CJ is one of the most popular choices for advertisers looking to get their product picked up and sold by publishers. CJ has one of the largest networks of bloggers and its self-service platform makes it easy to scale your affiliate marketing efforts.
Where would your work day be without accessibility and communication between you and your colleagues? Probably pretty frustrating. Marketers can’t shy away from communication when it comes to aligning with team members and across the company, so having the right team communication tools is necessary every single day.
Drip is “lightweight marketing automation that doesn’t suck,” enabling you to craft every interaction with your leads, trial users, and customers to improve results. A simple widget you can install in less than 10 minutes, Drip dramatically improves lead generation for users.
Azuqua is another of those quasi-hybrid systems that does a bit of sales, a bit of marketing, and a bit of customer service. In some sense that can be a bad sign, and sometimes all-in-one system do everything adequately but nothing extremely well, but in another sense it speaks to the ongoing melting of marketing and sales and customer support into a single set of activities with different foci in each.
Mack’s Favorite Little Known Social Media Tool: My favorite ‘little known’ social media tool is probably Social Scope, which is a Twitter client for the smartphone. I have it on my Blackberry, but I assume it’s on the iPhone as well. (Editor’s note: It is!)
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Carolanne (Annie) Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow her on Twitter
Making sure your pages/site is accessible and provide a fast and clear user experience is essential in keeping your audience on your site and browsing. Google has announced that they will now take Page Speed into account when indexing mobile pages so having a fully optimized page that fast is vital, not just for UX but for search ranking.
Video recording — When you enable it Yandex gives you the opportunity to watch what users are doing on your website. Yep video. You can’t see the passwords of the users but you can see everything else so use this with caution and make sure you mention it in your Terms of service
Marketing teams are changing. Your company’s strategy could be anything from a few blog posts a month, to large-scale affiliate programs, to high definition video. That’s a wide spectrum, and your team might be involved in all of it.
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..