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Overall, this is a great tool for competitor research and we use it on a regular basis. You can start with a free version which offers some limited but useful analytics features, and later decide if you want to upgrade to a paid version.

Leadfeeder is a cloud-based sales management, lead generation and analytics tool that helps you in finding additional information about the visitors coming to your website. A comprehensive tool, Leadfeeder is particularly suited for B2B users. It integrates with your Google Analytics, your email provider and your CRM. It gives you a strategic dataset that your business can use in support of your sales drive.

When I first wrote this post I recommended the Google Keyword Tool, but now it’s been renamed to the Google Keyword Planner, but is still an indispensable tool alongside the Google Webmaster Tools that The Growth of Not Provided keywords means we can’t use analytics reliably to find referring keywords.  The Google Keyword Planner (tutorial) is still indispensable for this – I don’t think I have ever done a client training or consulting project where I haven’t used it! It’s harder to get to now it’s integrated into Google AdWords, but it’s still free if you don’t invest in AdWords.

Create high-quality flowcharts, organizational charts, UML diagrams, network diagrams, wireframes, technical drawings, and more with Gliffy. Gliffy works directly in your web browser with a variety of capabilities you can use to visualize marketing workflows to improve marketing efficiency.

In the resource-based view, strategists select the strategy or competitive position that best exploits the internal resources and capabilities relative to external opportunities. Given that strategic resources represent a complex network of inter-related assets and capabilities, organisations can adopt many possible competitive positions. Although scholars debate the precise categories of competitive positions that are used, there is general agreement, within the literature, that the resource-based view is much more flexible than Porter’s prescriptive approach to strategy formulation.

Lisa Raehsler is a pay-per-click expert and search engine marketing expert with more than 15 years of marketing experience in tech, online, interactive and advertising industries. She is the founder of Big Click Co. and was named a Top 25 Most Influential PPC Expert for three years.

Also, they launched a brand new Site Audit tool. They are still polishing it but it already gets some enthusiastic reviews. Unlike other tools, it does not just show you website errors and SEO issues and relevant recommendations. It lets you create your own issues and configurations for the site audit. I think it’s really great in the constantly changing environment of today’s SEO.

Learn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.

Ontraport is affordable. For less than $600/month, you can access the full suite of Ontraport, with a money-back guarantee. Act-On pricing, on the other hand, can go up to $8000+/month if you want to access the whole host of features.

The final set of tools in a digital marketer’s toolbox are email marketing marketing tools. These help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand — taking additional steps like signing up for events and buying products. Common email marketing tools include email marketing platforms like MailChimp and Iterable which allow marketers to build email lists and automate their email campaigns. These platforms also provide analytics for every email campaign, making testing and optimization quick and easy.

Guerrilla Marketing For Dummies, by Jonathan Margolis and Patrick Garrigan, is packed with guerilla tactics and trade secrets. Features: 384 pages, pros and cons, understand guerrilla marketing, budget friendly ways, SEO, how to buy banner ads, and use buzz.

Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,… Read More

Whilst Hotjar isn’t a traditional content tool, it is incredibly useful for enhancing and analyzing your existing content marketing efforts. As well as offering poll & survey options which you can embed on your site, Hotjar allows you to analyze the success of your existing content by setting up hea- mapping reports. These are great for seeing where users have clicked, moved & scrolled on any of your pages. Price: Free for basic, or $29-$589/month.

Hi @jvrijn:disqus For my thesis I want you use your quote (An average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology.) as a source. Can you tell me more about the validation and geography? Thanks in advance! 🙂

I could definitely recommend a few tools, but ultimately it depends on what you’re looking for, and what works for you might not work for another marketer. So, for a change, I thought I’d list the main tools I use as a digital marketer and community manager. Now, I’m not saying you should go and get all of these tools (although I’m sure you’ll be familiar with a lot of them already). However, I do hope this serves as a good steering, a guideline of what sort of tools to consider.

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