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Holy smokes, what a comprehensive list! Thanks so much for sharing. I use Kuia ( http://kuia.com ). It’s like an all in one marketing tool. It has exit intent pop ups, a smart social share button, nice looking lead capture forms, and stuff like that. Could be an awesome addition to the next list.

Anyone who does Facebook marketing and advertising needs to use Facebook Page Insights. It lets you peak behind the curtains and understand the behavior of your customers (which is valuable outside of Facebook, too).

pCloud is a Cloud Storage. For those of you who don’t know what cloud storage is, it is basically a place where you can store all your files and access them any time you want on any device. It is kind of like Dropbox, only much better and I will tell you down below why.

When I met the founders of Cloudcart and they told me they are going to compete with Shopify and other big e-comm store builders I liked that because in pCloud we are doing the same with Dropbox, Box etc.

Viral Explosions!, by Peggy McColl, teaches viral marketing techniques to establish an online presence and build your brand. Features: 224 pages, reaching a global audience, generate additional revenue, customer loyalty, build a subscriber base, and launching your viral explosion.

The lowest price level doesn’t include everything, but Genoo does have a very broad marketing automation toolset for its price. It is worth noting, however, that for anyone sending significant numbers of emails, pricing will go up from the base point. And, unlike InfusionSoft, you pay for email right from the first one you send — there’s no included number of emails.

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Streamline demand generation with Integrate, by automating manual tasks, improving data quality and velocity, and proving ROI, all resulting in customer acquisition and growth. An end-to-end demand generation solution, Integrate dramatically improves marketing efficiency.

Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Posting daily on your Facebook pages, going live on Youtube/Facebook for daily and even making your own short film can now be accomplished straight from your cell phone! No more excuses that you can’t start a business due to capital, it now has to do with your drive.

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one. It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small.

As of now, Expanded Text Ads are available to all advertisers. Google has announced that it will phase out the old, standard ad format on January 31, 2017. You must transition all ads to the ETA format by that date.

Bitrix24 comes with over 30 free marketing tools online. Client management, email marketing, file sharing, quotes and invoices, virtual call center, telemarketing, freelancer management, videoconferencing, collaboration, HR, private social network – that’s not even half of the tools that we are giving away. Whether you are a solo marketer, a marketing company or run a marketing department, you’ll find Bitrix24 invaluable.

2. Use content to get repeat visitors to your site, not flashiness. Rich media, such as flashy graphics and audio, may impress your visitors the first time they see your site, but they are unlikely to come back for it (or recommend your site to others because of it). If repeat visitors (meaning potential customers) are your goal, you are much more likely to get them to return if your site offers content that they find valuable (and with any luck, indispensable). This helps to establish your company as an expert in your field while building a level of trust with your visitors.

Why It Is Important: “Google Analytics is important because it helps us determine what pages are causing issues on our site, what pages drive the most traffic, and how most users are flowing between all of our different pages.”

I’ve just recently started my lead management business and I definitely found a lot of information from this analysis. I have used http://www.myconversionbrain.com last year and I can personally vouch for this lead management and conversion automation tool. It has drastically improved the flow of my business, as well as enhanced my staff’s productivity. Was able to filter the quality leads from the spam ones, get lead notifications once a potential lead came back to my site again, finding out where the lead (persons name) came from exactly, plus all the lead management tools…. Thank you so much for this write-up!

Why It Is Important: “It is how we communicate now, whether it be with our partners, clients and internal team members. We have so many integrations that help us automate many tasks. It is a powerful tool that everyone on our team adopted. To me that is a win.”

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Adobe Spark is a suite of three web or mobile apps – Spark Page, Spark Post, and Spark Video — that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes.

SEMRush has a ton of built-in digital marketing tools that help both paid search experts and SEOs track and improve their search rankings. One key use of SEMRush is to track your competitors. You can use the tools to pull your competitor’s backlinks, monitor their fluctuations in ranking and conduct a full competitive analysis.

Encompasses automation of internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function. Typically these systems require a CRM or COM administrator to set up a complex series of rules to trigger action items for internal sales and marketing professionals to manually process (designing files, sending letters, sending email campaigns). This type of system increases marketer’s ability to deliver relevant content to relevant individuals at relevant times. Limitations may apply, based on the human resource capacity of an organization and their level of commitment to the tasks as they are assigned.

You can think of Eloqua as the Ferrari of marketing automation. It’s fully loaded, provides an exceptional level of service, and comes with a matching price tag. One of Eloqua’s key differentiators is the amount of time they spend teaching and helping their customers get the most out of the product. Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.

TalkWalker Alerts – This is a free alerts tool to help you find versatile opportunities for link building quite easily – for instance if you set up alerts for your brand name or keyword, you’re going to get a list of posts which mention your brand and/or keywords. You’d be surprised at how often people mention you but don’t link to you! After you’re done identifying a list of these posts, reach out to the authors and request that they link back to you. You can track mentions on Twitter, blogs, and discussions. 

Getting your website out there costs money. There’s research, design, advertising, testing and software costs to think about, and that’s just a drop in the ocean. Thankfully, there’s a range of free tools and services out there to help make your digital marketing efforts a little easier – and cheaper!

Louis’s Little Known Social Media Secret: A social media tip that I use is to make sure all my inboxes are empty before diving into the stream. That means before opening Twitter, Google+ or Facebook, I need to go through all the email, then Google Reader, and make sure I’ve seen all reactions to my content on the Web, including blog comments, Twitter mentions, or other activity. If you haven’t eaten your broccoli, you shouldn’t get dessert. 🙂

Ripl allows you to create animated social media posts from a series of images using one of their templates. You can also add sound to the video – upload your own music or choose from the Ripl music library.

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