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Drift – A conversational marketing and sales platform (chatbot) that connects your business with the best leads in real-time. Like a virtual assistant for your website, Drift lets you turn any conversation into a conversion. @drift

Mobile technology has changed the landscape of online marketing. And it can also help you elicit specific behaviors from potential customers when used properly, as this Noobpreneur post by Ivan Widjaya explains.

There’s another massive benefit when comparing Trello with our old whiteboard: it’s cloud-based. So the whole team can access the same Trello board from anywhere in the world. As a marketing manager, you can create and delegate tasks within a single project and be sure that everyone’s on the same page.

As you can see, there are free online marketing methods you can use to get your business noticed. All you need is time and a little creativity to put them in motion. Once you use them and start making money, you can then use other online marketing tools like paid advertising.

Jason Falls is a social media guy who shares great insights at Social Media Explorer, his blog. He’s also founder of Exploring Social Media, a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing.

Many marketing automation products are all-in-one, meaning you don’t have to worry about finding different products that will integrate seamlessly into your current or future marketing tools. They can be expensive, however, and many small businesses don’t have the need for the vast array of tools some of these products offer.

Twitter: Did you know that if you start your tweet with the person’s username (example: @ekaterina said…), that tweet won’t be visible to all of your followers, though it will still be visible in your own stream on twitter.com. The reason is – Twitter wants to filter out personal interactions between two people that may not be interesting to others to reduce noise. If you want the tweet to be visible to all of your followers and you have to start it with the username, put a character like a period or a star in front of it.

That’s not all. Some of its features don’t suit the needs of SMBs. I already mentioned that lead generation and nurturing are the top priorities of SMBs. Both require quality landing pages. The form and landing page builder of Marketo sucks. Getresponse landing page builder is way better.

Whenever someone emails Digital Impact regarding website design, we automatically send them some blogs on our design process, our ethos and other common questions. That means when someone in for their consultation they know exactly what to expect.

Content marketing doesn’t feel at all like sales. In the traditional sense of sales, it’s not. What is it then? Content marketing is all about solving problems, providing value, creating connections, forming relationships, building an audience.

BuzzSumo is great for discovering the most popular/shareable content for your website or your competitors’ websites. It has a nice set of filters so you can choose to see results based on date, type of content, or by language or country.

It’s critical that any campaign in a content marketing strategy utilize this approach. At Unbounce, the very large majority of our marketing revolves around content and we couldn’t be successful without landing pages, so I’d suggest adding a category for that to your list.

nTopic.org is a content optimization tool that uses keyword matching across top ranking websites for particular keywords and keyword phrases to help you better optimize content. It can assist with adding keywords to your content that competitors are currently using in theirs to expand the breadth of topics for which your content can rank.

The Secrets Of Word-of-Mouth Marketing, by George Silverman, provides step-by-step guidance for constructing a viral marketing campaign. Features: 272 pages, case studies, delivery mechanisms, and targeting Web 2.0 customers.

Take the time to implement a good email marketing strategy. Similar in nature to direct mail, it can be a great way to get your message across to your potential customers and clients. Perhaps you have a sign up page for a newsletter or an email list that people can fill out when they visit your website. If not, you can always think about purchasing a third party list that is filled with all sorts of targeted, potential customers that will generate a decent amount of traffic to your website after receiving your email.

Most digital marketing tools out there have built-in analytics, right? For instance, Sprout Social has social media analytics that show how your content performs on a variety of social platforms. However, it’s important to keep an eye on the data about events that actually take place on your website from clicks to conversions and beyond.

Inbound marketing is a customer acquisition practice that is built on human-to-human relationships. HubSpot, a content marketing and automation platform, is one of the companies that is responsible for making this term popular.

The aim of the PEST analysis is to identify opportunities and threats in the wider operating environment. Firms try to leverage opportunities while trying to buffer themselves against potential threats. Basically, the PEST analysis guides strategic decision-making.[52] The main elements of the PEST analysis are:[53]

There is no single free tool that works well for this – please suggest alternatives. You can use reputation tools like Klout, Kred or Peerindex, but I find that the use of Twitter autofollow means that this often skews the results.

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