A powerful, integrated marketing solution without the usual headaches and costs, Kentico offers streamlined web content management, e-commerce solutions, online marketing and communities, and collaboration tools to speed processes and enhance your team’s marketing effectiveness.
What’s the outcome of this non-sales effort? It drives revenue. Nearly half of my blog’s revenue comes from email. Creating an email list is the best thing I’ve ever done for my blog, and it doesn’t involve any selling.
LeadSquared is a Marketing Software company helping small and medium businesses drive revenue by aligning their marketing and sales activities. Provides the capture of leads from all your sources – inbound email, online campaigns, phone calls, website, chat, lead generation websites and more.
“MailChimp has essentially been our 6th man, and we’re only a team of 3. It’s allowed us to reach our customers (without having to do it manually) and to customize everything so it still feels intimate and personal.”
One of the most frequently dropped buzzwords in digital marketing, content marketing is essentially storytelling for your brand. “Content” can be virtually anything with a clear message: a series of attention-grabbing images, videos, blog posts, or news items.
SugarCRM is an open source, web-based CRM software platform for communicating with prospects and customers. Features: on-site/cloud deployment, scheduled data backups, 15-250GB storage, social media integration, mobile device accessibility, pre-built reports, multi-currency support, 22 languages, iPhone, Android, and iPad apps.
If you’ve been doing any research on Internet Marketing, you’ve probably come across so-called gurus who claim to have earned millions online. And you might be wondering, can you really attain millions on the Internet?
Aweber – AWeber Email Marketing develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. They have top-notch customer service and an easy-to-use platform that makes getting started a piece of cake (affiliate link).
Email: A lead completes your form, follows up, redeems your offers, and still doesn’t convert. What do you do? You send an automated email, that’s what. You can customize your marketing automation software to end personalized messages based on user triggers. Think of this approach like a logic puzzle. If users take actions x, y, and z on your site, your marketing automation software will deploy message “q.” This process is something known as sequencing – which we’ll get to later.
The platform is not optimized for mobile users. Try sending newsletters from your Smart device, and you’ll feel like hitting your head on the wall. Email templates are not customized and archaic. Formatting has too many glitches.
Google Alerts is the best free alert email notifier about the latest news around the web. All you need to do is specify targeted keywords and the frequency of the individual alerts you want to receive in your email. With Google Alerts you can be the first to elaborate around an issue regarding a hot topic, thus increasing the odds of a blog or social media post going viral which can then help you win first page rankings for your keywords.
13% of the marketers said a Lack of technical proficiency their team was stopping them from adopting Marketing Automation. A lack of understanding of benefits is holding back 12% – Redeye and TFM&A Insights “The Marketing Automation Report 2014” (2014)
More and more of us are accessing information on-the-go. Having a website that uses responsive design for various mobile formats – smartphones, tablets, etc – gives your company a competitive edge. Many marketers are now taking mobility a step further by using location data garnered by customer check-in tools like Foursquare or Facebook, or data provided by Adwords and GPS, to target marketing campaigns and build an ever more complete picture of who your customer is, where she goes, what she wants, and when she wants it. Understanding the context of your customer’s desires and behavior is key to targeting your offerings to maximize what is actually needed. These mobility marketing techniques allow you to work outside of the in-office “vacuum.”