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After doing this effectively, it is important to review the marketing mix for online options. The marketing mix comprises the 4Ps – Product, Price, Promotion and Place.[68][69] Some academics have added three additional elements to the traditional 4Ps of marketing Process, Place and Physical appearance making it 7Ps of marketing.[70]

Key Ideas: The firm’s resources are financial, legal, human, organisational, informational and relational; resources are heterogeneous and imperfectly mobile, management’s key task is to understand and organise resources for sustainable competitive advantage.[8]

Andrew Cabasso is a practicing attorney and VP of Web Services at Uptime Legal where he runs JurisPage, an Internet Marketing firm specializing in online presence solutions for law firms including website design, SEO, and search marketing. He has given many lectures and CLEs on website design and Internet marketing to legal professionals. He is the author of Search Engine Optimization for Lawyers and The Complete Guide to Attorney PPC. Follow Andrew on LinkedIn, Google+, or Twitter.

The same mobile-marketing best practices used on your website should be applied to your email campaigns as well. If you run a weekly or monthly newsletter, test your template using tools like Litmus to ensure it renders correctly across different mobile devices, email clients and operating systems.

eCommerce – Use eCommerce principles in all digital properties. Offer something online that people can say yes to – an appointment, consultation, seminar, webinar, ebook download etc even if you don’t sell anything online. Setup an eCommerce website to move products online if you have products to sell. There is a lot of free (Opencart, Woocommerce, OsCommerce, Magento) and paid shopping cart software available (Shopify, Volusion) depending on your budget. Any will suffice. Integrate Google Product Listing Ads to boost online sales from your site. Submit your site and products to Google (a simple process) and set a daily advertising budget. The product’s picture, price and a link to your website appear in Google search results and on Google shopping if someone Google’s a product you sell.

When typing something out you can go to the next line by pressing the “enter” key. This is called a line break. However, in some applications pressing the enter key will produce a double space for a paragraph break, or sometimes will act as a submit button actually submitting your comment rather than inserting a line break (like in FaceBook). In these cases, you can force a single line break by holding “shift” and then pressing “enter”.

LinkedIn sector skills used to be the best source for finding business influencers because of grouping by narrower topics – but LinkedIn killed this – monetisation again. LinkedIn advanced search is probably the best replacement.

If you’re looking to try something new, ScribbleLive (www.scribblelive.com) is an excellent content marketing tool. You can plan, create & curate, distribute and measure, in it’s all-in-one software. A number of large brands (Redbull, Samsung, UFC) have already used the platform.

Offer the owner of the niche blog a sample of your service or product for free so they can offer it to their readers. This is better asking for a product or service review because it offers more than just written information. They get to experience an actual sample.

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Abbreviated SFA, sales force automation is a technique of using software to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation.

Lisa Raehsler is a pay-per-click expert and search engine marketing expert with more than 15 years of marketing experience in tech, online, interactive and advertising industries. She is the founder of Big Click Co. and was named a Top 25 Most Influential PPC Expert for three years.

53% of all respondents are currently using or applying marketing automation. Another 17% are currently evaluating or considering marketing automation. Pepper Global “B2B Marketing Automation Report 2014”

To help highlight the range of great options available, our infographic and free Digital Marketing Tools and Services 2017 download recommends 30 categories of marketing technology and our pick of the most popular 5 in each category. We’ve grouped them across the Smart Insights RACE Planning framework for managing digital marketing so you can review where you could make better use of the tools across the customer lifecycle. Click on the infographic below to see a larger version.

A nice list of tools Jeff. I am working with SocialPilot. I must say a great tool one can use for automation, scheduling and marketing. It has such a user-friendly interface where anyone could easily schedule their posts without any tutorial needed. The best part about SocialPilot is the customer support base. They reach out to your queries within minutes which is very necessary.

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