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B2B marketing managers say the most important criteria for marketing automation software are (1) price, (2) product integration (e.g., CRM, social, web, mobile), and (3) ease of use. – Pepper Global “Marketing Automation Trends Report 2014” (2013)

Provide prospective SEO clients with detailed SEO audit reports that show progress over time. Analyze organic performance of your SEO campaign. Identify potential backlink sources, manage and report your progress. Create white-label reports with performance metrics from Google Analytics, Search Console, AdWords, Facebook, Bing Ads and more.

Market nicher: The market nicher occupies a small niche in the market in order to avoid head to head competition. Their objective is to build strong ties with the customer base and develop strong loyalty with existing customers. Their market posture is generally neutral. Their strategy is to develop and build the segment and protect it from erosion. Tactically, nichers are likely to improve the product or service offering, leverage cross-selling opportunities, offer value fo money and build relationships through superior after sales service, service quality and other related value adding activities.

It is an essential activity every business should do.  You need to stay on top of all your mentions, both positive and negative. If you get a negative mention in any forum, you must know it so that you can do something about it as soon as possible. Sentione is helpful in finding leads and other business opportunities by using keywords that your audience uses. It also keeps track of industry news and trends.

Alexa is a great source of digital marketing data with comprehensive visitor traffic analysis, mobile insights, competitor metrics and basic social engagement insights. Membership pricing varies from $9.99 to $799 per month.

Jump up ^ Haleblian, J.; Mcnamara, G.; Kolev, K.; Dykes, B. (2012). “Exploring Firm Characteristics That Differentiate Leaders From Followers In Industry Merger Waves: A Dynamics Perspective”. Strategic Management Journal. 33 (9): 1037–1052. doi:10.1002/smj.1961.

You can even perform A/B testing with the new Google Optimize platform. It’s very easy and it’s integrated with Google Analytics so you can see your results right away and take the best decision based on data.

Looking for a more comprehensive range of tools? See this excellent directory from Razor Social collated by Ian Cleary for a bigger selection of online marketing tools and services where you can select by category.

As your business grows, you may choose to also grow and improve your marketing strategy. That’s where marketing automation comes into play. Before we delve into what that means for your business, however, let’s make sure we really understand exactly what it is.

You might also create a public #Marketing-ideas channel, to let other members of the organization give feedback, see what you’re working on, and share their own ideas. Meanwhile, your Customer Success team might do the same, and your IT team, and so on.

With internationally-renowned Internet marketing expert Nick James as CEO, our strategies for building a successful online business have been implemented by hundreds of thousands of online business owners worldwide.

“Marketo is the fuel that powers Aconex’s marketing programs. In one recent thought leadership campaign, we achieved a 12-fold return on the original campaign investment. It gives our business unprecedented marketing agility.”

Blog post blueprints help you publish relevant content without the hassle of formatting. Then get your content seen in search and social by using real-time SEO suggestions, posting to social at the optimal time, and by sharing your content with the right influencers and followers.

Now-a-days there’s tool for everything. Even though most of us understand the tools is only as good as the one who uses it. But If these tools could be processed and used then we’ve a system in place. I believe especially content marketing works best when it’s structured and processed. https://goo.gl/6dhzgL

Experiture is an all-in-one marketing automation and customer engagement platform used by small to mid-sized businesses in many verticals. In addition to creating marketing programs across email, web, mobile and more, the system… Read More

Hatchbuck automates lead generation and client communication. Its CRM is specifically designed for small businesses, letting you see their activity in real time and trigger hot leads when they’re ready to buy.

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