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“It excites me to no end to think about the fact that most small business (and even A-list personalities) waste a year on tactics like websites, PR, direct mail, or paid media when they could have just gone all in on organic social content and a small amplification budget to achieve more valuable results. — Gary Vaynerchuk“

Although RSS isn’t “in vogue” as it was 5+ years ago, I still find there’s no substitute for using this as a listening post for developments in your industry. When I wrote the previous post I used Google Reader to categorise sites to keep up-to-date with the latest developments in digital. When Google withdrew this since there was no revenue in it (Boo!) I used Reeder as an offline client on my Macbook Air and iOS for a while. But now I recommend Feedly since it’s the most popular so you can see by the ‘voice of the crowd’ which posts are most popular.  Similar to the feature in PostRank that Google also killed off. Although feed readers aren’t in fashion they are the most efficient way to scan the latest news in different categories. So if you don’t use them try Feedly out – our analytics shows it’s one of the most common referrers to Smart Insights – do bookmark us!

“Blogs” are articles you can write and post on your website. You can write blog posts about everything from current trends in your practice area to high-profile cases, helpful information for individuals unfamiliar with your practice area, and more. Every article you publish increases your firm’s exposure on the Internet. If you have a library of blog posts on your practice area, individuals looking for an attorney in your practice area may stumble upon a blog entry you wrote and seek you out as counsel. Moreover, blog posts can increase traffic to your firm website and with the increased traffic, your firm will improve its position in search engine results.

An online marketing calendar you can easily share without relying on disjointed email communications, Aprix Solutions is a Software as a Solution (SaaS) platform that not only helps you plan your campaigns, but manage vendors, deadlines, workflows, and more.

The different components that make up online marketing, as well as the different tactics used to enhance online interaction between customers and brands, can easily fill a book. However, there are basic principles that underpin many of the best practices that form the foundation of a solid online marketing strategy.

Stream music and video — with pCloud you can stream any music or video file in it’s full quality (as long as our internet is good enough) on any device you want as long as it’s in your account. You can also access it offline of course as long as you marked the files for offline use.

Establishment of customer exclusivity: A list of customers and customer’s details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer’s previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[25]

The key to successful internet marketing is to establish smaller goals to help get to that big goal you ultimately want to get to. At first you should set reasonable and attainable goals like “gain another lead per week” or something along those lines. Whatever your main reason is for doing internet marketing, make sure you add structure to it with goals

Strategic marketing, as a disinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organisation and its customers.

This is great service for sharing your content on various social media websites. You can easily schedule your content on various social media and site and populate your content very simply, all from one dashboard.

In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion. Marketers are using AI to automate and optimize their marketing because that’s what it will take to meet customer appetite for personalized experiences.

The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines [8]. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites [9]. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[10] This kind of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.

That means we should treat them like a real person, not a fragmented self across different tools like email, social media, etc. If we can leverage all the marketing tools, channels and behavioral data possible to paint a complete picture of a person, we can nurture them based on their unique challenges and interests, not based solely on the emails they open or click through.

Thank you for the great article! It’s very useful. I couldn’t imagine there are so many tools for marketing automation. Already want to try few of them. I am always looking for something new and affordable, as I’ve just launched my own small project.

59% of companies do not fully use the technology they have available. Those companies that don’t have all the marketing technology tools they need are much more likely to fully use what they have (33%), than those that do have all the tools they need (9%). – Ascend2 “Marketing Technology Strategy” (August 2015)

If your business has multiple social media handles, Hootsuite will definitely come in handy. Hootsuite is a social media management dashboard that allows you to manage and monitor your social media marketing. Integrations with major social networks like Facebook, Twitter, Instagram and YouTube make it a one-stop-shop for companies who want to do more social media in less time. The Cost: Currently, Hootsuite’s plans range from free which includes 3 social profiles and 1 user access to the more inclusive Enterprise plan with customizable features.  

Our marketing automation strategists are skilled (some certified) in working with platforms like Pardot, Hubspot, and Infusionsoft and Mailchimp. A few examples of our skills and what we execute on are below:

CommuniGator offers a full suite of marketing automation tools to improve both your marketing efficiency and marketing effectiveness. Drive results through drip marketing, lead nurturing, page scoring, and a variety of other tools.

Website localization, app localization, games localization, you name it! Any of these can be done more efficiently with the automation that a localization tool like POEditor can bring to the l10n process.

If only you could just buy marketing automation technology, then sit back and watch the results produce themselves. But no. To deliver, it requires a comprehensive strategy that integrates the right processes, people, content, data, and more.

Google Analytics is the standard for most websites these days. Google has advanced analytics that shed light on a variety of your website information, including who your visitors are, how they make their way through your sales funnel and what they do on your website in real-time.

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