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When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.

According to Wikipedia, marketing automation is defined as “software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.”

CMOs at top-performing companies say that the most important reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). – Gleanster “Q3 2013 Gleanster Marketing Automation Benchmark” (2013)

Lastly, according to MailChimp 2016 Annual Report, over 250 billion emails were sent via this service in 2016. These are great numbers which prove that MailChimp works. If you are a rookie in the business, trying it won’t hurt you.

Jump up ^ Hunt, D. S. and Derozier, C., “The Normative Imperatives of Business and Marketing Strategy: Grounding Strategy in Resource-Advantage View,” Journal of Business and Industrial Marketing, Vol. 19, No. 1, 2004, pp. 5–22

Research shows that only 5% of customers who visit your site add items to their cart, so how can you reach the other 95%? Product retargeting emails can help—in fact, they generate 90x more orders per contact than regular bulk campaigns. These automated emails send to subscribers who view your items, but leave your site without adding anything to their cart. The most successful product retargeting emails test for the best time, include product recommendations, identify their audience, and speak to their goal. Still not sure how to make retargeting work for you? Check out a real-world example.

Very interesting marketing tools. I am a big fan of marketing ideas and prefer to use both online and offline marketing promotion. I was using best experiential marketing agency to create interesting events for my customers.

Want to understand exactly how customers interact with your brand across different channels and platforms? With Webtrends, you can combine digital analytics into a single dashboard that features a simple and aesthetically pleasing interface.

That was one thing but other networks were launched. It was getting complicated….Pinterest, Instagram and Google+ were the next wave. These were also followed by Vine and others and now we have Meerkat and Periscope. And we are just talking english speaking social networks.

Another set of helpful tools for digital marketers are analytics tools. These include everything from Google Analytics (designed to track stats for web traffic to a particular site) to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers optimize their campaigns. For measuring stats on the backend of a site (particularly related to conversions, sales and user demographics), there are also tools like Periscope that track user data, site searches and conversion metrics.

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When I met the founders of Cloudcart and they told me they are going to compete with Shopify and other big e-comm store builders I liked that because in pCloud we are doing the same with Dropbox, Box etc.

The most common reason is links. How many websites link to yours versus how many websites link to theirs. Yes, there’s hundreds of others ranking factors but links are definitely the biggest decider. And when you’re investigating links, our favourite tool is Moz’s Open Site Explorer. This fantastic bit of kit lets you plug in a website and it will trawl the web for links pointing back at it.

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And MailChimp itself is a joy to use. The email builder is intuitive and it comes packed with a range of templates by default. All your mail is tracked and it even has some basic analytics included as standard.

The less authentic option (I’m not recommending it, just letting you know that the option exists) is to Amazon’s Mechanical Turk to pay people to create activity within your contest. This way when people see the campaign, they don’t see photo’s with only one vote – instead a lively campaign that people are “taking part in”.

This is an awesome list! To add to the incredible length, I just found another tool you could add, Vidvision. It’s new and allows you to add an email capture form to any embedded YouTube video. https://www.getvidvision.com

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