When creating content for an online audience, the length and quality of your content can make a big difference in how many people see and interact with it. In this post on Blogger Sidekick, Will Blunt discusses the concept of a content anchor and how it could help your online marketing strategy.
Moz Pro Rank Tracker – Moz Pro tracks selected rankings data over time to see which efforts are making the most impact as well as schedule automated reports to stay informed on changes. This is compatible with the major search engines, Google, Yahoo! and Bing.
Integration Your marketing and analytics software need to communicate effectively with each other. This integration will help ensure that your brand is delivering the right marketing messages to the right audiences at the right time in their journeys.
As of September 2017, Facebook has over 2 billion monthly active users, Twitter has 320 million and Instagram has well over 700 million. With so many people spending so much time on social, it’s becoming one of the most important channels for brands to leverage. That’s why social media management tools have become the staples of companies both big and small.
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The “endless aisle” within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.
Jeff Bullas works with companies and individuals to optimize online brands with digital, content and social media marketing. He is a blogger, author, strategist and speaker who was recognized for his work in marketing by Forbes, Inc.com, the Huffington Post and more. View his bio for a complete list of achievements and rankings.
Messages — 2017 was the year of introducing chatbots to businesses. Facebook is really trying to be a pioneer in this and so far they are succeeding. This type of ad encourages people to send messages to your business. With the Facebook Messenger SDK, you are able to create a bot which will show users content based on what they have messaged you. For example, you can give them some kind of discount, show them a carousel of products, play them a video etc. If you don’t have a chatbot you will have to chat with the user yourself. This has proven to be a very profitable Ad type for many advertisers.
Rapportive is one of the neatest social media tools you’ll encounter. It lets you view social media profiles and activity – namely LinkedIn – directly in your Gmail inbox. You can use this information to enhance and leverage your network.
Email marketing – Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it’s suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.
It used to be that Google AdPlanner was unbeatable for comparing audience size and dimension. That’s been folded into AdWords as the Campaign Planner and now limited to media sites, but still useful for finding size and quality of audience for partner and media sites and don’t forget about the related Google Placement Targeting Tool useful for remarketing and research.
Alexa has been around since 1996, and it still provides deep analytical insights to compare yourself to your competitors and optimize your website. If you want to to see the benchmarks of how your website compares to others, this is the tool for you. (Unfortunately, it’s no longer free forever, but they do have a 7-day free trial.)
Other tools include Act On, MailChimp, Constant Contact, etc. There are many email service providers and marketing automation services to chose from so it is vital you pick one that is right for your business needs and growth development. We have a comprehensive Email marketing and marketing automation buyers guide to help with the selection process.
53% of all respondents are currently using or applying marketing automation. Another 17% are currently evaluating or considering marketing automation. Pepper Global “B2B Marketing Automation Report 2014”
32% of smartphone currently use a mobile wallet such as Apple Wallet or Android Pay, according to the report. 94% said they were likely to save personalized mobile wallet offers to their smartphones.
I cannot imagine blogging without the help of Google Drive and Dropbox (As a matter of fact, I wrote this article on Google docs). Both are easy-to-use online tools where you can save your most important files and access them in any part of the world.
Mention: I use various social listening platforms to monitor topics I’m interested in, but most of these platforms don’t have a mobile app, so I can’t see those mentions on-the-go. That’s why I use Mention. If you’re already familiar with Google Alerts, then you’ll be glad to know that Mention does alerts too, except they’re much better and much more accurate. I use it to find mentions of my name (so I can reach out to whoever’s mentioned me and thank them/start a conversation), and other topics (in my case, sentiment analysis). That way, I can easily see what’s the latest on a topic I’m interested in.
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Jump up ^ Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona (2000-09-01). “Retailer adoption of the Internet – Implications for retail marketing”. European Journal of Marketing. 34 (8): 954–974. doi:10.1108/03090560010331441. ISSN 0309-0566.
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After you have decided upon a product or products that you intend to marketplace, the next step is to design your site. Even before you construct your site, you should do some research and find the primary keywords that are related to your product offerings that you intend to rank well for in the SERPs. You need to do this so you can construct your site utilizing content that they are able to rank well for these keywords if you intend to get traffic from search engines.
Using Hubspot. LOVE the folks at Hubspot. Such a cool corporate culture. And they’ve always been super helpful. Find their COS to be a bit limiting to work with in terms of web pages and blog layouts.
Textbroker is an article and content writing service that hires independent writers to write unique quality content. This service is accredited by the Better Business Bureau and is the member of the Las Vegas Chamber of Commerce.
Vanity URLs are useful for multiple reasons. They are branded, sleek links that are trackable, so you can monitor clicks. They also get rid of excessively long URLs, make the URLs more memorable, and can make affiliate links look better. You can then add these branded URLs to your social sharing buttons, social media profiles, websites and blogs.
It opens the door for irrelevant, spammy, automated messages. Understanding that a large database of leads is required for marketing automation to have any effect on their bottom line, many marketers end up buying lists of contacts to nurture with marketing automation. The consequences of list-buying are numerous, but most importantly this spammy tactic produces incredibly low ROI. Along with the cost of buying these lists, sending unsolicited emails to people who have never requested any information from you leads to low engagement and hurts your IP address reputation, lowering your email deliverability rates.
Keyword.io is an easy-to-use FREE long-tail keyword tool that literally gives you hundreds of keyword ideas. For PPC campaigns, SEO, content marketing or niche evaluation, Keyword.io keyword finder will help you build a comprehensive list of highly relevant keyword suggestions. It helps you find actual phrases people use to find information, products and services on a variety of search tools — Google, YouTube, Amazon, Bing, Yandex, Alibaba, eBay and more! Price: Free.
Anyone who does Facebook marketing and advertising needs to use Facebook Page Insights. It lets you peak behind the curtains and understand the behavior of your customers (which is valuable outside of Facebook, too).
Use Paid Ads — Organic reach is limited by many things, so many viral campaigns use paid advertising along with their organic reach. Boosting your blog on Facebook, promoting your tweet, or having a sponsored post on LinkedIn all have their advantages to drive your content further.
The tool lacks visual workflow, a feature that is a must for email marketers. Secondly, it can be very expensive if your customer database is large. If a business is small and maintains a not-so-large database, then MailChimp is not that bad.
Chris Ducker is a virtual CEO and founder of Virtual Staff Finder, which is one of Hubstaff’s 7 Awesome Virtual Assistant Companies in the Philippines. The quote above comes from an article titled 6 Ways to Make Money While Building an Online Business. Ducker says that in order to be successful at online selling, marketers should position themselves in a market where people need what they offer.
The first email was sent way back in 1971, so it’s kind of strange to think of how big a part it still plays in digital marketing at large. Despite being old-school, email is easily one of the most effective marketing channels in terms of ROI. Email usage continues to grow approximately 4% year-over-year and has no signs of slowing down anytime soon.
Update your website’s content whenever the need arises to do so as much as possible. No one would take a liking to your site if the information is outdated and broken links are almost everywhere. While it’s good that you provide new content for your site, on the other hand, you should still keep track of your older content because those can still be useful to other people. In some cases, new visitors usually look up your older information to gauge you. So your old information is just as important as your new. Keep that in mind and your customers won’t be disappointed!
Are you a young Entrepreneur? If so, we encourage you to check out our young Entrepreneurship resource center, full of the articles and information you need to help you generate ideas and start your own business as a young Entrepreneur. Or find more information at the Kauffman Foundation for Entrepreneurship or the Entrepreneurship Resources at Entrepreneurship.org
Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.
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Although it’s difficult to get your articles published in popular magazines, it is possible to create your own online marketing platform by getting an article featured in a high-traffic niche blog. Find at least three blogs that target your ideal target market and contact the blog owner. Give them a couple of suggestions on how you can add value to their readership.