Happy Thanksgiving! I know that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders 😉 It’s been awhile since I’ve posted on this site… actually it’s been since last Thanksgiving. Those of you who are subscribers know I’ve still been sending out free content and tips via email. […]
MA vendor consolidation. Large ERP and CRM vendors will acquire some firms, while some niche providers will combine to remain competitive. IBM and Terradata both made significant acquisitions by picking up Unica and Aprimo, respectively. Oracle purchased the assets of Market2Lead. Buyers should expect to see more M&A activity going forward.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.
No coding skills are required and maybe the coolest feature it has is the sharing option. You can share a report in just two clicks whether with email or just send a link to somebody or a group of people.
Hotjar’s platform provides a real-time visual record of your visitors’ actions and behaviors on-site. Through heatmaps that clue you in on where people are (or aren’t) clicking to actual video recordings of your visitor’s journey, you can literally see what needs to be optimized rather than second-guess.
An all-inclusive, affordable marketing automation software tool, SharpSpring is built to drive leads, generate sales, and optimize ROI. Delivering powerful features to any business of any size, SharpSpring also integrates with the systems you want to keep including CRM, CMS, and form builder solutions.
Highlights for this Los Angeles, California Photographer include: Children’s Photography, Corporate, Headshots, Business & Corporate Headshots, Boudoir Photography, Beauty & Fashion Photography, Modeling Portfolio & Headshots, and Glamour Portraiture.
Most businesses aren’t optimized for the mobile web, and that’s a problem. We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile visitors, you are likely losing money. Learn how to craft a data-driven mobile approach. This chapter will help you learn the ropes.
Basecamp allows you to manage all the moving parts of your projects. With options to create internal and client-facing folders, you can stay up-to-date on all of your tasks, share documents, and keep track of upcoming meetings with a shared calendar.
If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a huge facet of its business, it is by no means the only part of the tool. This makes Marketo ideal for those in search of all “all-in-one” weapon for their marketing arsenal. Marketo emphasizes automation as part of its suite of digital marketing tools, with email marketing as a major piece of that puzzle.
Hotjar is a new and easy way to truly understand what your web and mobile site visitors are looking at when they interact with your site. WIth its visual heatmap tools, you can understand what users want, care about, and interact with on your site. Hotjar visually represents visitors’ clicks, taps and scrolling behavior, giving you the ability to find hot areas for growth and conversion rate optimization.
Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.