Bizible closes the loop between marketing and sales and helps you make profitable marketing decisions. From maximizing AdWords ROI to multi-channel tracking and detailed lead history, Bizible offers exceptional visibility to streamline marketing initiatives.
Despite having many appropriate features, marketing automation is not the main purpose of a CRM. NetHunt can provide you with segmentation and targeting opportunities for building your mailing list and exporting it into a service of your choice. Export your full client lists or segmented data to your favorite services, like Mailchimp, with ease.
Marketing 360® is the #1 marketing platform® in the world. Leverage world-class marketing software, services and the best websites for generating sales through a single, powerful, intelligent platform.
As you may know, influencer marketing is a worthwhile part of growing your brand’s reputation in the marketplace. With FollowerWonk, you can find relevant Twitter users n your niche, search bios, compare users, track followers, sort followers, and more.
Reporting: Marketers don’t throw darts in the dark. With infinite reporting capabilities on your side, you should be tracking everything to make sure that you’re investing time in high-yield efforts only. Integrate a reporting system with your marketing automation efforts – from day one. Don’t wait. Pair systems (i.e. your analytics tools with your CRM) so that you can monitor data from
In order to target local consumers, make sure that your company details are available and updated in Google maps. It would be nice to have several customer reviews with high ratings there. Also think about publishing more local information on your blog (e.g. news and gossips, hotel or restaurant reviews) or just include geo-specific content everywhere, so that people in a certain geographic are could see it first.
When I started my career two years ago, I was not aware of these tools, so I kept looking for the best and easiest ways to boost my business. I continued to add all the tools to my browser’s bookmarks for quick & easy access.
Stephanie’s Little Known Social Media Secret: The #1 secret that I tell social media newbies (or even oldsters who aren’t all that involved) is to schedule social content. You can use Timely.is or Hootsuite or any of a multitude of products to pre-schedule Tweets and Facebook posts, so that you’re not chained to your desk. You still need to check in daily and engage with those who retweet you or comment, but you can look like you’re active all day if you do at least a bit of pre-scheduling.
Barney stated that for resources to hold potential as sources of sustainable competitive advantage, they should be valuable, rare and imperfectly imitable. A key insight arising from the resource-based view is that not all resources are of equal importance nor possess the potential to become a source of sustainable competitive advantage. The sustainability of any competitive advantage depends on the extent to which resources can be imitated or substituted. Barney and others point out that understanding the causal relationship between the sources of advantage and successful strategies can be very difficult in practice. Thus, a great deal of managerial effort must be invested in identifying, understanding and classifying core competencies. In addition, management must invest in organisational learning to develop and maintain key resources and competencies.
Get Video Views — One of the most powerful types of ads in my opinion not just because video on Facebook has exploded but you can create Audiences of people based on how long they watched a certain video! This is great because you can create amazing automated funnels based on how people engage with your content!
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a tweet, using that key phrase they’ll be targeted.
Pretty comprehensive list. What about adding one more intuitive collaboration tool – Comindware Project (http://www.comindware.com/solutions/software-for-project-manager/ ). This nice solution with drag’n’drop interface, automatic saving, document version control and predictive Gantt-chart takes the chaos out of team collaboration and helps teams get clarity on their everyday projects, tasks, documents, discussions and deadlines.
A killer alternative to Google Analytics, StatCounter will track each and every activity on your blog, like the source of recent visits, recent keywords, visitor’s location, visitor’s country, exit links, visit length, returning visits and many more awesome features that allow you to keep close tabs on your visitors.
Forms: To effectively pursue leads, you need to collect some information. Ask your online audiences to share their name, interests, and job title so that you can connect them with the right targeted offers.
A few dedicated folks have attempted to assemble comprehensive collections of content marketing tools. Each of these attempts have arguably fallen short in one regard or another. Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner.
Mobile has transformed the way people browse the Web. Even Google has now made mobile #1 in its indexing. If your site still isn’t friendly to mobile users, odds are good your brand is quickly vanishing from the Web – at least where the Big G is concerned. It’s time to take a close look at your design and make sure your site renders beautifully when viewed on Android, iPhone, and the rest.
Chris’s Favorite Little Known Social Media Tool: This isn’t unknown, but as far as a simple tool for real time monitoring of keywords or mentions, Social Mention is hard to top. It’s essentially a search engine for the social web and probably the best way to get a comprehensive view of your social media presence. Since it’s like Google Alerts for social media, you can set up feeds for keywords or get email alerts so you don’t have to constantly visit the site.
It will keep your marketing strategy consistent. It’s true: nurturing automation is not the first stage of the marketing cycle, but it is still the one where consistency matters the most. Namely, how often can you rely on a person to keep business active in the online world, and to post content according to the schedule? Obviously, you could hire somebody for the task, but it will cost more automating the process.
The most important strategic goals of a marketing automation strategy are Increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). Next are Improving customer engagement (36%), marketing productivity (29%), improve measurability (28%) and campaign targeting (22%). – Ascend2 “Marketing Automation Trends Survey” (2016).
Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize”. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.