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Pica9 is a local marketing automation platform offering brand resource management, web-to-print, email, social, landing pages, and more with its comprehensive CampaignDrive™ platform. Pica9 empowers local marketers to streamline marketing efficiency and enhance results from a single, intuitive interface to manage a multitude of marketing functions.

You can discover all kinds of information about people that are considered influencers in all kinds of niche markets. It is very easy to keep track with conversations and also you can set reminders for a follow-up email.

You should always keep regular backups of your computer. Hard drives crash, laptops are stolen… bad things happen. If you run your business from your computer, losing your PC could be disastrous. Plus, you undoubtedly have other personal family photos and things like that which are irreplaceable.

Jump up ^ Hunt, S.D. and Arnett, D.B., “Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory,” Australasian Marketing Journal, Vol. 12, No. 1, 2004, pp 7-25

“The pattern of major objectives, purposes and goals and essential policies and plans for achieving those goals, stated in such a way as to define what business the company is in or is to be in. (S. Jain, Marketing Planning and Strategy, 1993)

US Fleet Tracking is a provider of Internet-based GPS vehicle tracking and asset management. The company started using Act-On to expand its marketing reach into new customer segments. (using email coupled with a Salesforce integration across desktop and mobile users).

67% of B2B marketers say they see at least 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. – DemandGen “2014 Lead Nurturing Benchmark Study” (Oct 2014)

When we share a content to someone , we expect them to experience the content in the way we intended. Well, it’s just not possible with plain old text/link sharing as in that; when the person at the other end click the link it’s going to lead them directly to the content leaving your intended reason to share and your opinion about the particular content to pure chance to be as it is.

I am a blogger, consultant, coach, mentor and speaker and work with companies and executives to optimize their online personal and company presence and brand with digital marketing and social media through the use of social media channels and other web and mobile technologies. My blog is JeffBullas.com about all things to do with Social Media and Online Marketing, including Twitter, Blogging, Facebook, YouTube, LinkedIn, Search Engine Optimisation (SEO) and inbound and content marketing. The blog’s focus is to assist business in “Getting Found Online” in a digital world and making your company successful. I have a degree in Commerce and Economics and have spent most of my career involved with Information Technologies, Telecommunications and the Web Industry. Achievements include: * The blog has up to 100,000 hits a month * It is read in 190 countries worldwide * My Twitter followers number over 52,000 * I have trained and consulted to the top Australian internet companies including Telstra, Optus, Vodafone and Ozemail * Finalist – Top 10 Social Media Blogs 2010 * Jeffbullas.com is currently ranked in the top 100 in global marketing blogs according to Adage.com’sPower 150 Rankings

Jump up ^ Schoenbachler, Denise D.; Gordon, Geoffrey L.; Foley, Dawn; Spellman, Linda. “Understanding consumer database marketing”. Journal of Consumer Marketing. 15 (1): 5-19. Retrieved 6 March 2018.

Monitor popular blogs in your target category for posting frequency. If one lags, reach out to them and offer a guest post. But take note of previous guest posts and blog editorial flavor in order to make the pitch relevant and compelling.

Stephanie’s Little Known Social Media Secret: The #1 secret that I tell social media newbies (or even oldsters who aren’t all that involved) is to schedule social content. You can use Timely.is or Hootsuite or any of a multitude of products to pre-schedule Tweets and Facebook posts, so that you’re not chained to your desk. You still need to check in daily and engage with those who retweet you or comment, but you can look like you’re active all day if you do at least a bit of pre-scheduling.

OBS is a tool for live streaming that allows you to live stream to Facebook Live (other platforms are supported also).  What’s great about it is that it’s free (!), but also the extra functionality you can have with it.

It will keep your marketing strategy consistent. It’s true: nurturing automation is not the first stage of the marketing cycle, but it is still the one where consistency matters the most. Namely, how often can you rely on a person to keep business active in the online world, and to post content according to the schedule? Obviously, you could hire somebody for the task, but it will cost more automating the process.

Test My Site – Think with Google – Another Google tool to help you benchmark your page speed on mobile. This checks UX for connection speed (3G), checks HTML and CSS, mobile usability, and analyses sites similar to yours. They offer a full report for free.  

This powerful software has grown to allow you to observe backlinks, display advertising stats, video and display ad research, and sample ads. All of this is provided in one scan and can be exported using their reporting capabilities.

Certainly helpful if you don’t have enough traffic for proper A/B testing. Not as in depth as what UserTesting.com offers, but cheap internet marketing tools often offer similar features – even has a free version.

Chris Soames has a another post here on the main sites for competitor benchmarking. You will probably have to fall back on Alexa or Compete today which don’t tend to give realistic estimates outside of the US. I have also have an in-depth post recommending many other online competitor benchmarking tools.

Exactly because of those numbers and the ability to collect data Facebook Ads is, in my opinion, the most powerful ad network right now. So if you don’t use it for marketing purposes you should learn how and start immediately!

Nice article, I compeltly agree that the most beneficial way of promoting a brand or an idea is to use video marketing. Videos entertain us, educate us and inspire us. We can mass outreach by video ads. We can target TV users, mobile users, online video services like youtube etc in a go.

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