AgoraPulse is a social media management tool which supports all the major social networks, including Facebook, Twitter, Instagram, Google+, and LinkedIn. It allows you to manage social media messages, schedule and share posts, and measure all your activities.
Another downside that some users report is that customization of HubSpot’s reports and dashboards are limited. If flexibility in this area is important to you, you may find some insight limitations with HubSpot’s tools.
What I Used Before This: “We used Basecamp 2 before switching to Teamwork. From recurring tasks to reporting features to deadlines, we saw an opportunity to do more with the features and the integrations that Teamwork has. Plus, around the time we were looking for a better project management software we saw Basecamp 3 was released, but there was no way to port our Basecamp 2 work into the newer, better Basecamp 3 software. We figured if we were going to have to start over with Basecamp 3 or Teamwork, we wanted the extra features. So we made the switch to Teamwork!”
As everybody knows, headlines are one of the most vital elements of content writing. Whether you’re talking about a blog post, news article, or YouTube video, the title directly affects clicks. Use Headline Analyzer to determine the effectiveness of your titles.
Particularly because we are an agency working with clients, we find that many clients have had a bad experience with another agency or have done something on their end that lead to a drop in rankings.
In a nutshell, marketing automation is any technology that can help you scale an increasing number of marketing channels. It is typically made up of three primary components. First is a central marketing database. This is where all your marketing data – your prospects, your customer behaviors and any other pertinent data resides.
Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Features include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.
A UI that’s hard to navigate without requisite training, small tabs and a bumpy user-flow. And these are not all. IBM Marketing Cloud has browser-compatibility issues. If you load it in Firefox, the browser might crash.
There you have it. 50 plus tools that leverage artificial intelligence for marketing. For your convenience, I’ve made a list of all Twitter accounts on this AI Marketing Tools list here, in case you want to follow the category easily.
Alexa has been around since 1996, and it still provides deep analytical insights to compare yourself to your competitors and optimize your website. If you want to to see the benchmarks of how your website compares to others, this is the tool for you. (Unfortunately, it’s no longer free forever, but they do have a 7-day free trial.)
With marketing automation, able to see precisely which channels and campaigns are converting, and understand ROI at every stage of the funnel. The technology can track each prospect’s unique activity, precisely identifying when they’re ready to be passed to sales. Sales will then be able to have intelligent, meaningful conversations backed by data about their previous activity. Last, but by no means least, marketing automation gives you the data that ties your team’s efforts directly to revenue.
It can fuel the content you post to social media, help with research for content creation, and generally keep you organized. If you’re reading an article online—whether it’s in browser, email, or social media apps—you can save it to your Pocket for later reading or reference.
Mack’s Little Known Social Media Secret: A little known secret, the one thing I have found, is that I get more traffic from Twitter if share a link to one of my posts AFTER sharing links to other people’s posts. For example, I like to share links on Twitter from say 8am-9am every 10 minutes, then share a link to my post for that day. I’ve found that if I share great posts from other people first, it gets everyone’s ears to perk up and start paying attention to the links I am sharing, which means more people are paying attention to my post when I tweet a link to it. I try to put a link to my post in the ‘middle’ of the links I share.