Marketing automation software can be absolutely amazing when handed to the right team. In the best of all cases, it will be your ‘personal Amazon’ for nurturing prospects and selling products, and personalizing content to the extent that it will turn your customers into your biggest fans. At the end of the story, you will record excellent ROI rates and increased revenue, which is more or less what every company desires.
Traditional mass-media advertising remains a prominent promotional tool for marketing. This includes paid messages designed and presented through television networks, radio stations, newspapers and magazines. Additionally, companies use support media in ongoing campaigns, such as billboards, directories, buses, aerial and point-of-purchase displays. Local radio and newspapers tend to be most affordable for smaller companies.
Engage With Everyone — Reply to any comment on your post. Even if you just say thank you for commenting, or actually start a conversation, your constant engagement will bring great results.(This Is HUGE For Growth)
Only 14% have standardized, fully integrated cross-channel marketing automation platforms, with 42% of retailers standing out as more advanced than other verticals using this type of solution. – Forrester Research & Oracle “Why You Need To Be A Modern Marketer” (2014)
Small Businesses automating marketing for the first time. Small companies want to generate a higher return on investment, which is why they are the ones that can recognize the success of such software the most. These systems simplify their strategies, and streamline campaigns to reach customers at a fraction of what they’re currently investing.
Marketers also find email an effective strategy when it comes to digital marketing as it is another way to build a long term relationship with the consumer. Listed below are some aspects that need to be considered to have an effective digital media campaign and aspects that help create an effective email system.
Typeform is the tool you need to try if you’re looking for new ways to interact with your prospects and customers while giving them a positive, human-centered experience. Typeform isn’t just another survey tool. It’s a conversational, interactive typeform that feels more interactive than a standard form. Use it to host survey content, lead forms, or even create content with it by putting together quizzes and more.
What a great post, Tamar! Thanks for the wealth of information. I’m sharing it with my staff and it’s created a lot of activity. We’ve been questioning accuracy and the quality of the results some of our current tools are giving us. It’s good to hear about some alternatives.
Webcentric Local Business Marketing, by David M. Sandy, is a guide for local businesses looking to market themselves using the internet. Features: 142 pages, local SEO, Google AdWords Express, Google Analytics, and Webmaster Tools.
Google Analytics is a simple service you can install on your website to record how many visitors your site receives, how they found you, what pages they viewed, where they exited your site, how long they stayed, whether they’re new users and pretty much every other metric you can think of. When you think about it, it’s unbelievable that Google gives this service away for free.
Triblio – Create a personalized, multichannel email and web campaign in 60 seconds. Marketers can personalize messaging, content, and calls-to-action for their multichannel campaigns by persona, account and buying stage. (Account based marketing is a significant feature of Triblio.)
You need a clear, quick understanding of campaign performance in order to optimize the customer experience and grow revenue. Act-On delivers. Combining front-end simplicity with back-end power, Act-On’s analytics suite measures your results in real-time, provides immediate insight into performance and impact, and helps you directly tie your efforts to revenue.
45% of companies are taking advantage of lead nurturing capabilities in Marketing Automation Platform, including just 68% of Best-in-Class companies. – Aberdeen Group “State of Marketing Automation 2014: Processes that Produce” (2014)
Paid-distribution content is also gaining steam as more people visit YouTube to find out about new and established brands. Here’s a neat infographic by Contently that gives a breakdown of the different video ad formats, as well as tips on shooting and editing the perfect YouTube video.
Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.
Many marketing automation products are all-in-one, meaning you don’t have to worry about finding different products that will integrate seamlessly into your current or future marketing tools. They can be expensive, however, and many small businesses don’t have the need for the vast array of tools some of these products offer.
Many business owners have a false impression about the way that the internet and social media work. While it’s common for large websites or popular social media business pages gained their massive followings organically, this is almost never the case.