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eCommerce – Use eCommerce principles in all digital properties. Offer something online that people can say yes to – an appointment, consultation, seminar, webinar, ebook download etc even if you don’t sell anything online. Setup an eCommerce website to move products online if you have products to sell. There is a lot of free (Opencart, Woocommerce, OsCommerce, Magento) and paid shopping cart software available (Shopify, Volusion) depending on your budget. Any will suffice. Integrate Google Product Listing Ads to boost online sales from your site. Submit your site and products to Google (a simple process) and set a daily advertising budget. The product’s picture, price and a link to your website appear in Google search results and on Google shopping if someone Google’s a product you sell.

The Secrets Of Word-of-Mouth Marketing, George Silverman, provides step-by-step guidance for constructing a viral marketing campaign. Features: 272 pages, case studies, delivery mechanisms, and targeting Web 2.0 customers.

A UI that’s hard to navigate without requisite training, small tabs and a bumpy user-flow. And these are not all. IBM Marketing Cloud has browser-compatibility issues. If you load it in Firefox, the browser might crash.

Sentione is a powerful social media tool that allows you to monitor your brand name on the web. In order to gauge your brand’s popularity, you need to tune into conversations around it across the internet. Sentione does just that by leveraging social networks, forums, blogs, online portals, opinion aggregators, photos and videos, etc. Well, why should you monitor your name?

To use the tool for A/B testing, you just copy-paste a code snippet in your website once and you can create unlimited tests anywhere on your website. VWO has a drag and drop interface allowing you to easily change and update any element of the page.

Lasting between 45 minutes and one hour, the seminars tackle digital marketing in easily digestible chunks. Previous topics have included marketing automation hacks, content sharing tips and advice on growing your email list.

Content marketing differs from traditional marketing tools in its resistance to overt calls-to-action or purely product- or service-based ads and smart consumers have developed a nose for sussing out quality content from gussied-up advertising. Like a good story, good content is original, dynamic, and shareable. Truly effective content marketing uses an accessible voice to tell genuine stories that gain the trust of the consumer and build a positive reputation for the brand.

Infusionsoft provides sales and marketing software that caters to the needs of small businesses. Their integrated sales and marketing software solution combines marketing automation, CRM, eCommerce, and payment solutions with a bustling marketplace of apps, integrations, and partners.

CallidusCloud was recently awarded a Bronze award by the American Business Awards for Best New Product or Service of the Year – B2B – Software. Their Marketing Automation product is web-based and incorporates Sales Automation.

Drip is “lightweight marketing automation that doesn’t suck,” enabling you to craft every interaction with your leads, trial users, and customers to improve results. A simple widget you can install in less than 10 minutes, Drip dramatically improves lead generation for users.

4. Make sure your existing marketing materials promote your online presence. Make sure that all of your print advertising; business cards, letterhead, etc. display your web address. In addition, you should mention your website address on your phone message, in the signature of the emails of everyone in your company, and in any radio or television advertising. This simple step can drive a good deal of highly qualified prospects to your site for relatively little cost, but many companies are still using the same marketing materials that they used before they had a website (and missing out on a great opportunity to build traffic).

One of the best ways to grow your online audience is to consistently pump out long-form, quality content. “Quality content” can be a blog, article, whitepaper — anything your business publishes online that provides a use for the reader. Allocating more of your budget toward quality content can have a number of benefits for your online marketing strategies:

Online Marketing. This feature refers to the possibility for companies to produce, launch, compare, measure, and optimize automated and personalized marketing strategies, ideally via both desktop and handheld devices. Advanced management automation systems allow also brand resource management and provides creative landing pages templates.

The Google Mobile-Friendly Testing tool is coupled with the PageSpeed Insights web page testing tool. It checks your site to see if it is eligible to be included in Google’s mobile search results in accordance with the new Google Mobile-Friendly algorithm factors. This tool is also open source and absolutely free.

The consequence is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. While it seems like a quick fix, it’s not a long-term solution, nor does it create the fertile ground for a healthier, longer relationship with your future customers. In our plant analogy, it’s sort of like using artificial chemicals or enhancers to make your plant grow faster. Sure, it seems like a good, quick fix–but it doesn’t set you up for future, long-term success.  

This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

Yesware is one of those tools that I really hesitate telling people about. It is a marketers secret weapon. It is also one of those internet marketing tools that might not be with us for very long, like Rapportive or Timely. Both now gone.

Infusionsoft makes it easy to create and execute a sales and marketing strategy, centralise customer interactions, capture new leads, close sales faster, and automate repetitive tasks like follow-up, contact management, billing, and payment — all from one place.

At Spectrum, we recognize that each business is unique, so we start building your complete lead generation sales ecosystem by asking the right questions, ensuring you capture the specific leads you need to achieve your goals.

Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range… Read More

The lack of expertise and know-how (55,6 %), as well as lack of human resources (48,1 %) are most common reasons why companies are not using marketing automation. – Liana “The Benefits and Challenges of Marketing Automation” (2017)

Regularly check your site for broken links because these could likely discourage your customers from visiting your site again. Since the internet is progressing every day, this means that your links could break anytime so make sure to minimize them as much as you can. If your customer keeps on encountering them, they are more likely to lose interest on your site, and same goes to your new potential customers.

I completely agree that it’s essential that businesses use online marketing. Not doing this is probably a big mistake. There is a good chunk of people who you can only read online. I also loved that one of the first points made were concerning social media. The possibilities concerning social media is probably endless.

53% of all respondents are currently using or applying marketing automation. Another 17% are currently evaluating or considering marketing automation. Pepper Global “B2B Marketing Automation Report 2014”

A series of timely emails to your audience can be extremely effective, especially for introducing new clients to your business. Some case studies have shown a 98% conversion rate for these type of ‘drip’ campaigns; targeted communications sent out to your base at regular intervals to educate clients, welcome new customers and warm up new leads.

This is valuable, because social media is relevant to lots of people within your company. You might have a social media manager who writes posts and shares positive feedback, but what if a Twitter user has a customer service problem? That’s someone else’s responsibility.

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No matter whether you cater to B2B or B2C, one thing is a fact: Your prospects go online when they have problems to solve. Don’t be afraid to help them solve those problems … in fact, get in the habit of providing significant value to prospects before making a cent. This builds the trust you need to position your business for later sales, especially if you have tough competition.

Nearly two thirds of companies surveyed (63%) expect to realize the benefits of their marketing automation system within six months of implementation. – Ascend2 “Marketing Automation Trends Survey” (2016).

If you’re unsure just what your needs may be now and in the future as you grow your business, here’s a handy guide on how to choose marketing products that are right for your business needs. [NOTE: ADD LINK TO ROUNDUP ARTICLE HERE]

Location Based Marketing For Dummies, by Aaron Strout and Mike Schneider, explains how to build, launch, and measure a location-based marketing program. Features: 288 pages, campaigns to consider, reward ideas, and how to analyze results.

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