Google Analytics is a simple service you can install on your website to record how many visitors your site receives, how they found you, what pages they viewed, where they exited your site, how long they stayed, whether they’re new users and pretty much every other metric you can think of. When you think about it, it’s unbelievable that Google gives this service away for free.
Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. Nanigans is the tool of choice for companies such as eBay, JackThreads and Zynga.
If you don’t have the time or artistic flair to create your own pieces of content, then you can use a tool like Premium Content Creation for Better Marketing. Premium Content Creation for Better Marketing is a platform that pairs those who need content up with those who can create it. The site charges a flat rate for each type of project, which includes Infographics, eBooks and video.
What’s great about this app is it saves your articles for offline reading on your phone, tablet, or computer, so you don’t even need an internet connection (which comes in very handy for some plane rides).
You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. This chapter will walk you through some of the most common free and paid traffic acquisition frameworks for bringing visitors to your website.
At PassKit, we are experiencing significant growth of marketers using CherryPie (https://passkit.com/cherrypie/) as their marketing automation software. As they can design, manage and integrate their existing channels (email, SMS, mobile landing pages social media) with their mobile wallet campaigns.
Want to link your Facebook identity to your website? Can’t find a Facebook ID lookup tool anywhere? You can now. To get your Facebook ID number search our tool by entering your username, page id, or Facebook URL and get instant results. Gratifying isn’t it?
HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) lead generation to inbound lead generation enabling them to “get found” by more potential customers in the natural course of the way they shop and learn.
What do your leads and customers do on your website? When you know that, you’re on your way to knowing whether they’re ready to buy, just looking, or somewhere in between. You can even set alerts that notify you when a specific person visits a specific page. Website visitor tracking also helps you identify the 97% of your visitors who remain anonymous. Act-On helps you uncover their company and shows you what they’re viewing. Add in Act-On’s easy integration with data sources – your CRM, email, social, and standard analytics – and you’ll blow the doors off your lead-view and opportunities.
In Gary Vaynerchuck’s article he also refers to social media as “the current state of the internet”, and you have to agree with him. Think about how many hours people scour Facebook feeds, Instagram photo’s, and Snapchat stories…
WordStream – Their performance dashboard charts all key metrics from AdWords, bing, and even Facebook accounts, to make it easier to consume paid ad data.This is great for benchmarking your own performance rates across digital channels.