https://www.semrush.com/blog/marketing-to-millennials-5-things-to-keep-in-mind/?utm_source=socialmediaexaminer.com&utm_medium=socialmediaexaminer.com&utm_campaign=socialmediaexaminer.com … #internetmarketing
Wow, Tamar, that’s a lot of great information, thank you so much for putting this together. I will reference this for a long time, and try to look at all the platforms that are mentioned. Just FYI, I’ll even list this post on my weekend reading suggestions to my blog readers.
Each of those disciplines, from analytics to social media, is complex in its own right. One of the biggies that will become more important is “analytics“. The ability to sift through the big data and make insightful decisions to optimise your marketing efforts.
If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a huge facet of its business, it is by no means the only part of the tool. This makes Marketo ideal for those in search of all “all-in-one” weapon for their marketing arsenal. Marketo emphasizes automation as part of its suite of digital marketing tools, with email marketing as a major piece of that puzzle.
SEMrush – $ – tracks PPC, SEO, display, video advertising and product listing ads. Plus other features like rank checking, SEO site audit, social media campaign tracking, brand monitoring, backlink auditing, more.
Now here’s the shameless plug… the BlueGlass blog is a great tool! In addition to social media, we cover every aspect of Internet marketing. We write a lot of how-tos, overviews of new tools and networks, and plenty of relevant tips for both beginners and industry pros. (Editor’s note: it definitely is one of the top blogs in the industry.)
It also offers a number of productivity tools, such as direct Facebook uploads and custom thumbnail generator. TubeBuddy also comes with a set of very useful SEO tools that can help you improve your video rankings in YouTube search.
PageSpeed Insights – this is a simple tool provided by Google which shows the page speed of your site / URLs (and your competitors) – if it is slow they also offer insights into how to improve your page speed.
Organizations can also maintain controls over who is using the marketing automation software. Typical users will include members of sales, account management, and marketing teams. You can restrict who can send emails, who has to reports, and who can maintain control over administrative settings.
When entering your keywords, you can select a specific language, and even restrict your results to a particular country or city. The tool will return tons of related long tail keywords with search volume, CPC, and difficulty, as well as SERP results with some valuable SEO metrics.
Right On Interactive looks like it should be on the next round of this list. Feel free to send me a note with more information – firstname.lastname@example.org. I’d be happy to answer any questions you have about Curata as well! If you want to check out some of our resources you can do so here http://www.curata.com/resources/
Not even close. Like the term suggests, marketing automation encompasses marketing campaigns across all channels—from direct mail and phone campaigns to online, social and mobile initiatives. What’s more, it combines robust, insight-focused capabilities from your CRM, lead management system, web analytics platform, and other systems to create something that’s more than the sum of the parts.
Make multipurpose materials. Social media and blog posts can be distributed across different platorms with minimal alterations. Such recycling is a cost-effective way to improve your site’s SEO ranking.
Many companies view their web site as a necessary cost of doing business rather than an opportunity to attract a new audience and gain new customers. Here are tips to transform your site into an effective marketing tool.
The Complete Idiot’s Guide to Guerrilla Marketing, by Susan Drake and Colleen Wells, offers attention-grabbing, money-saving guerrilla marketing ideas. Features: 352 pages, practical ideas, detailed blueprint, viral and buzz marketing.