In the world of nurturing, the tools and techniques used are constantly involving. While some aspects of nurturing remain the same, like using email to nurture contacts down your funnel, for example, the content and positioning you use is ever-changing. It would be easy for us to introduce a set of standard workflow and automation tools (like HubSpot’s, for example) you can use to nurture your contacts down the funnel. But if you’re looking for something a little more innovative for actually creating nurturing content, we have a new tool for you to try.
Deliver the right message, to the right prospects or customers, at the right time with Kahuna’s marketing automation solution for your mobile audiences. Onboard users, increase engagement, and drive revenue and conversions in the increasingly mobile world.
Is editing not your strongest skill? No problem! The writing-enhancement platform Grammarly helps you catch grammatical errors and sentence fragments. Available in-browser, as a browser extension and on Microsoft Office and Mac, it’s super easy to use and effective. The Cost: Grammarly is free, however, there is a premium version available to access upgraded features.
As Google continues to expand rich snippets and add new types of supported structured data, you’ll need to take advantage of these features, especially to dominate on mobile. With their smartphones and other mobile devices, users can search for places and products on a whim. On-page structured data markup helps users get the best, most relevant results to their queries, which display directly in the search results. Google’s Featured Snippets in particular have experienced rapid growth, with the number of Featured Snippet’s roughly doubling from 2014 to 2016.
The most challenging obstacles to success are lack of quality content (40%), budget constraints (38%) and the lack of an effective marketing automation strategy (38%). – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)
Woopra is an analytics platform that’s specifically tailored for ecommerce businesses. Looking to help battle the problem of cart abandonment, Woopra analyzes each step of your site’s checkout process to determine where visitors are dropping off and which traffic source is the most valuable in terms of checkout success.
PageSpeed Insights – this is a simple tool provided by Google which shows the page speed of your site / URLs (and your competitors) – if it is slow they also offer insights into how to improve your page speed.
From an SEO and marketing perspective, something that doesn’t get discussed enough is studying the competition. With SimilarWeb, you can compare traffic between two different websites (yours versus a competitor’s) and see what’s happening.
Stream music and video — with pCloud you can stream any music or video file in it’s full quality (as long as our internet is good enough) on any device you want as long as it’s in your account. You can also access it offline of course as long as you marked the files for offline use.
We achieved great results when we were using it. For the first notifications that we sent, we had CTR’s as high as 60% (it dropped but was always around 20% which is great compared to display and Facebook remarketing campaigns).
Then give your prospects a reason to visit. With HubSpot’s content strategy tool, you can attract more visitors by creating content around key topics your customers are searching for. And to keep them reading until the end, choose a blog post blueprint that optimizes readability with a single click.
A common part of any integrated marketing strategy, social media platforms like Facebook, Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook Ads Manager, which allows marketers to run ads and track ad performance. As an added bonus, social media management tools like Buffer and Hootsuite also integrate well with these platforms, making it easy to schedule social posts and measure engagement.
5. Make sure your website content is focused on your customer’s needs and interests, not your company. A common mistake that companies make on the Internet is focusing their Internet marketing text too much upon themselves. are more interested in learning about how your products or services can benefit them than about hearing about how wonderful you are or learning about the history of your company. Unlike other media, on the Internet you have very little time to communicate your company’s unique selling proposition (USP). The most effective websites are those that quickly answer the question “Why do I need this product/service?” Here’s a quick test- does your Internet marketing copy use words like “we”, “us”, and “our” more often than words like “you” and “your”? If so, your copy may be too self-centric. A change in focus would likely help you to better connect with your visitors.
The Secrets Of Word-of-Mouth Marketing, by George Silverman, provides step-by-step guidance for constructing a viral marketing campaign. Features: 272 pages, case studies, delivery mechanisms, and targeting Web 2.0 customers.
Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can help transform a non-performing website into an effective sales and marketing tool.