Small Businesses automating marketing for the first time. Small companies want to generate a higher return on investment, which is why they are the ones that can recognize the success of such software the most. These systems simplify their strategies, and streamline campaigns to reach customers at a fraction of what they’re currently investing.
When you are looking for the best internet marketing plans, know that what may work for one company might not be best for you. Some businesses will go through a bit of trial and error and even a lull in the beginning when they are trying to build their place online. Know that sticking with it and being diligent about your online presence will prove to be fruitful if you do the research first.
That’s probably because the capabilities that HubSpot offers are among the broadest available among free competitors (and some paid, for that matter). They allow for executing, tracking and measuring online marketing activities, including:
Rewards: The lucrative offers would always help in making your digital campaign a success. Give some reward in the end of the campaign. This would definitely invite more engagement and word of mouth publicity
Strategic analysis is designed to address the first strategic question, “Where are we now?”  Traditional market research is less useful for strategic marketing because the analyst is not seeking insights about customer attitudes and preferences. Instead strategic analysts are seeking insights about the firm’s operating environment with a view to identifying possible future scenarios, opportunities and threats.
Strategies often specify how to adjust the marketing mix; firms can use tools such as Marketing Mix Modeling to help them decide how to allocate scarce resources, as well as how to allocate funds across a portfolio of brands. In addition, firms can conduct analyses of performance, customer analysis, competitor analysis, and target market analysis.
Tweetdeck: Tweetdeck is most probably every marketer’s best friend, and it’s one of the main places where I discover new topics and new people. Unfortunately, there aren’t a lot of Twitter apps for desktop (mainly because of the issues with Twitter tokens). Tweetdeck is a no-brainer for me: it’s owned by Twitter, so I benefit from exclusive features that Twitter only makes available in its apps (such as being able to view Twitter Cards). I use Tweetdeck strategically: I follow over 600 people on Twitter, and I’m not immune to information overload. That’s why I have Twitter lists to help me consume all of that information in “digestible spoonfuls of data”. I have lists sorted by topics (e.g. technology, social media, news) and by language (I do switch from English to Italian from time to time). I also have a private list that I use to keep up with 25 people: these are 25 people whose content I love, admire, and find interesting; I update this list every month, just so I don’t keep talking to the same people over and over again. Lists aside, I have quite a few streams:
Trello – Trello is easy and simple to use and makes organizing content much more efficient. We have lists for different campaign content, which we assign to internal team members to remind them of content that needs writing. It’s a great way to organize and distribute content to team members and keep track of ideas.
Our LiveChat help desk software helps to assist customers and keep an eye on your online business as if you were a shop assistant in a stationary shop. It’s a perfect lead-generation solution as chat engaging tools help to initiate conversations. Recently we have released some new seasonal eye-catchers which help to increase chats even more as people can’t help clicking on them and just write to you first 🙂
You’ve got all the tools you need, but are you looking for a place to start putting them all together? Check out our free marketing blue print guide. It’ll walk you through creating your own marketing plan and teach you how to use all of these tools together.
Typeform is the tool you need to try if you’re looking for new ways to interact with your prospects and customers while giving them a positive, human-centered experience. Typeform just another survey tool. It’s a conversational, interactive typeform that feels more interactive than a standard form. Use it to host survey content, lead forms, or even create content with it by putting together quizzes and more.
Zendesk provides a full suite of tools that can get your support team up and responding to all of your customers’ needs. The platform aggregates all of your communication channels into one place, which makes it simple to respond to your emails, phone calls and chats. Zendesk also integrates with Sprout, which streamlines your social customer service efforts.