Making money on MySpace isn’t as easy as it once was. It used to be incredibly easy to make money on the site. A marketer could create a fake profile, add thousands of friends using an automated program, and then simply send bulletins out to all of those thousands of people. Then people started complaining about the ridiculous amount of spam messages they were getting from marketers. Some people would receive dozens of daily spam offerings for […]
The Elateral Marketing Services Cloud enables you to produce content that fuels relevant experiences “with record-shattering speed, flexibility, control and cost efficiency.” Source any content, in any form, from any system, and customize and deliver it in any format for fully personalized, engaging marketing experiences.
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Happy Thanksgiving! I know that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders 😉 It’s been awhile since I’ve posted on this site… actually it’s been since last Thanksgiving. Those of you who are subscribers know I’ve still been sending out free content and tips via email. […]
Number 1 should be no surprise, considering that the digital marketing industry is notoriously challenging. Technology can probably assist with hiring and employee happiness, but it’s not the driver. However, goals 2 and 3 can be accomplished with a more sophisticated suite of software-as-a-service (SaaS) products.
Of US businesses with 20 or more employees only about 4% are users of marketing automation software. – VentureBeat “Buyers and Users Marketing Automation Survey: Results, Analysis and Key Findings” (2014)
Bottom Line: Act-On does it all. It’s an expensive marketing automation platform but, if you value marketing insights to drive better CRM, social media, and search marketing tactics, then you’ll want to …
One big advantage of using directory services is that they will help improve your website’s ranking in search engines. When you sign up for an attorney directory service, you will be able to list your firm’s website and link to your firm’s website. When clients go to Lawyers.com and see your profile, they can click on a link on the page to get to your firm’s website. Part of the search engine algorithm (how Google and Yahoo choose which websites appear first in search results) is how many “credible” websites link to your website. A link from Martindale.com to your website tells Google that your website is more valuable, and because of this your website will start appearing more prominently in search engine results.
CallidusCloud was recently awarded a Bronze award by the American Business Awards for Best New Product or Service of the Year – B2B – Software. Their Marketing Automation product is web-based and incorporates Sales Automation.
At its most basic level, strategic marketing addresses three deceptively simple questions: (1) Where are we now? (2) Where are we going? and (3) How are we going to get there? In attempting to answer these questions, strategic planners require sophisticated skills in both research and analysis.
Companies that have adopted marketing automation out-perform those that haven’t. Why are top-performing businesses winning with marketing automation? In a nutshell: higher conversion rates and better data. Marketing automation provides a digital infrastructure to manage, measure, and optimize your sales and marketing funnel. You can get in front of prospects earlier and stay engaged with modern buyers who are hyper-connected and empowered.
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Jay’s Favorite Little Known Social Media Tool: My favorite little known social media tool is www.InternetMarketingClub.org, a free networking site featuring weekly ‘Wednesday Webinars’ with experts such as Tamar Weinberg, Tim Ash, Mari Smith, Jim Kukral and Jay Berkowitz. (Full disclosure, I am the founder of internet Marketing Club.)
This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL’s and internal linking structure. For a new insight into your keyword prospects generate combinations to kick start the brainstorming process.
Kristi’s Favorite Little Known Social Media Tool: If (or when) you come to this point with your social media accounts, you’ll be stuck handling Facebook and LinkedIn the old fashioned, manual way. With Twitter, however, you can use Refollow. It is a premium application with pricing from $5 per month for 40 follows and unfollows per day to $20 per month for unlimited following and unfollowing for one account. If you have multiple accounts, then you are looking at $50 per month to manage up to 5 or $150 per month to manage up to 20 with unlimited usage.
Without proper planning and research, you are making your tasks when starting a campaign a lot harder. Always do your research and plan this will not only make your job easier but you will learn a lot more things in the process.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.
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Direct mail. Although more costly, direct mail software has been developed that enables drip marketing techniques using standard postal mail. This technology relies on digital printing, where low-volume print runs are cost justifiable, and the variable data can be merged to personalize each drip message.
Scoring is a tried-and-true method for qualifying leads based on who they are and how they engage with your brand. Done well, lead scoring dramatically increases marketing’s ability to pass qualified leads to sales, which ultimately means more closed deals and more revenue. In just a few clicks, Act-On lets you assign scores based on pre-determined buying signals, so quality leads can quickly be passed to sales.
Creating a mailing list is easy. periodic emails, you can let clients or other attorneys in your practice area know of your latest trial victory or new content on your blog. These emails should have readers visiting your firm’s website to see the newest content they have yet to see. This helps to increase traffic to your website and improve your website’s position in Internet search results.
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Messages — 2017 was the year of introducing chatbots to businesses. Facebook is really trying to be a pioneer in this and so far they are succeeding. This type of ad encourages people to send messages to your business. With the Facebook Messenger SDK, you are able to create a bot which will show users content based on what they have messaged you. For example, you can give them some kind of discount, show them a carousel of products, play them a video etc. If you don’t have a chatbot you will have to chat with the user yourself. This has proven to be a very profitable Ad type for many advertisers.