Companies that have adopted marketing automation out-perform those that haven’t. Why are top-performing businesses winning with marketing automation? In a nutshell: higher conversion rates and better data. Marketing automation provides a digital infrastructure to manage, measure, and optimize your sales and marketing funnel. You can get in front of prospects earlier and stay engaged with modern buyers who are hyper-connected and empowered.
This plugin will let you easily link to your old articles, pages or other sites to improve their rankings in search engines and generate more clicks. The Internal Link Building plugin lets you assign keywords to given destination URLs. This way your website will link within itself like it’s done in Wikipedia – every time a keyword occurs, it links to the page you specified in the plugin dashboard.
What if your customers created great content for free… and this improved your rankings…. and organically added valuable current and relevant content to your web presence? Don’t pinch yourself, this is not a dream, I created RevuCue.com and I have proven it does exactly that!! (and I am not a content writer as you might be able to tell but I do have some folks that do their best at it…)
With marketing automation, you’re able to see precisely which channels and campaigns are converting, and understand ROI at every stage of the funnel. The technology can track each prospect’s unique activity, precisely identifying when they’re ready to be passed to sales. Sales will then be able to have intelligent, meaningful conversations backed by data about their previous activity. Last, but by no means least, marketing automation gives you the data that ties your team’s efforts directly to revenue.
Tommy walker leads the marketing team for Shopify and hosts the Inside the Mind, a video series on YouTube about online marketing strategy. He used to be an editor for ConversionXL and also founded Social Filter, a social media marketing framework.
High Performers are 2.6x more likely that underpreformers to say their technology stack is extremely or very effective at delivering marketing efficiencies like automation. – Salesforce “State of Marketing” (2017)
One review site that provides valuable insights is G2 Crowd. They score products and vendors based on ratings and reviews gathered from the user community, as well as data aggregated from online sources and social networks. They apply a unique, patent-pending algorithm to this data to calculate the customer satisfaction and market presence scores in real time.
As your business grows, you may choose to also grow and improve your marketing strategy. That’s where marketing automation comes into play. Before we delve into what that means for your business, however, let’s make sure we really understand exactly what it is.
The interface is fairly simple. Anyone can handle it. I’ve noticed majority of small business owners prioritize lead generation over internal workflow management. No surprise they go nuts over ActiveCampaign as the platform makes lead generation and warm lead nurturing easy by top notch CRM and mailing solutions.
Another goal business owners should pursue in 2017 is using multiple marketing tactics in a coordinated way. A long time ago, the only way people learned about information was through gossip or the town crier. Now, there are a large variety of ways to get information to consumers, and the better these methods are used in conjunction, the more effective the results.
Tubularlabs.com has several tools in their suite. Tubular Intelligence allows you to benchmark your video marketing strategy against your competitors. With this information you can create a solid video content strategy that keeps up with – or beats — the competition. You can also use the tool to find influencers and up-and-coming video rock stars. Price: Request Demo.
To make it easier to navigate to the products you need we’ve added the jump links below. Please note that the ordering below is simply to organize the tools and is not indicative of preference. If we had the time, we’d use them all.
Ads that “follow us around” from sites we’ve visited or shopped on have exploded in popularity over the past couple of years. These are retargeting ads, and even if you haven’t heard of them by name you’ve certainly been targeted by them in the past. Retargeting is incredibly efficient for getting customers back to your site to make a purchase or become a lead when they otherwise would have been bounced traffic.
Your Website Spokesperson offers a custom transparent talking video spokesperson for your website. Features: 100+ models, 20+ video presentation options, pricing per second, unlimited video hosting, online demos, monthly visitor reporting, HD video, use your own props, and green screen technology.
Chat apps and bots are increasingly being used beyond light customer service to engage customers during the sales process. In fact, 1.82 billion people worldwide are projected to use a chat app in 2018 and by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.
Blogging is a win-win strategy. Pprovide useful or entertaining (or both) content to your readers and they, in turn,will get to know you and your product better. You can promote your business brand even more effortlessly after your blogging establishes you as an expert in your sector.
Happy Thanksgiving! I know that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders 😉 It’s been awhile since I’ve posted on this site… actually it’s been since last Thanksgiving. Those of you who are subscribers know I’ve still been sending out free content and tips via email. […]
Scoop.it is a powerful content curation and analytics tool that more than a million people and businesses rely on to move their marketing efforts forward. The tool lets users measure views, comments, shares, visitors, and more. It also integrates with Google Analytics for additional value.
Having a creative mental roadblock? It can be tough to come up with new, creative content ideas. Post Planner makes it easier. By giving you “Status Ideas” like questions, fill in the blanks, contests, motivational sayings and more, you will always have awesome, engaging post ideas. It also connects to Canva so you can easily create posts using Canva’s vast gallery of images.
Screaming Frog is a spider tool that can quickly crawl websites, lists of websites or specific web pages to give you a complete analysis on performance. You can use the tool to see if you have any broken links, broken pages, bad redirects and much more. Fixing most of these errors is a quick win for search marketers.
Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up. Invented in 1992 by Bill Persteiner and Jim Cecil also known as Action Plans first introduced in software called WinSales  Often called Autoresponders, new leads are automatically enrolled into a drip marketing campaign with messaging relevant to the call-to-action from which the lead came. This is also known as lead nurturing.
Dreamgrow.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
27% of those new to the technology report “More relevant messages” as a result, but that increases with time to 74% for the veteran Marketing automation users started using MA more than two years ago. – B2Bmarketing.net and Circle Research “Benchmarking Report automation” (2015)
As we covered organic social media, now it’s time for paid solutions. You can do a lot for free, but every business eventually encounters a problem when free advertising forms are no longer efficient. Such solutions as Nanigans or Facebook’s Power Editor may help then.
WOW that was definitely a very complete content!! I sort of lost myself on the infographic! Really interesting approach! I was surprised I did not see http://www.px.com up there. Great automation platform!
Ana Hoffman is an online business owner and founder of Traffic Generation Cafe, which is a resource of great Internet marketing tips and traffic generation resources. The quote above comes from HOW TO: Create Your Own Custom Vanity URL for Branding and Traffic. A vanity URL is a short URL or link that is meant to be used in place of long, unsightly URLs. These URLs can be expertly branded in order to show which organization the information is coming from. For example, a vanity URL from the Traffic Generation Cafe would would begin with tgcafe.it, followed by a string of letters and numbers that will direct readers to the appropriate content.
Keep up with mobile trends: Mobile marketing automation is coming, but until then you can adapt your marketing efforts for mobile use. Design sleek, simple emails with limited columns so readers can easily scroll from their smartphones and tablets. Even design your website with mobile in mind by limiting large images that take forever to load.