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Boomerang is ever so useful when you have completed an email on your laptop in the wee hours of the night, but don’t want to send it out for fear of disturbing your associate who receives it. Sending it to them first thing in the morning would seem like the best move to make.

And nothing beats Google Search. You have the power to show people the thing they are searching for in an instant. Conversion rates are much higher when a user sees an ad about something he is actually searching for.

The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Elkins points out the strategic value of hashtag use in social media sites such as Pinterest and Instagram in order to build audiences and drive traffic. Visual social media is especially valuable if you organization is selling a highly visible product or service, such as catering or fashion design.

Since Aritic PinPoint users can access Aritic CRM Sales as an add-on, it is easy to get going with the lead management practices. If you are using any other CRM, Aritic PinPoint has it sorted as well. You can seamlessly get it integrated hassle-free.

Tons of digital marketing tools exist to generate business online. A digital marketing expert picks the right tool for the job. You don’t unscrew a nail with a chainsaw (at least when you’re sober). Below is what small businesses must understand about the key digital tools available.

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If you were doubting the number of tools available and how it can be a problem to select and manage them, just look at the growth in the number of marketing technology applications over the last few years. For Scott Brinker’s Maketing Technology landscape -it’s tripled since 2014, and grown tenfold since 2012!

After confirming the digital marketing plan, a scheduled format of digital communications (e.g. Gantt Chart) should be encoded throughout the internal operations of the company. This ensures that all platforms used fall in line and complement each other for the succeeding stages of digital marketing strategy.

I know, I know. Google isn’t “exactly” a new or a fascinating tool that you didn’t already know about. That said, within the same parent company is another important distribution channel that many marketers often forget when they’re strategically distributing content for the sake of brand awareness.

Interesting! Zapier introduced us into a whole new era of automation from lead management, lead nurturing and content marketing all together in collaboration. This brings light to the painstaking processes I have to do to achieve success in my business. Also been able to come across this article http://smallbiztrends.com/2015/09/content-marketing-automation-zapier.html which also teach us how to do a content automation which will help us drive leads and sales.

Enter in a page URL and this free SEO tool will tell you the keyword density of all the phrases on the page. Find out how strong of a keyword message your content is sending with the Keyword Density Analysis Tool. Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content, and to match the right keywords to the right pages.

At Mod Girl Marketing, we rely on these best digital marketing tools every day to help our clients achieve their goals and grow our agency. We’ve broken the list down into the 8 categories most important to any business. Click any of the links below to jump right to that section.

If you’re like most businesspeople, you’re interested in learning about the top digital marketing tools you can use to grow your revenues and drive traffic to your website. What follows is a list of the most important tools you can use to accomplish your goals (based on the infographic from EZSiteBuilders at the bottom of this post).

This is great article. Thanks for that! For those who didn’t know, there is open source platform for marketing automation now. (Yes, open source means it is free.) Download it from https://mautic.org or use hosted solution on https://mautic.com.

Brand24 – Brand24 is simple online monitoring application. Use Brand24 to identify and analyze online conversations about their brands, products, and competitors. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business. They also offer an influencer score insight to help you identify people with the most social influence. 

Social Mention – Very similar to TalkWalker Alerts, Social Mention is a media listening tool that shows in-depth insights into phrases/discussions on the web. Tracking brand name shows the reach, strength, and passion that users are having with brand names. It also shows sentiment analysis (whether users are referring to your suggested phrases with a positive or negative sentiment. Another cool feature includes what other keywords are used in discussions with your brand. For Smart Insights our top keyword is ‘marketing’ …that’s always good to know!

Want to link your Facebook identity to your website? Can’t find a Facebook lookup tool anywhere? You can now. To get your Facebook ID number search our tool by entering your username, page id, or Facebook URL and get instant results. Gratifying isn’t it?

These are just some of the amazing features you’ll find when using marketing automation software. As a result, it’s important for you to determine your most needed features before making a purchase decision. None of the tools we tested are bad. In fact, each of them will provide you with more power than your standard email marketing platform will.

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