Properly organized workflow and wisely assigned duties will benefit your final digital marketing ROI to a great extent. Try some of these cloud-based project management tools which are basically free.
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Why It Is Important: “I do a ton of writing for my role at Weidert. Whether it’s for social media, emails, LinkedIn messages, blog posts or advanced content this tool allows me to get my thoughts down and then go back and make sure I didn’t miss any grammar mistakes! This tool has saved me from heartache numerous times.”
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Perhaps the first thing you should consider is the product or products you plan on marketing. Just about every type of conceivable product is marketed on the internet, from physical to e-books, to software.
Smartling – Smartling’s Translation Management Platform is an end-to-end solution for digital content translation designed to simplify and streamline translation by eliminating 90% of the manual processes and costs associated with localization. Smartling’s advanced technology centralizes global content in the cloud and integrates seamlessly with any tech stack to provide visibility through a centralized workplace and deploy flexible workflows that enable team efficiency and ensure translation accuracy.
The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. In it, Skuba states that webinars could have a 70 percent rebound effect, both from broadcast viewers and other individuals. Content-rich, relevant webinars could also potentially maintain attention because they are more interactive. Just make sure they are well-organized and hosted by an experienced speaker.
Also, an other thing – Content marketing team sizes vary in different organizations from single member to teams with more than 10+ members – their corresponding content workflow must also be taken care of and in each case a different workflow might be needed.
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Companies that have adopted marketing automation out-perform those that haven’t. Why are top-performing businesses winning with marketing automation? In a nutshell: higher conversion rates and better data. Marketing automation provides a digital infrastructure to manage, measure, and optimize your sales and marketing funnel. You can get in front of prospects earlier and stay engaged with modern buyers who are hyper-connected and empowered.
Looking for a more comprehensive range of tools? See this excellent directory from Razor Social collated by Ian Cleary for a bigger selection of online marketing tools and services where you can select by category.
Google Optimize 360. This is the most recent analytics service offer added in the latest update to this page. Optimize is available free as AB Testing to all GA users, with some personalization features, but the full version of this Personalization option is only available to enterprise subscribers currently.
Buzzsumo (Also offered as a Chrome extension) – Buzzsumo is great for seeing social shares of individual pages. Now, we’ve found that higher social shares do not necessarily equate to higher traffic or engagement as many people will like and share posts without reading them straight away or at all, but it’s a great free tool that gives you a rough idea of how your post is performing on social media. However, if you’re looking for more advanced social insights it also has a paid subscription which allows, social monitoring and alerts, Industry and key influencer research, content analysis, and backlink analysis (as previously discussed).