Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you’re creating content, and measure real SEO ROI with integrated analytics.
Perhaps the first thing you should consider is the product or products you plan on marketing. Just about every type of conceivable product is marketed on the internet, from physical products, to e-books, to software.
While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation), there aren’t many tools that allow you to automate the various different tools you use throughout all aspects of your life.
With every marketing automation decision, you’ll need to make a judgment call—and intuition won’t help. You’ll need to rely on a thorough understanding of the conversion funnel and what it means. Which brings us to chapter 2.
Cloud-hosted marketing automation systems. Most of these offer free basic plans, and qualify as the most affordable ones due to their universal access and the fact that the client doesn’t need to update them or to pay for maintenance.
A1 Sitemap Generator lets you create many kinds of sitemaps including HTML, RSS and XML Google sitemaps. Features: 25,000-unlimited pages, index blogs/forums, decide pages shown, submits and pings, files splitting, GZip compression, customize layout and code, built-in FTP upload, XML sitemaps protocol, and import lists of URLs.
Thankfully, with the Internet you don’t have to hire the services of a publishing company or spend any money to get a book distributed. For example, Amazon is a platform you can use for free and they only take a certain percentage of the sale price every time someone buys your book. If you’re short on time, or lack proper writing skills, you can go to websites like Odesk and Elance to hire a professional ghostwriter to turn your old blog posts into an engaging e-book.
Sometimes customers stumble upon your online store before they’re ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads—also known as retargeting ads—bring back website visitors who left your store. These ads reach shoppers across many other channels of the web, whether they’re reading an article, listening to music, or shopping somewhere else. And when you create retargeting ads in MailChimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us. Find out how retargeting works.
We could sum up information in a single word, and say ‘revenue’. And there will be nothing wrong about it. Still, marketing automation is one of those B2B spheres where one can be overwhelmed by false promises, and our ‘revenue’ statement will certainly sound like one. So, let’s be more precise and see how you could benefit from a proper MA system:
Hubspot eliminates the need to pay for the software above, yet take care of all automation needs. Very few platforms can integrate CRM solution with lead nurturing, and keep the customer database updated. Hubspot is among the very few, unfortunately, the pricing is also for very few.
59% of companies do not fully use the technology they have available. Those companies that don’t have all the marketing technology tools they need are much more likely to fully use they have (33%), than those that do have all the tools they need (9%). – Ascend2 “Marketing Technology Strategy” (August 2015)
Posting daily on your Facebook pages, going live on Youtube/Facebook for daily webisodes, and even making your own short film can now be accomplished straight from your cell phone! No more excuses that you can’t start a business due to capital, it now has to do with your drive.
The less authentic option (I’m not recommending it, just letting you know that the option exists) is to use Amazon’s Mechanical Turk to pay people to create activity within your contest. This way when people see the campaign, they don’t see photo’s with only one vote – instead a lively campaign that people are “taking part in”.