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Diversification is the riskiest area for a business. This is where a new product is sold to a new market. [82] There are two type of Diversification; horizontal and vertical. ‘Horizontal diversification focuses more on product(s) where the business is knowledgeable, whereas vertical diversification focuses more on the introduction of new product into new markets, where the business could have less knowledge of the new market.[83]

In a benchmark study by eMarketer, research found that B2C marketers who are using automation- including everything from birthday emails to cart abandonment programs – have seen conversion rates as high as 50%.

The lowest price level doesn’t include everything, but Genoo does have a very broad marketing automation toolset for its price. It is worth noting, however, that for anyone sending significant numbers of emails, pricing will go up from the base point. And, unlike InfusionSoft, you pay for email right from the first one you send — there’s no included number of emails.

Almost 40 % of those not yet using marketing automation are going to invest in it in the next 12 months. Only a tenth of the respondents don’t plan to invest in marketing automation within the next 12 months. – Liana “The Benefits and Challenges of Marketing Automation” (2017)

Automated programs do the heavy lifting by allowing you to set up effective, tailored, and targeted campaigns that run on autopilot. The time and money savings are enormous. And with Act-On, you can hone your automated programs with “if-then” conditional logic, and enjoy the full complement of tactics, including drip marketing, trigger emails, dynamic content, and even automatic hand-off to sales. The possibilities – and the rewards – truly are endless.

Content Curation such as that offered by Curata comes close; however, I’d still recommend adding your own insight (or creating) content as part of the curation process to differentiate your content and customize it for your audience to create thought leadership, increase engagement and improve SEO performance.

Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. The solution features integrated applications that deliver a range of capabilities including marketing… Read More

Again, this is ideal for the modern marketing team. Your projects require input from your product designers, management, customer support, and many other colleagues. Quip makes this process far simpler.

Companies using marketing automation see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users. – Aberdeen Group “Marketing Lead Management Report” (2012)

Marketing automation helps businesses that have a need to manage the high number of touch points they can have with their customers. Businesses that are ready to take their email marketing strategy to the next level by sending event-triggered emails, launching lead generation programs or emailing recommendations your ecommerce store. If you are starting a brand new business or don’t have an active email list we recommend starting with email marketing to establish consistency and grow your list. Our digital marketing specialists can assist your organization with planning and executing an email marketing strategy to prepare your company for your future marketing requirements.

Guided Marketing PlatformStep by Step online marketing software Search Engine Optimization Get people to your website Display AdvertisingReach the right audience Email MarketingCommunicate more with prospects Social Media MarketingBuild your brand, reach new customers Better WebsiteGet your site working smarter Search Engine MarketingGet more leads Local Listings BuilderImprove your online presence

Keywordtool.io – the free version allows you to see 750+ long tail keywords for each term on Google. However, if you want to search for keywords on Youtube, Bing, Amazon, Ebay and App Stores this requires a Pro subscription. This would be beneficial for ecommerce businesses that want to know search volume for products.

The Best of Guerrilla Marketing, by Jay Conrad Levinson and Jeannie Levinson, offers strategies, tactics, and tools from 35+ guerrilla marketing books. Features: 304 pages, strategies and tactics, learn about guerrilla marketing, guerilla marketing secrets, and learn the 50 golden rules.

We frequently think “content, inbound, or bust.” The marketing community is polarized—on the one side of the spectrum are the pushy folks who are driving direct sales. On the other side? The content marketers who never, ever want to sell.

Segmento (http://segmen.to) its a platform for content marketing and content curation that helps you find online articles based on your interests, keywords, etc., select the best articles based on its relevancy or its social impact and than easily share it to your social medias.

Promote product catalog — This type of ad is mainly for people that own big store. This a basically Dynamic Remarketing Ads. These type of ads are of the most profitable for marketers because they show to the user the exact product that he was looking at. With these types of ads, you can show the user that right now only for him this product has a discount and most of the times he will buy. Dynamic ads increase the CTR and reduce the cost per purchase! Now you can create customised product catalogue ads by adding color and discounts.

If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a large facet of its business it is by no means the only part of the tool. Marketo allows you to combine email into your entire automated marketing campaigns.

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App Annie is an impressive brand in mobile market intelligence and app analytics. It provides you with valuable insights as to what is ranking in app stores, what keyword apps your competitors use and other important statistics you may need to know for your own mobile application.

Jayson DeMers is the founder and CEO of AudienceBloom, an SEO agency. He also founded Crackerize.com, a lyrics-humor website. The quote above was taken from a Search Engine Watch article by DeMers titled 5 Ways to Use Your Competitors to Gain SEO Momentum. By limiting niche and region, objective, useful articles will stand out competitively in search rankings.

17% of marketers described marketing automation software as “extremely important” for Demand Generation Success, 24% as “very important”. – Software Advice and Research Now “Demand Generation Benchmark” (2014)

BuzzSumo is one of the best content generation tools that can help you get new ideas for your future posts, examine what kind of content works best and find new influencers in your niche. Be sure to follow these influencers from your active and now-popular social media accounts.

Creating a Local Google+ page so your business appears on Google Maps and gains additional exposure to customers in local search results. This is especially important if you’re a brick-and-mortar business that relies on a local customer base.

Tableau Public is a free app which allows you to plug in your data and instantly produce beautiful visual representations. Whether it’s a smart map showing your customer distribution or visual analytics of your support response times, Tableau has you covered without burning a hole in your wallet.

And MailChimp itself is a joy to use. The email builder is intuitive and it comes packed with a range of templates by default. All your mail is tracked and it even has some basic analytics included as standard.

Recently i’ve read this article about what ecommerce tools the norwegian company “Vita” are using. I think they are good additions to those you’ve already posted: https://sleeknote.com/inside-ecommerce-vita/

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