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Use marketing automation tools to react to the actions your contacts take, in ways that help you reach your goals. Apply tagging and scoring for even more precise segments. Create a conversion path that’s educational, enjoyable, and compelling. Marketing automation cuts big goals down to a manageable size.

An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.

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1. In the words of Ron Simon, “What the hell are you trying to do?” What is the goal of your website? Ultimately, it should be to drive more business, but how exactly will it do that? Start with one goal – such as increasing the number of phone calls – and branch out from there. It’s important to set goals, but it’s just as important to come up with a system for measuring those goals.

As you may or may not have noticed, I didn’t post much new content on this website in the past year. So I’d like to take the opportunity to let you know what I’ve been up to in the last year, and what my plans are for this site. Currently there are over 84,000 Eric’s […]

Social scheduling tools like Hootsuite allow you to write social updates in advance and schedule them to be posted hours, days or weeks later. This gives you the appearance of being active throughout the day without the prohibitive time requirements.

Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.[24]

ClickBank offers an affiliate network for sellers wanting to sell digital products, and affiliates looking to promote digital products online. Features: 100,000+ active affiliates in 145 countries, ClickBank provides customer support, 31 currencies, iPhone app, and sales statistics.

Why It Is Important: “We used to have a long process of content research, creation, design, revisions, etc. It has now been streamlined to allow anyone on our team to”design” a lead magnet for our clients. This tool has well-designed templates to choose from, you can customize colors, layout, etc… and it makes it way easier for our copywriters to put together the entire lead magnet. This speeds up the launch process and saves us money.

Just the Twitter torrent of tweets with @mentions, retweets and #hashtags needed social media management tools. Distilling the noise and managing the engagement required more than just watching the native Twitter feed.

Channels: Where are your visitors coming from? Is it organic search traffic? Referral? Paid? This helps businesses gauge your marketing efforts. For example, if you are running radio ads, you may see a spike in direct traffic because you mention your website at the end of the ad. If you’re investing in SEO, you will see movement — hopefully an increase — in your organic search traffic. If you’re running a Facebook you’d hope to see more visits from social. The breakdown in channels basically helps businesses see which marketing efforts are driving the most eyeballs to their site. By engaging other metrics like bounce rate and conversion rate, you will find out if your website is what users want to see.

Feedly is a must-have tool for any content marketer, and it’s free! This tool allows you to manage all the content you want to follow and keep tabs on, all in one place. You can even organize content by categories, so the most important posts are right where you need them.

Use Google Trends to look at trending stories in your niche, after you find the trending articles take a look at the headlines that are trending. Study the headlines of trending articles and before you write your content this will give you an idea of what people are interested in. (Don’t steal headlines, but use them as a brainstorming tool for great content)

The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines [8]. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites [9]. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[10] This kind of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.

Facebook: Did you know that having a call-to-action to Like your page on your default landing tab on Facebook can double your conversion rates of people Liking your page (source: BrandGlue study). Examples: below are screenshots from Red Bull and YouTube Facebook pages:

Nurture lasting relationships by showing customers you appreciate their support. Marketing automation helps you reach out to first-time shoppers to thank them for their patronage. Or, reward your top spenders with discounts triggered by their shopping behavior.

61% of respondents are not using marketing automation at all and the remaining responses were split over a large range of 27 different vendors and combinations of solutions. – TFM&A “The 2015 Marketing Technology Report” (2015)

SEMrush – a free or paid tool which has features such as seeing keywords your competitors are ranking, the value of keywords, and the landing page for each keyword. This tool gives you a great insight into keyword research, a vital stage in planning your SEO strategy.

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