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MeetEdgar is very similar to Hootsuite, with the added advantage that you can save your social media updates after you have posted them, thus allowing you to push out regular updates on the same content, having to re-create them. It also has a great calendar feature meaning you can very clearly schedule your social media for the days & week ahead. As far as we can see, the only advantage that Hootsuite has over MeetEdgar, is the ability to auto-schedule posts (at time of writing). Price: $49/month.

Marketing automation is used by 42% of companies, CRM / sales automation systems by 54%, while Email marketing technology has the highest adoption. It is used by 82% of companies. – Ascend2 “Marketing Technology Strategy” (August 2015)

Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.

SEMRush has a ton of great tools that help both paid search experts and SEOs track and improve their search rankings. One key use of SEMRush is to track your competitors. You can use the tools to pull your competitor’s backlinks, monitor their fluctuations in ranking and conduct a full competitive analysis.

Number 1 should be no surprise, considering that the digital marketing industry is notoriously challenging. Technology can probably assist with hiring and employee happiness, but it’s not the driver. However, goals 2 and 3 can be accomplished with a more sophisticated suite of software-as-a-service (SaaS) products.

Automat -AI and machine-learning technology that helps brands deliver messaging experiences that are tailor made for each individual consumer and dynamically optimizes conversion for the best results. @automat_inc

From a sales point of view, nurturing is a particularly good option for lukewarm leads – contacts who have engaged with your site or campaigns in a passing sense, but aren’t quite ready to be approached with a direct proposition.

Have you ever gone to a website, left without purchasing anything, only to be followed around by that company’s advertisements all around the web? These are retargeting ads, and even if you haven’t heard of them there’s a good chance that you’ve been targeted by them in the past. This channel is incredibly efficient for getting customers back to your site to make a purchase or become a lead.

Many people will tell you that it is not possible to guarantee top 10 rankings on Google. That is correct. No one can guarantee top 10 rankings except for Google’s engineers. However, IBP software has a success rate of more than 98%. That’s it. No catch, no strings attached. If you follow the advice of IBP’s Top 10 Optimizer then your website will be listed on Google’s first result page.

Amazing list! Grammarly is a lifesaver I must say. I can type away to my hearts content knowing the plugin will highlight all my illiterate mistakes. Inbound writer is a good app, get the creative juices flowing.

Predictive lead scoring: This began as an enterprise marketing automation tactic that works for any sized business. Predictive lead scoring helps your business understand which leads are most likely to convert by analyzing prior converted leads. Your marketing automation system searches for key data points that are common to successful sales.

Oh yes, Yoast is a HUGE time saver! We use that for our onPage SEO and it really helps us know how we will be found on Google and other search engines. Of course you can’t go wrong with Google Analytics and we do use Hoosuite for some social media automation. Great list, glad I found it 🙂

Ignitur comes with a powerful task management component. Ignitur sets up and prioritizes your marketing campaigns, builds marketing plans, and helps manage periodic tasks for one or multiple users on one or multiple accounts.

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