Online events are powerful ways to showcase your expertise, engage your audience, and generate quality leads. They also take a lot of time to plan and execute. Act-On’s native integration with both WebEx and GoToWebinar vastly reduces the time it takes to organize, promote, and manage your web events, makes the registration process and follow-up easier, and increases the quality of your results.
Honestly, I adore it. It’s a great graphic-design tool used by over 10 million users and the good news is that you can get it for free. It has friendly drag&drop interface so creating collages, graphics, posters and other visual forms is a piece of cake. Trust me, if I can use it, everybody can! 🙂
Simpli.fi differentiates itself by being able to take complete advantage of unstructured audience data. This means that–unlike some other tools on the http://market–Simpli.fi doesn’t need to rely on pre-made audience segments to categorize audience data, which can be a big advantage when working with a lot of data.
After reading the previous section, you’re probably convinced about the relationship between marketing, sales, and technology. People live by their emotions, they’re driven by incentives. “What’s in it for me” is the question that fuels commerce as we know it today.
Need to know what an email will look like once it’s received in the inbox? Instead of sending yourself countless email copies, use PutsMail to see an immediate, functional preview of your next campaign.
Upload your Excel file from TermExplorer’s keyword analyzer and Sentinel will turn all of your keyword data into actionable, interactive sheets that can be quickly and easily filtered for your ideal targets.
Wow, this is the most comprehensive list of tools i’ve come across. Thanks for pulling it together! One more category you may want to consider is something like “agency sourcing tools.” There are a number of platforms out there, including http://www.AgencyLoft.com, which are designed to help marketers find and connect with marketing agencies. Just a thought. Thanks! Oh, and I just bookmarked this page!
Suhem, the Martech list has not been included because it’s not a content marketing specific list though it has a content marketing section on it. If we were to expand this to a marketing technology map, there would be way too many tools & lists to put on here.
Audiense includes a tool for creating highly targeted Twitter ad campaigns. It gives you a detailed overview of your audience’s interests through a feature called Community Insights. There is also a benchmarking feature that lets you compare the performance of your account with similar accounts in your industry.
Pam Moore is the CEO and Founder of Marketing Nut, a full-service social media and digital marketing agency. She has more than 15 years of corporate business experience, and was named a Forbes top 10 Social Media Power Influencer in 2012 and 2013.
UsabilityTools is designed specifically for the analysis of user behavior on your website. Solutions provided by the platform include Conversion Suite, User Experience Suite and Voice of Customer. The pricing is provided on request.
Taboola is the new word in the search engine marketing world. This tool is the perfect combination of Native Advertising and Content Marketing tools. Instead of spending your budget on less effective paid banners, you’re better off spending your time and money on the monetization of your branded content. Taboola will help you bring targeted highly engaged traffic to your dedicated landing pages, blog posts, infographics or other viral content via third party publisher sites where your content will be featured as sponsored, relevant material. Simillar approaches are offered by Zemanta and Outbrain.
Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles (large ticket items or enterprise-level sales). Whereas persistent follow-up can become a deterrent to closing the sale, Drip Marketing methods offer the ability to remain top-of-mind, and even prompt action, without jeopardizing the relationship.