Louis’s Little Known Social Media Secret: A social media tip that I use is to make sure all my inboxes are empty before diving into the stream. That means before opening Twitter, Google+ or Facebook, I need to go through all the email, then Google Reader, and make sure I’ve seen all reactions to my content on the Web, including blog comments, Twitter mentions, or other activity. If you haven’t eaten your broccoli, you shouldn’t get dessert. 🙂
7. Repeat after me – “I have an ugly baby.” A lot of business owners love their websites, but the first step to improving your website is to admit that it has some deficiencies. No website is perfect, and every website can use improvement. If you have a website, you have an ugly baby [sorry]. Just how ugly your website is, however, is open to discussion.
We were really impressed by the ExactTarget demo at Dreamforce (the company was recently acquired by salesforce.com). One thing that stood out to us about ExactTarget is the system’s ability to target communications over multiple channels. Most marketing automation tools focus on email, but ExactTarget goes beyond that and lets you target mobile app notifications, or even messages to the dashboard of a customer’s car (if, for example, you were a car manufacturer).
One review site that provides valuable insights is G2 Crowd. They score products and vendors based on ratings and reviews gathered from the user community, as well as data aggregated from online sources social networks. They apply a unique, patent-pending algorithm to this data to calculate the customer satisfaction and market presence scores in real time.
HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) lead generation to inbound lead generation enabling them to “get found” by more potential customers in the natural course of the way they shop and learn.
Bounce Rate: Bounce rate is measured as the number of visitors that come to your site and only view one page before they leave again without completing an action. Bounce rates can gauge if your website is visually appealing, has good content and good user experience, and is easy to navigate if visitors are looking for certain info. While all businesses should take advantage of small adjustments to lower bounce rate, if your bounce rate is significantly above 40%, it’s time to audit your site and figure out what is driving visitors away. Sometimes simple common sense will give you the answer, or maybe you need user testing to identify the issue.
It opens the door for irrelevant, spammy, automated messages. Understanding that a large database of leads is required for marketing automation to have any effect on their bottom line, many marketers end up buying lists of contacts to nurture with marketing automation. The consequences of list-buying are numerous, but most importantly this spammy tactic produces incredibly low ROI. Along with the cost of buying these lists, sending unsolicited emails to people who have never requested any information from you leads to low engagement and hurts your IP address reputation, lowering your email deliverability rates.
Great list of content marketing tools, I have tried a few of them. ScribbleLive (www.scribblelive.com) is another content marketing software that is really effective. You can plan, create, distribute and measure your content, with it’s all-in-one platform.
Email marketing is showing no signs of slowing down. MailChimp gives you the option to implement and automate email marketing into your digital strategy with its ease. The Cost: MailChimp plans range from free to $199 per month.
Thanks to a drag and drop interface, Unbounce lets you quickly build mobile responsive landing pages without developer assistance. The tool also integrates with a number of different CMS platforms and tools.
The interface is fairly simple. Anyone can handle it. I’ve noticed majority of small business owners prioritize lead generation over internal workflow management. No surprise they go nuts over ActiveCampaign as the platform makes lead generation and warm lead nurturing easy by top notch CRM and mailing solutions.
High Performers are 3.2x more likely that underpreformers to say their technology stack is extremely or very effective at collaboration across marketing functions. – Salesforce “State of Marketing” (2017)
Launch your landing pages in less time by choosing from a library of built-in templates that are proven to convert, or create your own without a web developer. Give conversions an added boost with smart content modules that tailor your message or offer to each visitor.
Test My Site – Think with Google – Another Google tool to help you benchmark your page speed on mobile. This checks UX for connection speed (3G), checks HTML and CSS, mobile usability, and analyses sites similar to yours. They offer a full report for free.
My friends Jeremy Gislason and Simon Hodgkinson just released a new web-based application called “Landing Page Monkey“, so I decided to try it out. If you’ve been a reader/subscriber of my tips for any length of time, you’ll know that I’m always harping on list building. I know I may sound like a broken record […]
Hubspot eliminates the need to pay for the software above, yet take care of all automation needs. Very few platforms can integrate CRM solution with lead nurturing, and keep the customer database updated. Hubspot is among the very few, unfortunately, the pricing is also for very few.
Ana Hoffman is an online business owner and founder of Traffic Generation Cafe, which is a resource of great Internet marketing tips and traffic generation resources. The quote above comes from HOW TO: Create Your Own Custom Vanity URL for Branding and Traffic. A vanity URL is a short URL or link that is meant to be used in place of long, unsightly URLs. These URLs can be expertly branded in order to show which organization the information is coming from. For example, a vanity URL from the Traffic Generation Cafe would would begin with tgcafe.it, followed by a string of letters and numbers that will direct readers to the appropriate content.
What I Used Before This: “We really didn’t use anything religiously, we had tried Yammer but it didn’t stick. We started using Slack a few years ago because it was lightweight, had a freemium version and it integrated well across all of our devices.”
Chango is an award-winning display advertising platform with robust retargeting features. With Chango you can combine your own retargeting information with audience intent data that Chango accumulates, which adds a second layer of targeting to your campaigns.
After confirming the digital marketing plan, a scheduled format of digital communications (e.g. Gantt Chart) should be encoded throughout the internal operations of the company. This ensures that all platforms used fall in line and complement each other for the succeeding stages of digital marketing strategy.
Need to create shareable content on social media that consistently drives traffic to landing pages and websites? Qzzr is a quiz creation tool that empowers you to develop tools on a variety of topics for easy social media dissemination.
Easil is another great image design tool that comes with a broad selection of fully customizable templates, free-to-use stock images, and drag-and-drop editor. It also features a very cool color palette generator that provides color scheme suggestions. You can use this tool to easily create print marketing materials, social media visuals, infographics, and more.
If we had to put marketing automation software’s purpose in one sentence, it would be that this set of advanced tools helps businesses organize the data their prospects share online, and to use it to send the right content to the right prospect in the right time. To make things a bit simpler, we’ve compiled a few basic marketing automation aspects in a buyer guide that can help you choose the best Marketing Automation Software for small business or enterprises.
Remember, we define marketing automation as any software platform designed to help your marketing department more effectively market across channels and automate repetitive tasks. Since digital marketing rules the world, we have to invest in web-hosted programs that can talk to each other.
With 64%, Ease of implementation is the No. 1 criterion for choosing a marketing automation platform, followed by Technical support (42%) and cross-platform integration (41%). – Adestra “State of Marketing Automation Benchmarks for Success” (2017)
I see this on a regular basis – people notifying their Facebook friends that they have created a fan page and have decided to turn their profile into people they know in real life only. The number of people they follow on Twitter starts to drop. Sure, they probably anger some people, but in the end, they get their network connections to a nice, manageable size and enjoy social media engagement even more.
To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools.
Then something begins to happen. They start to see value in social media beyond just a number. They start to learn more ways to engage and find that engagement is tough when you have a network cluttered with noise. Whether it’s just personal or professional engagement they are seeking, they realize they must start pruning their list of connections.
Very good post wind! You have made an expanded list of useful tools! To help you complete your list, I would suggest another useful helpful tool: Ambassify This advocacy platform makes a difference because of your campaigns due to the creation of brand awareness to get feedback from your supporters. You have many campaign objectives to do and co-create products with them! This forum is really focused on two-way communication to promote lasting relationships with your supporters. If you want to know more, go to the website.
Your readers don’t want to trawl through endless pages of tables and reams of data, they want attractively and intuitively structured visualisations. They want data that appeals to their eyes as well as their brains.
Marketo – A marketing automation platform. Integrates email, social media, offline events, content, and more. Helps sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.