Adam’s Little Known Social Media Secret: The notion that some people have a special sauce or advantage is a myth. In fact, you should be extremely weary of anyone claiming to possess such a thing. The truth is that there are no shortcuts to community building, it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. The one item (that isn’t actually a secret) most seem to miss is passion. Without this, it is difficult or perhaps impossible to have expectation a group will actually form around your content or brand. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web. Enabling and encouraging this is the best path to social success. That, and hire smart people who are technology literate. You shouldn’t have to spend time at this juncture getting people “up to speed” on social. If you do, you’re always going to be playing catch-up.
Making sure that your content is easy for your customers or followers to share seems like a good way to help your online marketing. Having customers spread the word probably helps people see real life examples of your work. I would imagine that finding a professional who can help you create a better online presence would be a good way to boost your marketing as well.
Pam Moore is the CEO and Founder of Marketing Nut, a full-service social media and digital marketing agency. She has more than 15 years of corporate business experience, and was named a Forbes top 10 Social Media Power Influencer in 2012 and 2013.
Bizible closes the loop between marketing and sales and helps you make profitable marketing decisions. From maximizing AdWords ROI to multi-channel tracking and detailed lead history, Bizible offers exceptional visibility to streamline marketing initiatives.
The quote above comes from a CIO article titled 8 Expert Online Tips for Small Businesses by Jennifer Lonoff Schiff. Elkins points out the strategic value of hashtag use in social media sites such as Pinterest and Instagram in order to build audiences and drive traffic. Visual social media is especially valuable if you organization is selling a highly visible product or service, such as catering or fashion design.
Bottom Line: Act-On does it all. It’s an expensive marketing automation platform but, if you value marketing insights to drive better CRM, social media, and search marketing tactics, then you’ll want to …
Sentient Ascend – A patented AI Conversion Optimization solution that mimics biological evolution, enabling it to quickly learn, adapt and react to determine the best performing design from the building blocks you provide. @sentientdai
According to Gleanster Research – 50% of leads are qualified but are not yet ready to buy. Lead nurturing is the process of sending steady, progressive communications to “nurture” your leads from new and curious, to ready to buy. Your strategy makes it smart; marketing automation makes it easy, consistent, and effective. Set your Act-On platform to deliver the right information to each prospect at the right stage of the funnel, and pass the lead to sales automatically when they signal they’re ready to buy. Act-On makes it easy to replicate your most successful programs in automated, tailored nurturing campaigns.
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Why we did we switch? All in one. The other interface possibly had more features but it was way too confusing to use. I’m not a “cheapo” and there are a lot of products that are less expensive and have more features, but I like to pay more for products that make our lives easier and help us deliver better service.”
According to Wikipedia, marketing automation is defined as “software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.”
More and more of us are accessing information on-the-go. Having a website that uses responsive design for various mobile formats – smartphones, tablets, etc – gives your company a competitive edge. Many marketers are now taking mobility a step further by using location data garnered by customer check-in tools like Foursquare or Facebook, or data provided by Adwords and GPS, to target marketing campaigns and build an ever more complete picture of who your customer is, where she goes, what she wants, and when she wants it. Understanding the context of your customer’s desires and behavior is key to targeting your offerings to maximize what is actually needed. These mobility marketing techniques allow you to work outside of the in-office “vacuum.”
Google Display and YouTube Ads – Use these platforms to generate awareness for your product/service. The engagement of these ads is low — 1 out 1000 people on average click on them. Getting Google Display and YouTube Ads to ‘convert’ into leads is difficult, but possible with compelling communication. You need to exaggerate what you want ad viewers to do — sign up for your hopscotch contest, test drive a Vespa, download your Indian restaurant finder app etc. Use some form of targeting — geography, interest or demographic to ensure the right people see your ad. You don’t want your mixed martial arts ads showing on home and garden websites.
Moz offers two key products to customers: Moz Pro and Moz Local. The Moz Pro product helps with the classic SEO practices, such as tracking rankings, monitoring link building efforts and informing content marketing campaigns. Moz Local helps businesses improve their local SEO listings. All you need to do is enter your business’s location information and Moz goes to work getting you listed.
MA software also provides companies with advanced reporting and analytics tools to measure the performance of initiatives. This allows managers to see which campaigns and channels are driving leads, along with the costs and revenue of those initiatives. In the end, this helps organizations decide how to better allocate resources.
Sentione is a powerful social media tool that allows you to monitor your brand name on the web. In order to gauge your brand’s popularity, you need to tune into conversations around it across the internet. Sentione does just that by leveraging social networks, forums, blogs, online portals, opinion aggregators, photos and videos, etc. Well, why should you monitor your name?