Mack’s Favorite Little Known Social Media Tool: My favorite ‘little known’ social media tool is probably Social Scope, which is a Twitter client for the smartphone. I have it on my Blackberry, but I assume it’s on the iPhone as well. (Editor’s note: It is!)
http://percentchanges.com/ is a FREE, fast, and easy tool to calculate the key important changes which you need to measure for intelligence decisions. Don’t waste your time with long calculations. Do it online and here: →→→→→→ http://percentchanges.com/ ←←←←←←←←
Alexa has been around since 1996, and it still provides deep analytical insights to compare yourself to your competitors and optimize your website. If you want to to see the benchmarks of how your website compares to others, this is the tool for you. (Unfortunately, it’s no longer free forever, but they do have a 7-day free trial.)
Email marketing – Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it’s suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.
GatherContent – Organize and streamline your website content. Use drag and drop features, create content guidelines, collaborate with a content team, and export content using this online collaboration tool.
If you are one of the Internet marketers who is still banging their head against a brick wall to find free tools that can help you save your time, boost your productivity and ultimately bring some favorable results, then stay tuned for another 5–10 minutes.
Leading a marketing team isn’t just a matter of monitoring your own team’s output. An important part of building a brand and creating interesting content is understanding what’s being said about you online.
Jump up ^ Lee, J.; Ham, C.; Kim, M. (2013). “Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action”. Journal of Interactive Advertising. 13 (1): 1–13. doi:10.1080/15252019.2013.768048.
For reviewing on-page markup like headings and also mobile screen resizing I find Chris Pederick’s Web Developer Toolbar for Chrome and Firefox essential. The Moz Toolbar is better from an SEO POV. Here’s an example of the overlay to show our ‘semantic markup’:
These are just some of the amazing features you’ll find when using marketing automation software. As a result, it’s important for you to determine your most needed features before making a purchase decision. None of the tools we tested are bad. In fact, each of them will provide you with more power than your standard email marketing platform will.
AdRoll is one of the most well known names in the retargeting space, boasting a customer base of over 20,000 brands. Its platform grants access to over 500 ad exchanges, which includes most of the major social media networks. It offers a self-service platform, but you can also leverage its employees for additional help if you need it.
Properly organized workflow and wisely assigned duties will benefit your final digital marketing ROI to a great extent. Try some of these cloud-based project management tools which are basically free.
Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. It shows the behavior of your website visitors via heatmaps, clickmaps, scrollmaps, and visitor recordings.
The different components that make up online marketing, as well as the different tactics used to enhance online interaction between customers and brands, can easily fill a book. However, there are basic principles that underpin many of the best practices that form the foundation of a solid online marketing strategy.
Video advertising – This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as “ad-context congruity/incongruity plays an important role in reinforcing ad memorability”. Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being “pleasure, affection, inclusion, escape, relaxation, and control”. As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
In the America’s there are significantly higher adoption with 69% of respondents using or applying marketing automation. In EMEA this is 39% and in APAC only 36%. – Pepper Global “B2B Marketing Automation Report 2014”
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If you are currently viewing a browser window, pressing Ctrl + U will convert the current page into it’s raw html equivalent (the code behind the page). This is useful for many reasons but you probably won’t have need of this one for a while.
Kristi’s Little Known Social Media Secret: There is a trending pattern in social media when it comes to the numbers game. When people are starting out, they want to build their numbers, whether it is Twitter followers, Facebook friends/fans, or LinkedIn connections as a way to show social proof that they are authoritative. They do so by employing everything from following anyone and everyone in the hopes of being followed back to joining communities where you can be added to a list and everyone who joins will probably connect with you in order to mutually build up social profiles.
Xiosoft Instant Teleseminar and Webinar is the easiest way to build your list and sell your expert knowledge. With just a few clicks, you can set up an event, deliver your talk, and present a Call to Action button to drive people to your sign-up page. Host as many teleseminars and webinars as you want. Recordings are automatically hosted for you at no extra charge. Include: autopilot automated events and telesummits, event pages that get people to sign up for your services, live webcasts for up to 100,000 people, live event checklist, help videos and technical support, unlimited recordings and automatic backup recordings, local and international phone numbers, Skype, and web call.
Sidekick changes all that. This Gmail add-on includes a bit of code in your emails that automatically pings back every time the email is opened. If the co-ordinator in the delivery depot opens that email, you’re immediately notified. After that it’s up to you to chivvy and chase to your heart’s content.
Truth is that good internet leads are a game changer if your business handles them properly. Think about it this way… How many “Walk In Leads” would buy from your store if they get punched upon entering?(I’ll Bet Not Many.)