For your website, blog and email campaigns, looking at page views, clicks-through, bounce rates, conversion rates and forwarding rates can be a starting point if you don’t already have a web analytics tool in place.
A killer alternative to Google StatCounter will track each and every activity on your blog, like the source of recent visits, recent keywords, visitor’s location, visitor’s country, exit links, visit length, returning visits and many more awesome features that allow you to keep close tabs on your visitors.
SalesPanda helps you create SEO ready content using its Content Editor which provides industry ready editable templates for case studies, brochures, articles, blogs etc .Each such content when created and uploaded on SalesPanda gives you an additional page on your website. Blogging, using SalesPanda is simple as you can use blog templates and insert relevant keywords in the blog to generate inbound traffic. These blogs,can be organized by solution or service areas as well as industry for better browsing and search.
This powerful software has grown to allow you to observe backlinks, display advertising stats, video and display ad research, and sample ads. All of this is provided in one scan and can be exported using their reporting capabilities.
Marketing attribution plays a huge role in measuring marketing performance, particularly to down-funnel metrics such as revenue. 75% of respondents said that they had an attribution model in place, 38.8% of respondents reported using single touch attribution models, while 25.4% are using multi-touch models. – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016)
A recent study found that the majority of consumers encounter multiple erroneous sites in their daily internet browsing. There are few faster ways to lose a customer than having them drive to the address listed on the website, only to find that the business has moved across town.
LinkedIn sector skills used to be the best source for finding business influencers because of grouping by narrower topics – but LinkedIn killed this – monetisation again. LinkedIn advanced search is probably the best replacement.
Want to see all of the images on your web page, along with their size, ALT text and a real size display of the image? How about a list of all of your page links – external links, internal links, style sheets, xml and other assets? Do you know which ones aren’t working? Among our free SEO tools, this one is always popular for its multi-purpose functionality!
Also, the majority of banners that you see on websites are served via Google AdSense. With Google Adwords, you can advertise on websites that are using Google AdSense. You can target them in very different ways.
Twitter isn’t just a great marketing tool. It can also help you find content that’s relevant to your business. And tailored tweets is a feature that can help, according to this Inspire to Thrive post by Lisa Sicard. You can also see commentary on the post over on BizSugar.
HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) lead generation to inbound lead generation enabling them to “get found” by more potential customers in the natural course of the way they shop and learn.