The wave of different marketing channels like social media has led to tons of people fighting for their content to reach the masses. This is what I did to stand out and have my content sit at the top of Google for over a decade.
Imagine knowing what resonates with your target audience before you launch a full-scale campaign. That’s the power of A/B testing. Act-On’s flexible testing tools make campaign optimization a snap, so you can ensure your emails, landing pages, and forms are optimized for conversion before you launch … and have concrete data to support your decision.
4. Locate your downloads folder and clean it out regularly. Whenever you download something from the internet it will be saved in your “downloads” folder. Many people don’t know that and they can never find what they’re trying to download. So they end up downloading 50 copies of the same file unaware that they are all being saved to their computer.
It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse.ly is a relatively similar tool I decided to place into the Optimization category.
One review site that provides valuable insights is G2 Crowd. They score products and vendors based on ratings and reviews gathered from the user community, as well as data aggregated from online sources and social networks. They apply a unique, patent-pending algorithm to this data to calculate the customer satisfaction and market presence scores in real time.
Highlights for this Washington Photographer include: Maternity & Infant Newborn Photography, Studio Sessions, Digital Files, Baby Portraits, Pet Photography, Heirloom Albums, Custom Framing, Family Photography (Portraits, Lifestyle, Vacation), Black & White Photography, Retouching, Children’s Photography, Digital Photography, Professional Prints, Gallery Wraps, U.S. Portraits, and Canvas Prints.
Textbroker does all the administration work for you it has hundreds of client orders known as OpenOrders. OpenOrders are sent to a pool of authors who are qualified at the level of quality the client requires. There is no limit to the number of articles you can write each day. The main benefit of Textbroker is it ensures that only quality content is being produced.
Worried about how to use all of these tools? Don’t be! Experiment, try them out, find out what you like and what you don’t like, and always understand that these tools are not a one stop shop. Digital marketing tools are there to help supplement the hard work you have already done. As technology continues to progress, more tools will become available. It is important to understand how they work to stay on top of the industry!
Create and organize automated communications to generate measurable results and help you get the most out of your marketing efforts. Use advanced tagging and scoring to increase the value of your database.
In my opinion, the lead nurturing feature is most helpful of all. That’s chiefly because it is accompanied by funnel analysis, personalized content and customer scoring. Your lead nurturing goals may came to fruition.
Companies using marketing automation see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users. – Aberdeen Group “Marketing Lead Management Report” (2012)
In order to be successful in digital marketing, you must be intuitive and persistent. These days there are many tools to help with research, apply creative insights and share content in a quick and efficient way. Tools will help you stay ahead of the game, wow your clients and be the best in your industry. We have experimented with many tools to found out what works and what doesn’t work for us!
Monitor content marketing: Once reserved primarily for B2C marketing automation, content marketing is a hot B2B trend for 2014. You can monitor your content’s engagement through your marketing automation tool – assessing which channels earn the most engagement and which need to be tweaked.