ManageFlitter: although it can be used for lead generation and market research, I only use ManageFlitter for one thing: my monthly Twitter cleanup. Every month I do a checkup on my social accounts to see whether I need to make any updates (e.g. on my LinkedIn profile), or even if I still need an account on a social network. As for Twitter, ManageFlitter helps me run checkups on the list of people who follow me and who I follow..
Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details.
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand. Gone are the days of shallow branding. Leverage metrics to build a solid revenue stream.
SEMRUSH is my favorite list for a long time. It gives me always great result what I was searching for. By the way, I appreciate this list and already bookmark it for further assistance. Thank you so much and keep posting things like this. https://www.researchsnipers.com
It’s one of the best email marketing tools out there. Everyone talks about Hubspot, Marketo, MailChimp, and other solutions out there, but Infusionsoft has a lot of flexibility for experienced marketers.
Jump up ^ Kumar, A.; Bezawada, R.; Rishika, R.; Janakiraman, R.; Kannan, P. K. (2016). “From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior”. Journal of Marketing. 80 (1): 7–25. doi:10.1509/jm.14.0249.
Jay Baer has more than 20 years of experience in digital marketing and consulting for more than 700 companies, including 30 of the Fortune 500 companies. He is the founder of Convince & Convert, which provides social media and content marketing advice. The Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and has more than 200,000 visitors monthly.
Kristi’s Little Known Social Media Secret: There is a trending pattern in social media when it comes to the numbers game. When people are starting out, they want to build their numbers, whether it is Twitter followers, Facebook friends/fans, or LinkedIn connections as a way to show social proof that they are authoritative. They do so by employing everything from following anyone and everyone in the hopes of being followed back to joining communities where you can be added to a list and everyone who joins will probably connect with you in order to mutually build up social profiles.
Web CEO is the all-in-one SEO solution. For Don Draper it would be like a universal office toolkit that can be useful for anyone in the office. With this SEO oriented digital marketing platform you can cross out all of the above mentioned tools. If you really know the value of your time and want to run the bridge of your battleship, then Web CEO is what you need. You can conduct industry-level keyword research, technical and content SEO audits with in depth reporting and recommendations on mobile optimization. From there you can do a backlink analysis showing low quality links that you can then detox, after which you can track new link acquisition and spy on the best links your competitors have earned so you can maybe get the same ones from the same places. Add to that deep SERP tracking on 350+ global, local and social search engines (such as YouTube). Then there is the Content Submission Tool, the Site Audit tools, the Internal Links Optimization Tool and other SEO related features. 12 of 14 SEO tools are available for free (no time limits and no credit card required). One of the unique free features that every digital marketing geek would love about Web CEO would be the ability to brand your SEO reports with your company or clients’ logo and color scheme. You can even host your own white label SEO tools or read-only SEO reports on your own website (via API or CNAME to a sub-domain)! With automatic report mailing, scheduled scanning of multiple projects and batch operation management, Web CEO can keep a modern web agency humming with progress reports that bring in hard cash. Customizable task lists can also be used as a project management tool and reporting system. There is even a great Social Media Metrics tool which will do most of the functions mentioned in the next section. Take this shortcut and start monetizing your SEO with Web CEO.
At every step of campaign creation, marketers receive immediate guidance and feedback, from identifying the best audience size to the right channel choice. Campaign Composer enables marketers to proactively understand the future impact of their campaigns and optimize them for the highest engagement. In short, this takes the guesswork out of campaign creation and improves ROI of your marketing dollars.
We hold your hand, and step by step, create a powerful Internet presence, marketing automation and sales lead generation engine for your business. SeoSamba is vertically integrated, every software and services piece has been thought through to deliver maximum performance and peace of mind. Our patent-pending marketing automation technology, enhanced with years of experience,
There’s a lot that goes into creating a successful inbound marketing strategy. But there are some factors that are absolutely essential, like the nine elements mentioned in this post by Joanne Chong on the RankReveal blog.
Monitor popular blogs in your target category for posting frequency. If one lags, reach out to them and offer a guest post. But take note of previous guest posts and blog editorial flavor in order to make the pitch relevant and compelling.
Open A Facebook Group For Customer Questions — Create a group that your product specialist, and your customers join. Have you customers post questions they may have about your product and have your experts answer. Give your customers great videos showing them how to use, maintain, and other great information about your product and you will start building a lasting relationship with your customers.
I use it to brainstorm article ideas to (just put your core term). The fact that it digs Google, Bing, Youtube and Amazon at the same time is amazing because you get to see keyword selections with different user intent side by side. Then select any you like and switch to step 2 to dig for longer (more specific) phrases.
The most common reason is links. How many websites link to yours versus how many websites link to theirs. Yes, there’s hundreds of others ranking factors but links are definitely the biggest decider. And when you’re investigating links, our favourite tool is Moz’s Open Site Explorer. This fantastic bit of kit lets you plug in a website and it will trawl the web for links pointing back at it.
I would like to share one more tool for social media marketing – Snoopreport https://snoopreport.com. It tracks Instagram user actions as likes, comments and follows so it will help to research user insights and update a marketing strategy.
As a supplement/follow up to that article, I read this great eBook where content marketing specialists share their advice on how to go about Content Marketing. I found it very useful and entertaining. The book is called ‘Best of Branded Content Marketing’ and I believe it’s published yearly!
Have you ever written an email and thought No, I don’t want to send this now. I’ll leave it in drafts and hit send at 4:59 PM. Don’t We’ve all thought it – most of us have done it too! The problem comes when you forget to hit send and that pesky email stays in your drafts folder for weeks before you remember about it in a sudden sweat-inducing panic.
Does your page load quickly or is it slow to appear? How does the loading time of your page compare to the loading time of another page? What is the actual speed your page loads at? Use this tool to analyze how long your page takes to load at a variety of connection speeds, to view what components of your page take the longest amount of time to load, and see a full break down of every component of your page. Also, use our cool “Compare 2 Pages” function to load your page side by side with another!
GoSquared: “isn’t this just another Google Analytics?” It really isn’t. GoSquared gives me an all-in-one dashboard with a view of visitors, traffic on site, referrers, devices being used to access my site, demographics (location and language) and a Twitter search to see who’s driving traffic to my site in real-time. However, I can go a lot deeper than that if I need to. One of the biggest points in favour of GoSquared is its real-time analytics. I’ve tried using both Google Analytics and GoSquared side by side, and I noticed that GoSquared has always been faster at identifying real-time traffic.
A UI that’s hard to navigate without requisite training, small tabs and a bumpy user-flow. And these are not all. IBM Marketing Cloud has browser-compatibility issues. If you load it in Firefox, the browser might crash.
Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you’re creating content, and measure real SEO ROI with integrated analytics.
Your website data can tell you everything you need to know about your business. With Google Analytics, you can access your web analytics data, track goals and receive detailed reports about your website and how your visitors are using it. The Cost: Google Analytics is free for most businesses.
Google Analytics is the standard for most websites these days. Google has advanced analytics that shed light on a variety of your website information, including who your visitors are, how they make their way through your sales funnel and what they do on your website in real-time.
Keywords -This means that you can target websites or apps that are contextually matched with the keywords you want or have that specific keywords in their content. For example, I want to target articles in websites that are doing WordPress theme reviews. Then I will choose the option only to show my ads where “best WordPress themes” is present in the content of the website
What if your customers created great content for free… and this improved your rankings…. and organically added valuable current and relevant content to your web presence? Don’t pinch yourself, this is not a dream, I created RevuCue.com and I have proven it does exactly that!! (and I am not a content writer as you might be able to tell but I do have some folks that do their best at it…)
PPC is a good option, especially for the newbies who cannot earn their visits organically. Choose specific keywords that are most closely associated with your product and have your ads displayed in the search engine’s sponsored links.
Ahrefs is a tool that lets you perform competitive backlinks analysis. It is really useful for finding out the quality links your competition is getting, but also for analyzing your own links. You can identify which pages on your website or blog are the most popular e.g. have the best links.