It is important to monitor these feedback loops with an objective eye. The reason? As a marketing, demand generation, or business development professional, you’re probably under immense pressure to sell. Even if you’re emailing a basic newsletter or content update, you never know how consumers will respond to your messaging.
Consumers are extremely sensitive and attuned to ‘salesiness.’ That’s why it’s so important to monitor your data—unsubscribe rates, spam complaints, open rates, and click-through rates—on email campaigns. Watch every customer service complaint. Listen to everything that your customers are telling you.
It’s important to realize that social media can be just as useful as Google in directing traffic to websites. While fans for a page don’t necessarily equate to customers, Facebook’s utility as content distribution network makes the platform as useful as search ads on Google or video ads on YouTube. Investing in both forms of paid advertising can produce good returns for a business.
AdRoll is a cross-platform and cross-device retargeting provider that will help you run multiple retargeting campaigns on the Web, Social Media, Desktop and Mobile. It is a more effective type of advertising than Google AdWords since it reaches the people who have already visited your site and follows them with your retargeting ads onto other websites and platforms.
Jump up ^ Foxall, G. R. and Fawn, J. R., “An evolutionary model of technological innovation as a strategic management process,” Technovation. Vol. 12, No. 3, 1992, pp. 191–202, https://doi.org/10.1016/0166-4972(92)90035-G
However, many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, some may help distribute content, yet others help measure the effectiveness of your content marketing. Having attended dozens of content marketing conferences over the years, I have seen countless marketers and even analysts not know where to start, or how to make sense of the universe of content marketing tools.
Why It Is Important: “HubSpot gave us a structured platform to run our marketing and sales efforts, not only to generate success for our customers, but also prove it. Once we were able to prove success, by showing the return on investment (ROI) to our clients, upselling and offering additional services to drive growth became easier processes.”
This is THE (di) BEST website that I have found for awesome AND free photos. Anytime I need something cool for a Landing page or an ad or an email or just want to browse for ideas I visit this awesome place.
Conversion is at the top of the digital marketing funnel. If you master the subtleties of conversion rate optimization, you will benefit from well converted traffic and high rankings. Your landing pages are the first content assets on which to run A/B optimization tests in order to make changes that can boost your website conversion rate. Here are some tools that will help you.
The user interface is intuitive and straightforward, made for users who are untrained in design. Instapage also host landing pages on powerful Amazon Cloud Servers, making it very convenient for those that have no hosting service ready.
Mention: I use various social listening platforms to monitor topics I’m interested in, but most of these platforms don’t have a mobile app, so I can’t see those mentions on-the-go. That’s why I use Mention. If you’re already familiar with Google Alerts, then you’ll be glad to know that Mention does alerts too, except they’re much better and much more accurate. I use it to find mentions of my name (so I can reach out to whoever’s mentioned me and thank them/start a conversation), and other topics (in my case, sentiment analysis). That way, I can easily see what’s the latest on a topic I’m interested in.
Creating a Local Google+ page so your business appears on Google Maps and gains additional exposure to customers in local search results. This is especially important if you’re a brick-and-mortar business that relies on a local customer base.
An email marketing and marketing automation platform, Delivra is designed for teams looking for a strategic partner to assist with email automation strategic development and management. Delivra features a nimble user interface that ensures the right messages reaches the right people at exactly the right moment.