WordPress to LeadMagnet: With just a few easy clicks I can quickly any existing blog post into a full lead magnet: e-book, checklist, etc. This is an awesome way to repurpose content and get people subscribed to your list.”
When I first wrote this post I recommended the Google Keyword Tool, but now it’s been renamed to the Google Keyword Planner, but is still an indispensable tool alongside the Google Webmaster Tools integration now that The Growth of Not Provided keywords means we can’t use analytics reliably to find referring keywords. The Google Keyword Planner (tutorial) is still indispensable for this – I don’t think I have ever done a client training or consulting project where I haven’t used it! It’s harder to get to now it’s integrated into Google AdWords, but it’s still free if you don’t invest in AdWords.
What’s the outcome of this non-sales effort? It drives revenue. Nearly half of my blog’s revenue comes from email. Creating an email list is the best thing I’ve ever done for my blog, and it doesn’t involve any selling.
You can have the world’s savviest marketing plan in place and customers still don’t always click on something the first time they see it. Whether they encounter your ads on Facebook, Instagram, or another channel, they may not make a purchase until they’ve seen what you’ve got through multiple avenues. That’s where Google remarketing ads come into play. Google remarketing ads help you reach people who have expressed interest in your products—wherever they go online—and bring them back to your store when they’re ready to buy. Using these best practices and MailChimp’s powerful reporting tools, you can run retargeting ads that pay off.
It’s a new age of business, and pioneering this change is Social Media. Social Media is one of the greatest tools that any business can take advantage of, and the best part is that you can have huge results with very little money.
Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions.
What that means for your business is this: As you grow, it can become harder and harder to maintain one-on-one relationships with every single customer. Some of them may be coming to you through your social media presence, your website or even through word-of-mouth. Keeping track of every single conversion path for your customers on your own becomes impossible. Sure, you could hire a marketing team to do it for you, but unless you’re already bringing in millions, that’s probably not an option. That’s where marketing automation comes in.
The quote above comes from a blog article on How to Create Content to Attract Your Target Market. Porterfield says that once you know your target market well enough, creating content for them becomes surprisingly easy. This holds true whether that piece of content is a social media post, video, image or blog post. The key to great content is consistency, because it’s one of the primary ways a brand earns trust and respect. Porterfield also recommends diversifying your content (blog posts, series of images, podcast) and opening the conversation with your customers. She says you can start the conversation by identifying a commonly asked question and writing a post about it, or reviewing your three most popular social media posts in the last 6 months and finding the common thread to elaborate on.
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This is very important to do because as I said Facebook has massive amounts of data for every one of us and based on those events it can create a profile of you perfect buyer so you can get the best ROI for your ad spend. Also, you can create lists with people that are similar to your perfect buyer which is called Lookalike audience.
Infusionsoft makes it easy to create and execute a sales and marketing strategy, centralise customer interactions, capture new leads, close sales faster, and automate repetitive tasks like follow-up, contact management, billing, and payment — all from one place.
Snagit from TechSmith is an oldie but a goodie. You can use Snagit to capture images on your computer screen and annotate the images with arrows, circles, text and other markups. You can even create short videos. The annotation tools the Snagit Editor offers are awesome! You can add call-outs, words, resize images and more.
Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better decisions.
66% of average performing B2B companies indicates that their current technologies are sufficient to scale end-to-end marketing over the next 1-3 years. For 34% they aren’t. ACT-ON and Gleanster Research “Rethinking the Role of Marketing “ (2015)