However, many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, some may help distribute content, yet others help measure the effectiveness of your content marketing. Having attended dozens of content marketing conferences over the years, I have seen countless marketers and even analysts not know where to start, or how to make sense of the universe of content marketing tools.
Jump up ^ Terranova, D., “Navigating by the Stars: Using Futures Methodologies to Create a Preferred Vision for the Workforce, a Case Study” Journal of Futures Studies, Vol. 12, No. 3, 2008, pp. 31–44
More than ever before customers are turning to online channels to reach out to brands with their inquiries and complaints. If you’re not there to engage these customers it reflects poorly on your brand, and you could lose their business forever. Try one of these customer service tools to streamline your customer service process and to ensure you’re responding to all of your inbound messages.
Sitemap Creator 4 offers a Windows desktop sitemap generator thats creates sitemaps for Google, Yahoo, and Bing. Features: unlimited sitemap size, built-in FTP/FTPS/SFTP client, automatically ping search engines, split sitemap files, scheduled sitemap generation, Gzip output, exclude pages, and 404 detection.
Online marketing can generate results fast in terms of making your business successful. As a online business owner, you should know and implement the current online marketing methods to achieve your business goals.
Recently they redesigned the flow of the checkout and made it a lot faster and smarter. For example you can get the person’s address without them typing it which increased the conversions 4 times since the user does not have to write it down himself and the whole checkout process is a lot faster.
Marketing Automation a subset of customer relationship management (CRM) that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.
Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omni-channel marketing strategies from a single tool. Marketing Automation assist greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, Marketing ROI measurement.
Wow, this is an overwhelming list of content management tools and techniques. Your ebook on The Content Marketing Pyramid will be my next read. Squarespace isn’t on your list and it seems to be getting good reviews for a website builder or CMS tool.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.
Your current and prospective customers spend a lot of time on social media. Educate them, inform them, and engage them. Act-On’s social media tools help you establish presence and offer value everywhere your prospects are. Share your messages, enable social listening, connect your channels, discover new audiences, generate leads, and increase sales. You’ll also have the capability to track social efforts to tie directly to ROI. And now you can get more advanced with your social media marketing and automation with Act-On’s Advanced Social Media Module.
The Voice Realm is a voice over casting website where you can find and hire voice over talent, actors, and announcers. Features: 100s of voice over artists, worldwide database, free voice over auditions, handpicked, fast casting system, male and female voice talent, listen to demos, and no ongoing contracts.
Although it’s difficult to get your articles published in popular magazines, it is possible to create your own online marketing platform by getting an article featured in a high-traffic niche blog. Find at least three blogs that target your ideal target market and contact the blog owner. Give them a couple of suggestions on how you can add value to their readership.
Today’s consumers are used to companies fighting for their dollars and inventing comprehensive and meaningful user experiences for them. For instance, your lifeless social media accounts or the poor design of your blog can negatively impact the overall impression your brand leaves with its audience (you can check out awesome web templates here). Today’s customers find it equally annoying when an offline shop does not accept credit cards or an online retailer does not respond to Twitter or Instagram comments. You want your digital presence to be seamlessly integrated into people’s everydy lives, so personalize and improve your communication, offer free resources and services that are relevant to the product you are selling. Smart branding always pays off.
Create at least one to two articles per week, either on a professional blog or designated area of your website that provides insightful and authoritative information for your target audience. WordPress, Medium and Tumblr are just a few of the dozens of blogging platforms available to small business owners.
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The most important strategic goals of a marketing automation strategy are Increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). Next are Improving customer engagement (36%), marketing productivity (29%), improve measurability (28%) and campaign targeting (22%). – Ascend2 “Marketing Automation Trends Survey” (2016).
Squeeze Ninja landing page software lets you create text, graphic, and video squeeze pages with 1000s of styles and design variations. Features: point & click, create unlimited pages, autoresponder integration, build multiple lists, track conversions and stats, and automatic thank you pages.