At TheeDesign, we understand the powerful capabilities of marketing automation software, and use it to generate new leads, nurture prospects, and build on existing customer relationships. We help our clients plan, build, execute, and measure marketing campaigns for every point in the buyer’s journey. We will help your marketing and sales departments come into alignment.
By investing in these areas, you can achieve solid ROI from marketing automation. The key is to “think big, start small, and move quickly”. In other words, the best results usually come from getting started with what you have today, and then incrementally investing over time to move up the curve.
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Pam Moore is the CEO and Founder of Marketing Nut, a full-service social media and digital marketing agency. She has more than 15 years of corporate business experience, and was named a Forbes top 10 Social Media Power Influencer in 2012 and 2013.
Jay’s Favorite Little Known Social Media Tool: My favorite little known social media tool is www.InternetMarketingClub.org, a free networking site featuring weekly ‘Wednesday Webinars’ with experts such as Tamar Weinberg, Tim Ash, Mari Smith, Jim Kukral and Jay Berkowitz. (Full disclosure, I am the founder of internet Marketing Club.)
Market challenger: The market challenger holds the second highest market share in the category, following behind the dominant player. Their market posture is generally offensive because they have less to lose and more to gain by taking risks. They will compete head to head with the market leader in an effort to grow market share. Their overall strategy is to gain market share through product, packaging and service innovations; new market development and redefinition of the to broaden its scope and their position within it.
Don’t just focus on making content that will go viral. Use social media as an additional vehicle for responding to customers’ questions, complaints and concerns. It shows that your business is engaged with its online audience and dedicated to delivering great customer service.
91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)
Are you ready to start implementing these content marketing tools in your content marketing strategy? The first step is to take a look within your own organization and start scaling your content operations. Download this checklist to:
There you have it — a pretty exhaustive list of all the marketing tools we’re using. We’re seeing great results with these tools but I have to say that they wouldn’t mean much if we didn’t have a rock solid marketing strategy. So make sure to have your strategy all sorted first and then support it with the right tools.
Visual Website Optimizer is a tool for performing A/B and multivariate testing. Unlike some other tools that entail a steep learning curve, it is quite easy to use – you can set up and run tests in minutes with little or no help from IT. This means you can run tests without having to make changes to the underlying code of the page.
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When I met the founders of Cloudcart and they told me they are going to compete with Shopify and other big e-comm store builders I liked that because in pCloud we are doing the same with Dropbox, Box etc.
They can’t add that extra stuff without your permission though so there will always be a little check box somewhere during installation that asks you if you want this other stuff. Unless you are absolutely sure of what it is and that you want it, don’t download the extras.
In the usual scenario, however, marketing automation can be a difficult and costly initiative, not exactly damage-proof, but certainly effective on the long run. We wouldn’t, however, generalize this characteristic because we are aware of another problem: some businessmen find it hard to hit off with marketing automation because they expect it to be the common roof for all lead nurturing strategies. Marketing automation will nurture leads, assuming that you already have them.
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It is an essential activity every business should do. You need to stay on top of all your mentions, both positive and negative. If you get a negative mention in any forum, you must know it so that you can do something about it as soon as possible. Sentione is helpful in finding leads and other business opportunities by using keywords that your audience uses. It also keeps track of industry news and trends.
There is no single free tool that works well for this – please suggest alternatives. You can use reputation tools like Klout, Kred or Peerindex, but I find that the use of Twitter autofollow means that this often skews the results.
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HubSpot’s free marketing tools can help do just that. The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited — all in real time. When they view an offer or check your pricing, you’ll be ready to follow up right away.
Local SEO, by David VanBergen, offers a guide to help you establish an internet presence that will put your business in front of your potential customers. Features: 49 pages, easy to understand, outlines basic definitions, SEO, social media, article directories, video marketing, and keyword research for local searches.
Don’t look at Eloqua unless you’re really going after enterprise-level software and you have the budget for it. Now, if you do, Eloqua is a great option, especially if you like having a lot of guidance from your technology vendors. You should also consider Eloqua if tight CRM integration is important to you.