Kissmetrics offers analytics tools that help you increase conversions across your entire website. The platform tracks your site visitors throughout their entire conversion journey and gives you reports on each part of the funnel. This helps you fine-tune your entire conversion process to increase sales and revenue.
Audiense includes a tool for creating highly targeted Twitter ad campaigns. It gives you a detailed overview of your audience’s interests through a feature called Community Insights. There is also a benchmarking feature that lets you compare the performance of your account with similar accounts in your industry.
Great list! I would suggest including http://mcguireeditorial.com/definition-of-content-marketing/ because of their free content strategy brief and assignment brief downloadable templates. Thanks for putting this together!
Businesses in the digital age are now being found straight from the mobile phone. You just pull out your handy dandy pocket computer, google a keyword, and there you go! Exactly what you’re looking for.
Website localization, app localization, games localization, you name it! Any of these can be done more efficiently with the automation that a localization tool like POEditor can bring to the l10n process.
Google Alerts is the best free alert email notifier about the latest news around the web. All you need to do is specify targeted keywords and the frequency of the individual alerts you want to receive in your email. With Google Alerts you can be the first to elaborate around an issue regarding a hot topic, thus increasing the odds of a blog or social media post going viral which can then help you win page rankings for your keywords.
In order to be successful in digital marketing, you must be intuitive and persistent. These days there are many tools to help with research, apply creative insights and share content in a quick and efficient way. Tools will help you stay ahead of the game, wow your clients and be the best in your industry. We have experimented with many tools to found out what works and what doesn’t work for us!
Sitemap Creator 4 offers a Windows desktop sitemap generator thats creates sitemaps for Google, Yahoo, and Bing. Features: unlimited sitemap size, built-in FTP/FTPS/SFTP client, automatically ping search engines, split sitemap files, scheduled sitemap generation, Gzip output, exclude pages, and 404 detection.
HubSpot’s free marketing tools can help do just that. The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited — all in real time. When they view an offer or check your pricing, you’ll be ready to follow up right away.
The password management software I use is called Roboform. I’ve been using Roboform for years and it’s been nothing but smooth sailing for me. This is an excellent piece of software and no one who uses the internet for anything more than looking up funny cat videos should be without it.
DeMers recommends researching competitor link strategy in order to see where they are building links and the type of links being used. Likewise, you can research competitors’ social following in order to mirror it, or even engage directly with competitors online. DeMers states that you can gain SEO momentum by watching what your competitors do, seeing what works and doesn’t, then using that as inspiration. For example, look at their content strategy and see what kind of topics they are writing about, which ones get the most comments or social shares, and how readers are reacting to the content.
Ashlyn Etree was all business as a PR professional for 10 years, but she loves rolling up her sleeves volunteering at animal rescues. She writes for various publications, specializing in business, career and pet-related content. Etree earned a Bachelor of Arts in communications from the University of Central Florida.
Web CEO is the all-in-one SEO solution. For Don Draper it would be like a universal office toolkit that can be useful for anyone in the office. With this SEO oriented digital marketing platform you can cross out all of the above mentioned tools. If you really know the value of your time and want to run the bridge of your battleship, then Web CEO is what you need. You can conduct industry-level keyword research, technical and content SEO audits with in depth reporting and recommendations on mobile optimization. From there you can do a backlink analysis showing low quality links that you can then detox, after which you can track new link acquisition and spy on the best links your competitors have earned so you can maybe get the same ones from the same places. Add to that deep SERP tracking on 350+ global, local and social search engines (such as YouTube). Then there is the Content Submission Tool, the Site Audit tools, the Internal Links Optimization Tool and other SEO related features. 12 of 14 SEO tools are available for free (no time limits and no credit card required). One of the unique free features that every digital marketing geek would love about Web CEO would be the ability to brand your SEO reports with your company or clients’ logo and color scheme. You can even host your own white label SEO tools or read-only SEO reports on your own website (via API or CNAME to a sub-domain)! With automatic report mailing, scheduled scanning of multiple projects and batch operation management, Web CEO can keep a modern web agency humming with progress reports that bring in hard cash. Customizable task lists can also be used as a project management tool and reporting system. There is even a great Social Media Metrics tool which will do most of the functions mentioned in the next section. Take this shortcut and start monetizing your SEO with Web CEO.
Reading this post alone won’t end your career-long pursuit for the latest tools, trends, and marketing techniques. That’s why keeping up with the latest industry news is a full part of your job as a marketer.
He often posts results from experiments which are the things that I read the most from him, but if you are just starting with Facebook Advertising Jon’s blog is one of the best if not the best place learn from.
With Google Analytics URL Builder, you can create unique links for individual influencers. This gives you a simple way of tracking social media efforts and tying them to revenue. It’s an easy-to-use tool with lots of value beneath the surface. There is also a Chrome extension here.
In any marketing team, the inevitable happens: there’s a million files and pieces of content between everyone on your team without one place to keep it all. Organization on any team — let alone a marketing team — is essential. That’s why it’s important to have a collaborative organization tool to keep you sane.
Raising the visibility of the most important and relevant content to the top level of your website pages. This helps search-engine crawlers easily find your best content, rather than having to search for it deep in your site.
Highlights for this Los Angeles, California Photographer include: Children’s Photography, Corporate, Headshots, Business & Corporate Headshots, Boudoir Photography, Beauty & Fashion Photography, Modeling Portfolio & Headshots, and Glamour Portraiture.
eCommerce – Use eCommerce principles in all digital properties. Offer something online that people can say yes to – an appointment, consultation, seminar, webinar, ebook download etc even if you don’t sell anything online. Setup an eCommerce website to move products online if you have products to sell. There is a lot of free (Opencart, Woocommerce, OsCommerce, Magento) and paid shopping cart software available (Shopify, Volusion) depending on your budget. Any will suffice. Integrate Google Product Listing Ads to boost online sales from your site. Submit your site and products to Google (a simple process) and set a daily advertising budget. The product’s picture, price and a link to your website appear in Google search results and on Google shopping if someone Google’s a product you sell.
Without proper planning and research, you are making your tasks when starting a campaign a lot harder. Always do your research and plan this will not only make your job easier but you will learn a lot more things in the process.
Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Because it’s not difficult for anyone to set up business on the Internet, it’s easy for scams to take root and take advantage of people. You can avoid getting taken by such scammers by educating yourself on what a good MLM company would provide for those who join their ranks. A good company is very …interested in your See More
Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalised customer experience for their prospects.
Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in SEO and Content Marketing. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University.
Drip campaigns are easy to set up, but managing them effectively is key. For a start, see if your email platform supports triggered automatic sending – timing and a consistent experience for all your contacts will be key. It’s also important to measure engagement with your campaign and to know when a contact is engaged enough to approach directly. If Lead scoring is a feature you can use to measure and automate this is the perfect time to do so. Long campaigns will also benefit from a preference centre – an alternative to a simple unsubscribe, which offers multiple options to keep your audience involved and allow further segmentation.
ClickBank offers an affiliate network for sellers wanting to sell digital products, and affiliates looking to promote digital products online. Features: 100,000+ active affiliates in 145 countries, ClickBank provides customer support, 31 currencies, iPhone app, and sales statistics.
Do you operate a number of different websites? Cyfe gives you the ability to manage multiple sites on various platforms by integrating them. It makes organizing, sorting, and focusing on various elements more possible than ever before.