital world ever since. Her marketing strategies have helped companies increase their pay-per-click conversion rates and increase leads using SEO.
Your readers don’t want to trawl through endless pages of tables and reams of data, they want attractively and intuitively structured visualisations. They want data that appeals to their eyes as well as their brains.
The author has explained the various tools for content development. It was very useful for me to identify the effective content thanks for such a great article. Brandstory is a Digital marketing they will do CMS,SMO, SMM, and PPC. I just pay the money i am getting very good result for my website. Digital Marketing Agency or https://brandstory.in/