@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he’s the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he’s likely on a beach somewhere doing absolutely nothing.
Marketers, the world is working against you. There are so many reasons why a transaction won’t happen, and these reasons are completely outside of your control. These forces of nature include direct (or indirect) competitors, shopper laziness, and mismatched timing.
Aweber – AWeber Email Marketing develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. They have top-notch customer service and an easy-to-use platform that makes getting started a piece of cake (affiliate link).
ManageFlitter: although it can be used lead generation and market research, I only use ManageFlitter for one thing: my monthly Twitter cleanup. Every month I do a checkup on my social accounts to see whether I need to make any updates (e.g. on my LinkedIn profile), or even if I still need an account on a social network. As for Twitter, ManageFlitter helps me run checkups on the list of people who follow me and who I follow..
All your marketing efforts can be in vain if you can’t measure their efficiency. NetHunt CRM provides you with an insight into the results of your email campaigns. Learn if and who of the recipients have opened your messages. Produce detailed reports to see which tactics work and what groups resonate with your marketing materials.
The most useful metrics for measuring marketing automation performance are Conversion Rate and Revenue Generated , say 58% of best in class Marketing Automation users. – Three Deep & Ascend2 “Marketing Automation Trends for Success” (2016)
This is valuable, because social media is relevant to lots of people within your company. You might have a social media manager who writes posts and shares positive feedback, but what if a Twitter user has a customer service problem? That’s someone else’s responsibility.
Lead Liaison is a marketing automation tool that helps users generate more revenue and increase sales effectiveness. From lead nurturing to full-blown marketing automation, Lead Liaison provides cloud-based marketing solutions that help businesses around the globe attract, convert, and close leads.
Buzzsumo: whenever I want to write an opinion piece on a topic, I check out Buzzsumo to see what other people have written about it recently, and how many times people have shared any related articles on Facebook, LinkedIn, Twitter, Pinterest and Google+. You can also find topic influencers, run content alerts and reports (although you’ll have to pay for them). The reports are pretty interesting, as they give you the average number of shares by networks, so you can see where a topic is more popular, average shares by content type (“does this topic work better in form of an infographic, video or text post?”), content length (“how many words should an article on this specific topic have?”), and what other related topics are people more likely to share.
Strong design is based on strong imagery. Unfortunately, strong imagery requires a good photographer and they tend to be expensive. A few years ago content marketers were limited to terrible free stock photography or outrageously expensive paid images. Thankfully, things are changing.
Curata – Curata enables marketers to create better content, and finally know what works to grow leads and revenue. The Curata CMP content marketing platform offers strategy, production (e.g., calendaring, workflow) and comprehensive analytics. Curata CCS offers enterprise level content curation.
Patrick Whatman is Head of Content at Mention. He lives in Paris, loves music, and writes his own brand of cultural criticism for fun. Tweet him @mrwhatman where he mainly talks digital marketing, American sports and New Zealand trivia.
Take the time to implement a good email marketing strategy. Similar in nature to direct mail, it can be a great way to get your message across to your potential customers and clients. Perhaps you have a sign up page for a newsletter or an email list that people can fill out when they visit your website. If not, you can always think about purchasing a third party list that is filled with all sorts of targeted, potential customers that will generate a decent amount of traffic to your website after receiving your email.
Google Analytics is a must for any digital marketer looking to scale their business. This free tool shows you all of the important information about your website performance, including audience demographics, popular keywords, actions taken, and more.
The tool also shows the comparisons people often type into search, for example, content marketing vs. PR. This is very useful for generating new content ideas since you get a visual report of all the things that your target audience is already searching for.
This is a fantastic list. I’ve used several of these and as of now Moz is probably my favorite go-to site for the grand majority of things that I need. When it comes to programmatic digital media I tend to gravitate towards the Centro Blog though just because it is good to have that very detailed information. This is a good starter article by them if you want to get yourself familiar with their blog info. https://www.centro.net/blog/digital-media-operations-controlled
SMMU Business Blogging helps you to learn how to blog with an online course, live Q&A, and guest expert webinars. Features: 6 sessions, immediate access, streaming online videos, audio MP3s, unabridged transcripts, certificate of training webinars, and step-by-step cheat sheets.
Whether you are reaching out to influencers, bloggers, or journalists, using OutreachPlus will help keep the communication personal and allow you to track the relationships you build and the results you generate from your campaigns.
Analytics software exists to tell you how users find your site and what they do once they get there. By combing through the data, you can figure out which content resonates most with your users. Focusing on what really works can save time – but it means ensuring that marketing pros get weekly analytics updates and reports that help them turn insights into action.
Real-time buyer intelligence means marketing qualifies more sales-ready leads, and sales has warmer conversations with prospective buyers. Having a single, shared view of all marketing activities allows sales and marketing to speak the same language. Mutual decisions help calibrate and harmonize marketing and sales efforts, which increases interdepartmental trust. According to the Aberdeen Group, among organizations that use both marketing automation and CRM as part of an integrated technology stack, 74% reported aligned sales and marketing teams and 77% met or beat their revenue goals. Alignment between sales and marketing teams a beautiful thing.
You’ve become a lead magnet, what comes next? Now, you need to seal the deal by triggering marketing messages that inspire users to take action. At this point of your marketing strategy, you need to transform leads into customers (and existing customers into repeat buyers). These techniques should be integrated with your marketing automation:
When typing something out you can go to the next line by pressing the “enter” key. This is called a line break. However, in some applications pressing the enter key will produce a double space for a paragraph break, or sometimes will act as a submit button actually submitting your comment rather than inserting a line break (like in FaceBook). In these cases, you can force a single line break by holding “shift” and then pressing “enter”.
33% of company respondents still consider their automated email marketing programmes to be not successful. Only 8% deemed their efforts very successful. – eConsultancy “Email Marketing Industy Census” (2017)
While there are a slew of CRM systems available on the market today, there is one that we regularly work with that integrates more than several of the tools mentioned. Team Support is a cloud hosted B2B CRM solution that offers many of the social tools needed as well as a powerful and secure API that can be custom designed for any business need.
Almost 1 in 3 marketing execs reports feeling stuck or impeded by their technology infrastructures. – Signal “Cross-Channel Marketing and Technology Survey. Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack” (2014)
Many people will tell you that it is not possible to guarantee top 10 rankings on Google. That is correct. No one can guarantee top 10 rankings except for Google’s engineers. However, IBP software has a success rate of more than 98%. That’s it. No catch, no strings attached. If you follow the advice of IBP’s Top 10 Optimizer then your website will be listed on Google’s first result page.
Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.
With so much content for people to read out there and so many options to choose from it is important to establish yourself as authority on what your business provides. You want people to come to your site because they believe you have the best information or the best knowledge of whatever their problems are, you want your customers to think of you as a thought leader or an expert. You can achieve this by constantly posting content on your business blog that is helpful and informative for your customers.
Jump up ^ Haleblian, J.; Mcnamara, G.; Kolev, K.; Dykes, B. (2012). “Exploring Firm Characteristics That Differentiate Leaders From Followers In Industry Merger Waves: A Competitive Dynamics Perspective”. Strategic Management Journal. 33 (9): 1037–1052. doi:10.1002/smj.1961.
Thank you for putting together this great list, Pawan. There’s a lot of tools here that I think my team can benefit from! If you or your readers are looking for something to revolutionize your calls, give Tenfold a try. Tenfold is a phone intelligence platform that integrates CRMs and phone systems quickly, enabling companies to personalize calls, capture call data, and just overall enhance prospect and customer interactions. Hope you check us out!
Jump up ^ Stonehouse, G. and Snowdon, B., “Competitive Advantage Revisited: Michael Porter on Strategy and Competitiveness,” Journal of Management Inquiry, Vol. 16 No. 3, 2007, pp. 256–273, DOI: 10.1177/1056492607306333