Iconosquare is the perfect tool for marketers to grow their brand on Instagram with easy-to-use analytics. It’s not always easy to know what’s working and what’s not on Instagram. But, as the second most popular social channel and one that’s quickly approaching first most popular among some age groups, it’s a channel that marketers can’t afford to miss out on. Try Iconosquare now to maximize your Instagram analytics and optimize your brand Instagram channel for success.
Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications… Read More
While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation), there aren’t many tools that allow you to automate the various different tools you use throughout all aspects of your life.
You can choose from a suite of 65 mobile-optimized templates that are proven to convert well. These templates cover a variety of scenarios, including pages for downloading an eBook, signing up for a webinar, etc.
Honestly, I adore it. It’s a great graphic-design tool used by over 10 million users and the good news is that you can get it for free. It has friendly drag&drop interface so creating collages, graphics, posters and other visual forms is a piece of cake. Trust me, if I can use it, everybody can! 🙂
Jump up ^ Brown, L., Competitive Marketing Strategy: Dynamic Manoeuvring for Competitive Position, Melbourne, Nelson, 1997; West, D., Ford, J. and Ibrahim, E., Strategic Marketing: Creating Competitive Advantage, Oxford, Oxford University Press, 2010, p. 50-56; Schaars, S.p., Marketing Strategy, The Free Press, 1998, [Chapter 4 – ‘A Brief History of Marketing Strategy’], pp 18-29
As Google continues to expand rich snippets and add new types of supported structured data, you’ll need to take advantage of these features, especially to dominate on mobile. With their smartphones and other mobile devices, users can search for places and products on a whim. On-page structured data markup helps users get the best, most relevant results to their queries, which display directly in the search results. Google’s Featured Snippets in particular have experienced rapid growth, with the number of Featured Snippet’s roughly doubling from 2014 to 2016.
The quote above comes from an article on his website titled Increase the Persuasive Momentum of Your Conversion Funnels. Persuasive momentum refers to the progressive decision-making process that aligns your customers’ goals with your business goals. That there are three elements to persuasive momentum; relevancy, value and a call to action. In order to increase conversion, Eisenberg says you must address needs at every step in the buyer journey.
Though there are many pieces that must be put in place to establish a successful marketing automation strategy, there are two extremely key principles to keep in mind when developing a strategy that scales and evolves with your customers.
Just the Twitter torrent of tweets with @mentions, retweets and #hashtags needed social media management tools. Distilling the noise and managing the engagement required more than just watching the native Twitter feed.
Wow, this is an overwhelming list of content management tools and techniques. Your ebook on The Content Marketing Pyramid will be my next read. Squarespace isn’t on your list and it seems to be getting good reviews for a website builder or CMS tool.
90% of users say that product videos are helpful in the [buying] decision process. Videos are taking over social media and are a fast way to engage visitors, but many people are still overwhelmed at the thought of creating videos for their business. Animoto is a tool that can help many of the challenges of making videos.