Jump up ^ Booth, C., “Does history matter in strategy? The possibilities and problems of counterfactual analysis”, Management Decision,’ Vol. 41 Issue: 1, 2003, pp. 96–104, https://doi.org/10.1108/00251740310445545
My favorite, but least talked about marketing tool is Thrive Leads. This WordPress plugin has helped double my blog’s email opt-in rate to over 9% and allowed me to collect 734 new email subscribers in the last 5 weeks.
Keywordtool.io – the free version allows you to see 750+ long tail keywords for each term on Google. However, if you want to search for keywords on Youtube, Bing, Amazon, Ebay and App Stores this requires a Pro subscription. This would be beneficial for ecommerce businesses that want to know search volume for products.
Advanced Web Tracking (AWR) – This allows you to view your rankings daily, weekly or on demand. You can access reports from any device. However, it also offers a plethora of other useful services like localization, Developer API, and even social media exposure.
8. Be very selective of the toolbars you install on your PC. I don’t use any except the Roboform toolbar. Some toolbars can be helpful, but very often they will become a nuisance and sometimes even start messing up your PC. I’ve had more trouble with toolbars in the past than any other software I’ve encountered.
As marketers, sometimes it feels like we’re constantly making educated guesses about how our site visitors are going to interact with our content. While we might design a page to draw our user’s eye to a spot on a page, how do we ever really know where their focus is so that we can improve that experience?
4. Make sure your existing marketing materials promote your online presence. Make sure that all of your print advertising; business cards, letterhead, etc. display your web address. In addition, you should mention your website address on your phone message, in the signature of the emails of everyone in your company, and in any radio or television advertising. This simple step can drive a good deal of highly qualified prospects to your site for relatively little cost, but many companies are still using the same marketing materials that they used before they had a website (and missing out on a great opportunity to build traffic).
Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.
If you’re new to marketing automation, or MailChimp automation triggers, get up to speed with one of our guides: What is Marketing Automation? Unlike one-off campaigns, automations can be left running in the background, taking repetitive tasks off your plate. You can welcome your new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers. It’s like having a second brain to help you run your business.
Guerrilla Social Media Marketing, by Jay Conrad Levinson and Shane Gibson, teaches you how to implement guerrilla marketing with social media networks. Features: 240 pages, action plans, 20 types of ROI, 22 point checklist, 100+ tools, nano targeting, and marketing calender.
Economic: economic factors with the potential to affect profitability and the prices that can be charged, such as, economic trends, inflation, exchange rates, seasonality and economic cycles, consumer confidence, consumer purchasing power and discretionary incomes.
51% of marketing execs say their marketing technologies and data are only loosely integrated or not at all. – Signal “Cross-Channel Marketing and Technology Survey. Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack” (2014)
Keep in mind that HubSpot is used primarily by SMBs, and that’s mostly by design. If you’re a larger organization considering these tools, you may wish to evaluate if your enterprise requirements can be met before taking the leap.
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..
Growlabs is a cloud-based customer relationship management (CRM) system for small to midsize companies in the following industries: accounting, advertising, insurance, legal, media, nonprofit, real estate, and software/IT. The Growlabs… Read More
The smallest changes can make the biggest difference when it comes to getting people to convert on your landing pages. Just changing the color of your call-to-action button can spell the difference between scoring a free trial sign-up and someone bouncing. Among the digital marketing tools in your toolbox, anything that helps you test or optimize your site for conversions is a major plus.
“We didn’t have any capability to manage and nurture those leads,” CEO Matt Fenn told me. “The volume and scale was like sand slipping through our fingers … so we started to build the features that we needed.”
One of the many tools that are out there to help keeping those clients is Team Support, too. Nothing is worse, after all efforts are made, and losing track of your customer needs while making every attempt to draw your customers in.
59% of companies do not fully use the technology they have available. Those companies that don’t have all the marketing technology tools they need are much more likely to fully use what they have (33%), than those that do have all the tools they need (9%). – Ascend2 “Marketing Technology Strategy” (August 2015)
Increasing sales revenue (53%), lead nurturing (43%) and customer engagement (37%) are the most important objectives of a marketing automation strategy. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)
The company was founded 2008 and initially sold its software exclusively through Cisco, which provided $2 million in funding. It has raised an additional $74 million and its platform, according to reviews, is best suited to small and medium business.