Infographics – Use when you want to explain something with visual aids. Label a map instead of taking 500 words to describe where all the countries are. Infographics are great to explain your competitive advantages, inform about what you do, how you do it and the benefit of your product/service. Plus it’s easy to share as a sponsored ad/post/tweet in LinkedIn, Facebook or Twitter.
Of course people in order to receive these notifications people must opt-in to receive them. Marketers have figured out a way to make this as easy as possible by offering freebies, ebooks, and discount codes.
The hard-core facts presented here can significantly help almost any Internet marketing newbie in obtaining network marketing internet business results, and especially, to locate plus utilize targeted web site traffic.
Most businesses aren’t optimized for the mobile web, and that’s a problem. We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile visitors, you are likely losing money. Learn how to craft a data-driven mobile approach. This chapter will help you learn the ropes.
Being able to rank influencers helps us with campaign planning, as well as post-campaign measurement, so that we can see what % of the top influencers we’ve been able to secure coverage or positive feedback from on behalf of our clients.
KWFinder is a keyword research tool that will help you identify the best long tail keywords to target. It’s also an excellent Google Keyword Planner alternative as it provides exact monthly search volumes along with many other useful metrics.
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For a broader overview of the social-media landscape, refer to Social Media Examiner’s Social Media Marketing Industry Report. The Content Marketing Institute also provides a slew of templates to help you with your content marketing and social-media planning.
To use the tool for A/B testing, you just copy-paste a code snippet in your website once and you can create unlimited tests anywhere on your website. VWO has a drag and drop interface allowing you to easily change and update any element of the page.
Although you can spend thousands of dollars on high-tech cameras, editing software, and lighting equipment, your smartphone camera is good enough to capture a video that will do the trick. To edit your video, you can use free downloadable software if your laptop or desktop computer doesn’t have one built-in.
SalesPanda enables you to create customized engagement windows on every page of the website to convert visitors to leads. These leads then flow into their lead management system triggering automated alerts to the user.
The wave of different marketing channels like social media has led to tons of people fighting for their content to reach the masses. This is what I did to stand out and have my content sit at the top of Google for over a decade.
Susan’s Little Known Social Media Secret: Set up private lists in Twitter (or Circles in Google+) to read and keep up with movers and shakers in your industry, analysts, influencers and interesting people that you want to engage. This will enable you to focus and prioritize where you spend your time online. If you’re managing a brand, this practice will help you identify negative or positive situations faster and a real-time pulse on the activities as they develop, which allows you to quickly catch and correct any misinformation. Also, this way you can immediately engage your audience and shape the story as it emerges online.
In any marketing team, the inevitable happens: there’s a million files and pieces of content between everyone on your team without one place to keep it all. Organization on any team — let alone a marketing team — is essential. That’s why it’s important to have a collaborative organization tool to keep you sane.
We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports. Most of all, we want you to walk away from this guide feeling confident about your marketing strategy.