What if you remembered every useful digital marketing tool you came across? That’s the goal here. This page is my ongoing library of digital marketing tools and resources. Everything I want to remember gets added ASAP. It differs from many large lists in that it will be fanatically-maintained year after year. This work is supported by affiliate links when available. But all resources must be noteworthy in their own right, because I’m not maintaining a bunch of private bookmarks anymore, this list is it. -Sean
GetResponse’s unique email marketing platform stresses the growing trend of automation. This solution analyzes specific trends and behaviors from your list to trigger specific messages and autoresponders instantly. The end result is a smarter email marketing presence and a more engaged list.
Cloud-hosted marketing automation systems. Most of these offer free basic plans, and qualify as the most affordable ones due to their universal access and the fact that the client doesn’t need to update them or to pay for maintenance.
As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content.
Why It Is Important: “We use Jira to support agile project management for all of our internal and client marketing projects. I love it because it helps us break down projects into the smallest elements and assign them to a team member with a deadline. We setup a plan each week, everyone knows what they are accountable for, and we review results at the end of the week. It makes it very clear where improvement is needed. Project management is critical for marketing agencies. We have multiple teams working on multiple projects and with the Jira/agile solution we always know the status of every task and every project, and there is clear ownership of every detail.”
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
This tool will run a search query in the selected search engines and then graphically compare the results. Users can compare the keyword position on each search engine’s results. A line is drawn between Search Engine results for matching URLs. From these results you will notice how each search engine gives different page ranks for different pages by comparing their appearance order. Mouse over the dots to see the URLs they represent. Click on them to open the URL in a new browser window.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Newscred – NewsCred helps brands manage the entire content marketing process on one platform. By managing content creation, distribution and measurement, you can scale and streamline the entire customer experience.
We call this process ‘marketing automation,’ but it is ultimately linked with the sales process. Think about it from a content creation perspective. It’s your sales team that has the window into what your audiences want. Marketing automation will give you amazing insight into the community that you’re trying to reach.
When you first get started with internet marketing, it might seem like there’s a hundred different ways to do everything that matters. Consider the enormous number of different strategies and approaches, and the ideas you could implement quickly multiply out of control.
A1 Sitemap Generator lets you create many kinds of sitemaps including HTML, RSS and XML Google sitemaps. Features: 25,000-unlimited pages, index blogs/forums, decide pages shown, submits and pings, files splitting, GZip compression, customize layout and code, built-in FTP upload, XML sitemaps protocol, and import lists of URLs.
This plugin will let you easily link to your old articles, pages or other sites to improve their rankings in search engines and generate more clicks. The Internal Link Building plugin lets you assign keywords to given destination URLs. This way your website will link within itself like it’s done in Wikipedia – every time a keyword occurs, it links to the page you specified in the plugin dashboard.
Instead, the company is focused on nurturing brand-to-audience relationships. The idea resonates with HubSpot’s thought leadership that we presented earlier. Content is a marketing pillar. It’s trustworthy, value-driven, and compelling. Coupled with marketing automation software, content can amplify the success of your relationship-building efforts.
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An email marketing automation tool for e-commerce retailers, Bronto offers an advanced marketing automation engine as well as solutions for shopping cart abandonment, post-purchase campaigns, and powerful e-commerce integrations.
Eventbrite is an efficient, easy-to-use tool tons of marketers rely on not only to manage the logistics (like ticketing) of events but also to promote their events. Eventbrite lets you create an event landing page and allows you to set up your ticketing and payment for the event all within the same platform. The best part? Eventbrite is always free if you’re hosting a free event!
75% of very successful users outsource all or part of their marketing automation strategy planning to benefit from specialized expertise. Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)
Pardot, a Salesforce product, is a full-featured marketing automation tool for accelerating pipelines and driving sales through email marketing, lead generation and management, social marketing, sales intelligence, and more.
Monitor customer comments and feedback for future article, blog-post and white-paper ideas. For instance, you can write a series of blog posts that answer customers’ most pressing questions as they relate to your product or service.
Mention: I use various social listening platforms to monitor topics I’m interested in, but most of these platforms don’t have a mobile app, so I can’t see those mentions on-the-go. That’s why I use Mention. If you’re already familiar with Google Alerts, then you’ll be glad to know that Mention does alerts too, except they’re much better and much more accurate. I use it to find mentions of my name (so I can reach out to whoever’s mentioned me and thank them/start a conversation), and other topics (in my case, sentiment analysis). That way, I can easily see what’s the latest on a topic I’m interested in.
A comprehensive suite of marketing automation tools at an affordable price, Genoo offers a centralized lead database, lead capture forms and progressive profiling, landing page creation tools, and a slew of other features and functions to dramatically improve your company’s marketing effectiveness.
This service has literally been over 60 years in the making! Once the word gets around, it will change the face of internet marketing as we know it. And the sooner you get on board, the better it will be for you. Can you imagine how easy it will be for you to succeed in your market with the conversion power of Marketing Makeover Magic? The good news is: you don’t have to imagine. Here’s why!
Inbound marketing involves creating blog posts, social media content, ebooks and white papers in order to draw customers. Advantages of this marketing tool are that it’s inexpensive and has a low barrier to entry method.
Jump up ^ Hunt, D. S. and Derozier, C., “The Normative Imperatives of Business and Marketing Strategy: Grounding Strategy in Resource-Advantage View,” Journal of Business and Industrial Marketing, Vol. 19, No. 1, 2004, pp. 5–22
In a nutshell: guts, experience, creativeness and an office kit. These unalloyed salesmen brought a top flight creative mindset and genius to copywriting. Unlike today’s Internet marketers, they worked in most cases with the real products. They tested them in special test groups, where ordinary people tried, tasted, wore and slept with the products in order to spot the real pros and cons of the product in question. No special technologies were invented or used for an ad creative. The old marketing school required less analytical work and a lot of guesswork. All you needed to provide was one great idea approved by a positive nod of a client. It was the era of superiority of creativeness over accountability.
85% of consumers read up to 10 reviews before making a final purchasing decision. With our reviews management software, you can automate your reviews generation process and improve your search engine ranking with:
I cannot imagine blogging without the help of Google Drive and Dropbox (As a matter of fact, I wrote this article on Google docs). Both are easy-to-use online tools where you can save your most important files and access them in any part of the world.
Your corporate blog, Facebook Business Page, Twitter feed and other social sites all serve as potential platforms for fielding customer inquiries, sourcing ideas for new content and enhancing your brand image on the web. Additionally, social content, such as tweets and YouTube videos, will be indexed by search engines, which help boost your content’s relevance and page ranking.
I think it’s safe to say that iContact is not user-friendly. Its biggest problem is its interface. I’ve used the tool and faced some issues, ranging from blacklisting email contacts to the image upload damper.
Look up your Las Vegas, Nevada business, products or services on the internet and take note of what people are saying on blogs, forums, and socіal networking sites. This could help you in developing your internet marketing strategies by considering your customer’s concerns and feedbacks.