Messages — 2017 was the year of introducing chatbots to businesses. Facebook is really trying to be a pioneer in this and so far they are succeeding. This type of ad encourages people to send messages to your business. With the Facebook Messenger SDK, you are able to create a bot which will show users content based on what they have messaged you. For example, you can give them some kind of discount, show them a carousel of products, play them a video etc. If you don’t have a chatbot you will have to chat with the user yourself. This has proven to be a very profitable Ad type for many advertisers.
Marketing automation helps your business with executing inbound marketing and retention marketing strategies. Since marketing has had to become more focused on addressing the different points in the buyer’s journey, marketing automation platforms have helped businesses become more effective addressing the needs of prospects interested in their services in real-time.
It’s basically the process of tweaking your websites so that it ranks on search engines like Google, Bing or Yahoo. It’s actually a very powerful technique. If you rank number one for a certain keyword, it is possible to earn hundreds, if not thousands of dollars, for that keyword alone.
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Our team doesn’t just focus on batch and blast email marketing. We understand the vast array of marketing automation platform features that power one-to-one communications via triggered events, lead scoring and behaviorally-based analytics and segmentation. Whether you’re using the most basic email platform or the most robust marketing automation platform, our team will make sure that your email program has a steady stream of timely trigger-based email events that nurture leads into opportunities and turn opportunities into revenue!
Thank you! This is indeed an amazing list of tools! Some of my personal favourites are ProofHub for project management and collaboration, google drive and dropbox; freshbooks for invoicing and piktochart. Overall we are extremely happy and satisfied. ProofHUb, being a great collaboration tool has made collaboration amongst team members extremely easy.
Never Assume — One huge mistake that your sales team could be making is assuming an ignorant buyer. Internet leads tend to be VERY educated customers, and they will know if you are blowing smoke. Assuming that your customer is uneducated is a huge mistake for any sales person. A good way to not fall into this trap is by asking your customer the research they have already done. Simply saying “What research have you already done on (The Product), because I would hate to waste your time by telling you things you already know” can save you time, and help you close the sale more.
Online events are powerful ways to showcase your expertise, engage your audience, and generate quality leads. They also take a lot of time to plan and execute. Act-On’s native integration with both WebEx and GoToWebinar vastly reduces the time it takes to organize, promote, and manage your web events, makes the registration process and follow-up easier, and increases the quality of your results.
Trello – Trello is easy and simple to use and makes organizing content much more efficient. We have lists for different campaign content, which we assign to internal team members to remind them of content that needs writing. It’s a great way to and distribute content to team members and keep track of ideas.
Pocket is the best way to save articles, videos, and links from the web or mobile apps to view at any time. You can open the Pocket app (iOS, Android, Mac and Windows apps available) and view something you’ve already saved even if you’re offline.
Our consultants provide personalized help to set up lead nurturing campaigns, strengthen your marketing message, and improve your calls-to-action and more. We’re here to turn you into a lean, mean, inbound marketing machine.
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Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
If you don’t have the time or artistic flair to create your own pieces of content, then you can use a tool like Visual.ly. Visual.ly is a platform that pairs those who need content up with those who can create it. The site charges a flat rate for each type of project, which includes Infographics, e-books and video.